Warner Bros.’ Looney Tunes brand is harnessing its ‘take action’ message to extend its licensed and direct-to-retail food and beverage program around the globe.
Atlantyca Entertainment and Moonscoop have announced new broadcast and home entertainment deals for their co-production, “Geronimo Stilton.”
The Tommy Hilfiger Group, which is owned by PVH, has signed a new deal with LF USA to create a licensed home décor.
Iconix Brand Group has invested $25 million in Complex Media, a multi-platform lifestyle brand geared toward millennial men.
Gap has introduced its second exclusive menswear collection designed by GQ's four Best New Menswear Designers in America.
Big Tent Entertainment has tapped Accutime Watch to create a line of watches and clocks featuring the Internet meme Domo.
Rapper Wiz Khalifa has partnered with Spencer’s to develop an exclusive line of apparel and accessories called Yung Khalifa.
SEGA of America has inked a new deal with Tommo for a range of mobile accessories featuring classic SEGA game systems.
Warner Bros. and fast-fashion retailer Forever 21 are launching a limited edition collection called Bats & Cats Friday.
41 Entertainment and its agent in Spain, BRB Internacional, have inked a new deal with Giromax for Pac-Man and the Ghostly Adventures collectibles.
Marvel Entertainment has expanded its partnership with Rubie’s Costume Company to develop a line of Marvel costumes for the U.S. and Canada.
WWE has teamed up with General Mills’ Totino’s Pizza Rolls brand in a new promotional partnership.
The WWE has signed new deals for products including men’s and boys’ accessories, toys, sleepwear and footwear.
Mattel has formed a new division, Playground Productions, which will be dedicated to the creation of strategic, multi-platform storytelling.
kaboom! Entertainment has secured dedicated retail space in all of Canada’s 125 Target stores for its Treehouse Presents releases.
Samsung Telecommunications America and the NBA have announced a multi-year marketing and technology partnership.
The Joester Loria Group has added two new partners to the licensing program for the Disney Jr. preschool series, “The Hive.”
SCS Direct is planning to feature Discovery Communications’ Animal Planet brand in a new collection of its Hatch ‘Em Eggs toys.
Branding executive Nicole Burt has joined the talent and media firm APA.
The Paley Center for Media in California has partnered with CBS Consumer Products for a Star Trek gallery exhibition.
The MetLife Foundation has committed $20 million over the next five years to Sesame Workshop to teach people about finances worldwide.
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