Warner Bros.’ Looney Tunes brand is harnessing its ‘take action’ message to extend its licensed and direct-to-retail food and beverage program around the globe.
Nickelodeon has picked up 40 episodes of the game show “Go Viral” (working title) from Ryan Seacrest Productions.
Feld Motor Sports and Fox Sports have signed a five-year agreement to broadcast Feld’s motor sports stadium and arena events.
Sprout has announced plans to add the new recurring segment “Dial Darryl” to its preschool series, “The Sunny Side Up Show.”
Tommy Bahama has inked a new deal with Oriental Weavers to create multiple collections of indoor and outdoor area rugs.
NECA has partnered with 343 Industries for a new global merchandise program featuring the “Halo” video game franchise.
Rudolph the Red-Nosed Reindeer has added another new licensee as it gears up for the 50th anniversary in 2014.
The Toy Industry Association will induct five new members into the Toy Industry Hall of Fame next February.
TV personality Bethenny Frankel has added a new non-alcoholic option to her line of Skinnygirl beverages.
SCS Direct is planning to feature Discovery Communications’ Animal Planet brand in a new collection of its Hatch ‘Em Eggs toys.
Cirrus Fitness has launched a line of branded fitness equipment featuring the colors and logos of universities across the U.S.
Two Canadian toy companies, TCG and Ganz, have formed a strategic partnership.
Feld Entertainment is planning a new live show featuring characters from two of Disney Junior’s top shows.
Hasbro Studios has tapped Shout! Factory to handle worldwide distribution of the movie My Little Pony Equestria Girls.
U.K. agency Bulldog Licensing is expanding into the U.S. with the launch of Bulldog Licensing Inc.
BBC Earth and Tauck are creating a series of travel experiences that will let globetrotters get closer to the natural world.
The Jim Henson Company has teamed up with Amtrak for a summer promotion and sweepstakes featuring “Pajanimals.”
Activision has announced two new deals for its Skylanders gaming property for a Monopoly game and back-to-school accessories.
Samuelsohn has acquired the tangible assets of the Hickey Freeman brand and will enter into a new license agreement with owner, ABG.
Luxury lingerie brand Agent Provocateur has tapped Inter Parfums to create perfumes and related products.
Sanrio is planning a series of events to re-launch the Mr. Men Little Miss property in the U.S. this summer.
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