The dream of one young man, his passion for comics and creativity has evolved into one of the world’s largest licensors and animation studios.
Authentic Brands Group has acquired the Swedish outdoor lifestyle brand Tretorn from Puma.
7-Eleven has teamed with Mondelēz International's Sour Patch Kids candy brand to introduce the new Slurpee flavor, Sour Patch Watermelon.
My Gym Children’s Fitness Center is launching a new promotion for Abena North America's Bambo Nature eco-friendly diapers at its locations across the U.S.
Pink Chillies has partnered with Playrific, publishers of children’s apps, for the “Pink Chillies: Magical Elephant Game.”
YouTube and Halfbrick, the Australian game developer behind mobile game “Fruit Ninja,” will produce a slate of original content for YouTube.
Twentieth Century Fox Consumer Products announced the promotion two executives for its theme parks, resorts, touring exhibits and live shows.
Toys ‘R’ Us unveiled its lineup of exclusive merchandise for Comic-Con, which takes place July 9-12 in San Diego, Calif.
Parragon, publishers of illustrated non-fiction books and creator of toys, games and gifts, announced that Claire Payne is joining its sales team as senior director of mass market sales.
Foods manufacturer Bar-S Foods has partnered with McCormick Grill Mates to launch new smoked sausages with the flavors of Grill Mates Seasonings.
MTV International, which spans 160-plus countries/territories and 32 languages, is taking steps to reinvigorate its brand.
Lauren Conrad has unveiled an exclusive Cinderella-themed collection at Kohl’s for her eponymous fashion line, LC Lauren Conrad, based on the upcoming Disney film.
Production has begun on Disney Junior's upcoming new fairytale-inspired animated series for preschoolers, "Goldie & Bear."
Ravensburger has unveiled an expansive new collection of licensed puzzles featuring a cast of Disney Junior, Disney and Disney/Pixar characters.
Disney XD has picked up the LEGO Group's "Star Wars: Droid Tales" TV series, a re-telling of the Star Wars saga through the eyes of characters C-3P0 and R2-D2.
Agency Rush has signed on to represent the design brand Magicomora, created by artist Sergio Mora.
Kate Spade & Company is expanding its presence in the home category with four new licensing partnerships for the Kate Spade New York brand.
Pretty Ugly is partnering with Fathead to bring its Uglydoll brand to wall graphics with a new partnership.
Grumpy Cat is traveling the U.S. with a number of recent appearances and a host of new licensing partners.
Soccer United Marketing has added 15 new licensees to the lineup of partners for Major League Soccer.
Majestic Athletic and Major League Baseball Properties have extended their contract through 2019, continuing a partnership that has lasted for more than 30 years.
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