Warner Bros.’ Looney Tunes brand is harnessing its ‘take action’ message to extend its licensed and direct-to-retail food and beverage program around the globe.
Saban Brands has signed on to manage the distribution and licensing of Nottingham Forest’s “Sendokai Champions” in North America and Israel.
The Jim Henson Company has teamed up with Amtrak for a summer promotion and sweepstakes featuring “Pajanimals.”
Coolabi has appointed SMC Entertainment Group as the exclusive licensing agent in North America for “Poppy Cat.”
Sanrio is rolling out a new partnership with Moxi Roller Skates for a line of Hello Kitty-branded skates and custom wheels.
FremantleMedia has expanded its partnership with MDI Entertainment for branded lottery games in the U.S.
Hot Wheels has teamed up with Toy State for a range of new remote controlled Hot Wheels-branded cars.
Proximo Spirits has signed The Joester Loria Group as the exclusive licensing agent in the U.S. and Canada for its top liquor brands.
A new Suzy’s Zoo Gallery has opened at Sharp Mary Birch Hospital for Women and Newborns in San Diego, Calif.
DreamWorks Animation has secured a series of North American partners for Mr. Peabody & Sherman
David’s Bridal has teamed up with American fashion designer Zac Posen for a bridal collection.
Universal Partnerships & Licensing and Stride Rite have teamed up for a new toddler shoe featuring Curious George.
The National Football Association teamed up with its licensee Junk Food Clothing for a runway show at New York Fashion Week last week.
Pyramid America has expanded its agreement with Bravado to add to its range of Beatles and Yellow Submarine products.
Big Tent Entertainment has tapped Accutime Watch to create a line of watches and clocks featuring the Internet meme Domo.
Grumpy Cat Ltd. has tapped TCG and Ganz to create a line of toys and plush featuring the feisty feline and her brother Pokey.
SeaWorld Parks & Entertainment continues to makes waves on the small screen.
Smithsonian Enterprises has partnered with Sun-Mate for a branded toy line based on the museum’s collection.
Activision Publishing and hundreds of kids ushered in the launch of the video game “Skylanders SWAP Force” at the Toys ‘R’ Us Times Square.
Fluid World, the U.K. brand licensing agency appointed as master agent for Virgin Galactic has launched a CP program for the commercial spaceline.
Marvel Entertainment and Disney Consumer Products are looking to continue the retail dominance of The Avengers franchise with new merchandising programs.
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