Warner Bros.’ Looney Tunes brand is harnessing its ‘take action’ message to extend its licensed and direct-to-retail food and beverage program around the globe.
The Clorox Company has named the Joester Loria Group as licensing agent for its Green Works brand.
Anchor Bay Entertainment has partnered with My Gym for a new “Chuggington” cross-promotion.
“Robin Hood: Mischief in Sherwood” has been picked up by broadcasters in Canada and Europe.
Unilever is bringing Girl Scouts cookies to Breyers ice cream.
Entertainment One has partnered with TCG for a new line of puzzles and activities featuring Peppa Pig.
Universal Orlando Resort is planning a new Springfield-themed area featuring The Simpsons this summer.
The NBA and Taco Bell have teamed up for their second boxed meal promotion.
Hasbro Studios has tapped Shout! Factory to handle worldwide distribution of the movie My Little Pony Equestria Girls.
The U.S. Army is hopeing to reach 18- to 24-year-old recruits with a new branded content series on Fox.
Despicable Me 2 has arrived at Toys ‘R’ Us, with a full range of toys based on the upcoming film.
Zodiak Kids has appointed Komar to create a range of sleepwear for its preschool series “Tickety Toc.”
Sephora has released the latest iteration in its Disney Reigning Beauties collection featuring The Little Mermaid’s Ariel.
C3 Entertainment has negotiated a new deal with Card.com for Monica Warhol Visa cards.
Tim Gunn has inked a deal with Indecor Home Design to create a homewares collection in the U.S. and Canada.
Sony Pictures Television has tapped Rasta Imposta to create a Breaking Bad costume in time for Halloween.
Xcel Brands has signed two new deals for the Issac Mizrahi apparel brand for menswear and to bring the brand to Canada.
Discovery Communications has launched a new program based on the Discovery Channel TV series “Moonshiners.”
Warner Bros. has launched a cross-divisional campaign to celebrate the 75th anniversary of The Wizard of Oz.
The Brooklyn Brewery has launched an exclusive ale created specifically for this year’s New York Comic Con.
Stein Mart has launched an online store, making it one of the first off-price retailers to do so.
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