Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
DHX Media’s Caillou preschool brand is turning 25 next year, and to celebrate, DHX Brands is planning a year-long celebration.
Rocky Mountain Chocolate Factory and Maud Borup are pairing for a range of hot cocoa mixes.
Crayola has partnered with Lulu Jr. to develop book-making kits for children ages 4 to 12.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Winter sports brand Burton has unveiled a new limited edition holiday line of snowboards adorned with iconic starlet Marilyn Monroe.
Pretty Ugly has partnered with Fathead to create a collection of Uglydoll wall graphics.
Loudmouth is teaming with performance headwear company Headsweats in a new deal brokered by the brand's licensing agent, The Brand Liaison.
"The Radio City Christmas Spectacular" has teamed up with kids' music brand Kidz Bop to offer a Kidz Bop Day at Radio City Music Hall, Dec. 7.
Following her participation in Licensing Expo in June, artist Kelly Hollins’ art brand Kelli Roo has been signed by an agent.
Saban is holding an art exhibition and pop-up shop this weekend to celebrate the 20th anniversary of the Power Rangers brand.
Nickelodeon's SpongeBob SquarePants became the first kids' entertainment brand to be featured in the Basel Castle mini art festival in Miami last weekend.
The shortened holiday shopping season drove consumer spending in November, according to the National Retail Federation.
Loudmouth Golf is bringing its signature bold patterns to a whole new canvas–socks–in a deal with Planet Sox.
The Jelly Belly Candy Company has teamed up with Prestige Global Co. for a line of kids’ apparel, in a deal brokered by The Licensing Company.
The World of Eric Carle is taking up residence at Wendy’s for the whole year in celebration of the 45th anniversary of The Very Hungry Caterpillar.
Audiofly has launched a new range of in-ear headphones in collaboration with DJ and producer Tiesto at the Consumer Electronics Show in Las Vegas.
American Gladiators has launched a new fitness licensing program that will let trainers across the U.S. operate their own certified American Gladiators Fitclub.
Nickelodeon will debut its new animated literacy series for preschoolers, “Wallykazam!,” on air Feb. 3.
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