Warner Bros.’ Looney Tunes brand is harnessing its ‘take action’ message to extend its licensed and direct-to-retail food and beverage program around the globe.
The National Retail Federation’s figures indicate broad sales gains in most retail sectors in September.
The National Basketball Association has renewed its partnership with Under Armour for basketball footwear.
SEGA of America has launched the return of Sonic the Hedgehog in the new video game “Sonic Lost World.”
Big Tent Entertainment has signed a new deal in the U.S. with Brainstorm for branded kites and glass figurines.
Epicurean magazine brand Cooking Light has teamed up with SodaStream International for a range of co-branded soda syrups.
USA Curling has teamed up with Denali Throws for a line of curling-themed blankets and other related merchandise.
Laura Ashley has added Firefly Brand Management to its network of licensing agencies in the U.S. and Canada.
Samsung Telecommunications America and the NBA have announced a multi-year marketing and technology partnership.
The American workwear brand Carhartt is extending its apparel partnership with camouflage designer Realtree.
The SpongeBob SquarePants balloon will debut a new look at the 87th annual Macy's Thanksgiving Day Parade Nov. 28.
Frankford Candy’s Welch’s Filled Licorice has arrived at Walgreen’s stores across the U.S., marking the product’s nationwide retail entry.
Authentic Apparel Group has launched a new line of army-style clothing officially licensed by the U.S. Army in partnership with Dwayne "The Rock" Johnson.
Marvel Entertainment has expanded its agreement with U.S. bike manufacturer Huffy to develop a full range of wheeled products.
A new animated TV series is in development based on the game app “Subway Surfers,” which is represented worldwide by the licensing agent Ink.
Legoland Florida is expanding to include a new branded area featuring LEGO Legends of Chima.
Universal Partnerships & Licensing has signed a series of new deals for its top movie brands including Psycho, Back to the Future, Field of Dreams and Scarface.
American Dairy Queen has tapped Global Icons to lead a new brand initiative for the restaurant and its signature treats, as well as for the Orange Julius brand.
The Richline Group has signed on to create a jewelry line under the Marie Claire brand in the U.S., in a deal brokered by PrivateCollection.
CopCorp Licensing has signed a series of new deals for the fashion brand Pink Cookie including new agents in Europe.
DQ Entertainment has announced two new co-production partnerships with ZDF Enterprises and Rollman Entertainment.
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