Warner Bros.’ Looney Tunes brand is harnessing its ‘take action’ message to extend its licensed and direct-to-retail food and beverage program around the globe.
Studio Licensing has signed more than 35 new deals for MGA Entertainment’s brands since first taking on the toy company in January.
Lawless Entertainment has partnered with Out of Print for a range of apparel and accessories featuring The Little Prince.
Nickelodeon has launched a new Nick Shop at the Toys ‘R’ Us flagship in Times Square.
The Clorox Company has named the Joester Loria Group as licensing agent for its Green Works brand.
Anchor Bay Entertainment has partnered with My Gym for a new “Chuggington” cross-promotion.
“Robin Hood: Mischief in Sherwood” has been picked up by broadcasters in Canada and Europe.
Unilever is bringing Girl Scouts cookies to Breyers ice cream.
Entertainment One has partnered with TCG for a new line of puzzles and activities featuring Peppa Pig.
Universal Orlando Resort is planning a new Springfield-themed area featuring The Simpsons this summer.
The NBA and Taco Bell have teamed up for their second boxed meal promotion.
Xcel Brands has signed two new deals for the Issac Mizrahi apparel brand for menswear and to bring the brand to Canada.
Discovery Communications has launched a new program based on the Discovery Channel TV series “Moonshiners.”
Warner Bros. has launched a cross-divisional campaign to celebrate the 75th anniversary of The Wizard of Oz.
The Brooklyn Brewery has launched an exclusive ale created specifically for this year’s New York Comic Con.
Stein Mart has launched an online store, making it one of the first off-price retailers to do so.
Hallmark is the latest licensee to jump on the Marvel’s Guardians of The Galaxy bandwagon with plans for stationery.
Celebrity interior designer and TV personality Jennifer Adams is expanding into fabric.
WWE has teamed up with American Greetings for a range of social expressions products that will launch in June 2014.
Zodiak Kids and its partner Cupcake Digital have released “Tickety Toc Bubble Time,” the first interactive app for the preschool series.
WWE and the Susan G. Komen charity are expanding their joint Rise Above Cancer campaign throughout October.
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