Warner Bros.’ Looney Tunes brand is harnessing its ‘take action’ message to extend its licensed and direct-to-retail food and beverage program around the globe.
Sony Pictures Animation is promoting Cloudy with a Chance of Meatballs 2 with two themed food trucks that will travel the U.S.
Warner Bros. has launched a cross-divisional campaign to celebrate the 75th anniversary of The Wizard of Oz.
The Jim Henson Company has signed its first two U.S. licensees for the classic Frog and Toad books.
The LEGO Group has released a social brand hub and three new apps for the third generation Mindstorms.
Sonic Drive-Ins has signed deals with universities in Louisiana, Oklahoma and Texas for an edible promotion.
The Original SoupMan brand, made famous on the sitcom “Seinfeld,” is expanding its range of soups.
PBS Kids and Whole Foods Market have partnered to offer families tools to support healthy eating.
The National Basketball Association has teamed up with Netshoes to launch the first official NBA online store in Mexico.
Toys ‘R’ Us has added an exclusive range of do-it-yourself accessories designed by actress Victoria Justice to its Totally Me! brand.
Samsung Electronics has announced plans for a new tablet built specifically for kids.
Disney Consumer Products has launched a vast line of new products for Disney Princess Ariel in conjunction with the The Little Mermaid Diamond Edition Blu-ray.
Disney Consumer Products has unveiled the Disney Dozen list of must-have holiday toys.
Sequential Brands Group has added five new licensees for its Caribbean Joe lifestyle brand and renewed three existing partnerships.
Bravado, Universal Music Group’s global music merchandising company, has taken on two new North American licensees for The Beatles brand.
The National Basketball Association has renewed its partnership with Under Armour for basketball footwear.
Disney Consumer Products has stocked up on all the necessities for the Nov. 27 premiere of Walt Disney Animation Studios film Frozen.
The Toy Industry Association will induct five new members into the Toy Industry Hall of Fame next February.
Jack Daniel’s Sinatra Select special edition whiskey is now available at retail locations in select cities throughout the U.S.
Fam Brands’ Marika division has signed two new deals for women’s hosiery and footwear.
Brand USA is teaming up with the National Football League to promote tourism to the United States.
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