American Greetings Properties has extended its long-standing relationships and added a new partner to the Strawberry Shortcake publishing program.
Mars Retail Group has teamed up with two new licensees for an M&M’s-branded cookbook and bakeware.
Sesame Workshop has teamed up with Publications International to offer a themed collection of recipes on the iCookbook app.
Sesame Workshop is taking the 20-year-old Sesame Street Look and Find products digital, with the launch of a new app for iOS devices.
©2013 ADVANSTAR COMMUNICATIONS INC. All rights reserved.