Warner Bros.’ Looney Tunes brand is harnessing its ‘take action’ message to extend its licensed and direct-to-retail food and beverage program around the globe.
Universal Orlando Resort is planning a new Springfield-themed area featuring The Simpsons this summer.
The NBA and Taco Bell have teamed up for their second boxed meal promotion.
Hasbro Studios has tapped Shout! Factory to handle worldwide distribution of the movie My Little Pony Equestria Girls.
The U.S. Army is hopeing to reach 18- to 24-year-old recruits with a new branded content series on Fox.
Despicable Me 2 has arrived at Toys ‘R’ Us, with a full range of toys based on the upcoming film.
The Build-A-Bear Workshop has teamed up with Nickelodeon to offer SpongeBob SquarePants plush.
VIZ Media has become the North American master licensee for the anime series “K.”
Iron Chef America has launched a new line of home meal kids inspired by the hit Food Network series.
Old Bay seasoning will soon be used to spice up more than seafood, in a new deal with Thanasi Foods for sunflower seeds.
Discovery Communications has released the new Discovery Kids Outdoor Adventure Toys exclusively at Walgreens.
Stein Mart has launched an online store, making it one of the first off-price retailers to do so.
Hallmark is the latest licensee to jump on the Marvel’s Guardians of The Galaxy bandwagon with plans for stationery.
Celebrity interior designer and TV personality Jennifer Adams is expanding into fabric.
WWE has teamed up with American Greetings for a range of social expressions products that will launch in June 2014.
Zodiak Kids and its partner Cupcake Digital have released “Tickety Toc Bubble Time,” the first interactive app for the preschool series.
WWE and the Susan G. Komen charity are expanding their joint Rise Above Cancer campaign throughout October.
20th Century Fox Consumer Products and Burger King Worldwide have launched a new kids’ meal program that features interactive The Simpsons toys.
Bandai and Sync Beatz Entertainment have inked a new deal with Evy of California for Tamagotchi L.i.f.e. girls’ apparel.
Elvis Presley Enterprises is preparing for a full year of celebration in 2014 in honor of the 60th anniversary of The King.
Canadian menswear company Samuelsohn has finalized its acquisition of Hickey Freeman assets from Authentic Brands Group.
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