Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Twentieth Century Fox Consumer Products has collaborated with Delivery Agent to launch a new online store featuring its hit series "Empire."
More than 151 million people shopped either in stores and/or online over Thanksgiving weekend, according to the National Retail Federation.
"Sesame Street" has launched the new Everyday Heroes Club initiative to continue its mission of helping kids grow smarter, stronger and kinder.
Discovery Consumer Products has teamed with Horizon Group USA for a new line of crafts and children’s activity kits under the Discovery Kids brand.
Turner Licensing has teamed with camouflage designer and licensor RealTree to develop a new line of gifting and specialty products.
Pretty Ugly has partnered with Looney Labs to create a co-branded version of the Loonacy card game featuring the Uglydoll brand.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
Playboy Enterprises and Burton have unveiled the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by tattoo artist Chris Nunez.
The Joester Loria Group, exclusive licensing agency for PepsiCo North America, has added Jokari/U.S. to the growing portfolio of Pepsi and Mountain Dew licensees.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
Turner Classic Movies and Walt Disney Studios have announced a new strategic relationship that will refresh a theme park ride and bring Disney content to TV.
The Walt Disney Company will unveil a new initiative this morning at an event at the Intrepid Sea, Air & Space Museum in New York City.
Bluefin Distribution has appointed Candice Uyloan as director of marketing to oversee the company's marketing, public relations and events.
LIMA is seeking session ideas and speaker suggestions for next year's Licensing University program at Licensing Expo 2015.
Brand development and licensing agency Carmella Johns Unlimited has appointed Segal Licensing to represent the lifestyle brand Ragnar in Canada.
Sesame Workshop has appointed Mag Brands to produce a range of Sesame Street outerwear for the U.S.
Aurora World has added 12 new ponies to its collection of My Little Pony plush, created under license from Hasbro.
George Pyne, former president of sports and entertainment at IMG Worldwide, has launched a new sports, marketing and branded lifestyle company–Bruin Sports Capital.
Five Below has appointed Michael Romanko as executive vice president of merchandising to oversee all aspects of the value retailer's merchandising strategy.
Epic Rights has expanded its client roster through new representation agreements with a range of music artists including Def Leppard, Billy Idol and "Chicago."
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