Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Goodyear has launched its clothing collection at Lord & Taylor department stores across the U.S.
Just in time for Halloween, Hot Topic has launched a new fashion collection inspired by Tim Burton's film The Nightmare Before Christmas.
The newly re-launched classic toy brand Colorforms is launching a line of sets featuring the Nickelodeon preschool show "Paw Patrol."
Mars Chocolate North America has paired its M&M’s brand with 20th Century Fox’s upcoming movie X-Men: Apocalypse.
DRi Licensing has signed a number of new deals for the Pets Rock brand, which combines celebrities with pets.
Dynamite has released the first-ever Grumpy Cat comic book, The Misadventures of Grumpy Cat and Pokey #1, which hit comics retailers worldwide Oct. 7.
C3 Entertainment has expanded its partnership with long-time licensee Desperate Enterprises to include the Motor Marc Lacourciere art brand.
Product development company Mark Feldstein & Associates has hired Annette Donnelly as sales manager.
Ultra Sport Products is heading to Brand Licensing Europe with four new licenses–Chelsea FC, West Ham United FC, Sunderland AFC and Fulham FC.
Bridal company Alfred Angelo revealed its 2016 Disney Fairy Tale Weddings bridal collection Wednesday at New York Bridal Week.
Children’s app creator Night & Day Studios has licensed the Care Bears brand from American Greetings Properties.
Rovio Entertainment has signed a three-year deal with Macy’s to have an Angry Birds balloon featured in the Macy’s Thanksgiving Day Parade beginning this year.
Universal Pictures has teamed with the immersive audio technology SubPac to bring fans of Jurassic World directly into the world of dinosaurs through virtual reality.
Jay Companies will launch designer Tracy Porter’s Poetic Wanderlust collection of housewares.
TGI Fridays has introduced of a new line of snacks featuring nuts, pretzels, crackers and seeds in the tradition of happy hour pub mixes.
Parragon, publishers of illustrated non-fiction books and creator of toys, games and gifts, announced that Claire Payne is joining its sales team as senior director of mass market sales.
Bleacher Creatures has unveiled its 2015 NFL player plush collection, which will feature more than 30 new players when it launches Aug. 15.
Atari has signed a new collaborative publishing deal with comic book publisher Dynamite for a retrospective hardcover book and a series of original comics and graphic novels.
Target has opened the doors of its new Target Open House–part retail space, part lab, part showcase for new, connected technologies.
The sports lifestyle brand '47 has launched a new licensed apparel and headwear line, '47 Forward.
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