The dream of one young man, his passion for comics and creativity has evolved into one of the world’s largest licensors and animation studios.
Genius Brands International and its subsidiary, A Squared Entertainment, are continuing to expand the lifestyle brand Psycho Bunny into new product categories.
The Ultimate Fighting Championship Gym franchise is aggressively expanding in the U.S. and Canada with plans to open more than 100 new locations this year.
In celebration of the newly discovered Dr. Seuss book What Pet Should I Get?, Barnes & Noble is hosting a series of themed events at book stores across the U.S.
Lifestyle brand DGK has launched a new collection featuring Popeye, developed in partnership with King Features Syndicate.
My Gym Children’s Fitness Center has incorporated the children’s toy line Oball into its fitness curriculum as part of a three-month program across locations in the U.S.
Yoga-inspired athletic apparel company Lululemon Athletica has teamed with Stanley Park Brewery in Canada to launch a branded beer.
Nordstrom is expanding its partnership with the women's retailer Madewell, part of the J. Crew Group, to bring the brand to stores across the U.S.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
USA Boxing has named Under Armour as its official performance partner in a deal that will see the apparel brand provide head-to-toe apparel and footwear.
Donut chain Krispy Kreme has launched three new ready-to-drink iced coffees–mocha, vanilla and caramel–at merchants across the U.S.
Titan Merchandise is adding to its lineup of "Doctor Who" Titans figures and introducing a new range featuring Twentieth Century Fox's Edward Scissorhands.
To tie in with the return of Fox's game show “Are You Smarter Than a 5th Grader?” Hasbro will release a board game this summer.
Licensing agency the JRL Group has been selected to represent Estwing Tools, best known for its line of solid steel hammers.
Mattel's American Girl brand of contemporary 18-inch dolls, accessories, girls' clothing and play-based content has been rebranded as Truly Me.
Tack Room Essentials, manufacturer of the Tackbox equestrian brand, has appointed Brand Brilliant Consulting as its licensing agent.
The Joester Loria Group has been appointed by U.S. egg brand Eggland’s Best to extend and build the brand’s equity and increase awareness.
Universal Studios Hollywood has announced that the signature attraction Harry Potter and the Forbidden Journey will open in spring 2016.
Netflix will premiere four new shows: “Kulipari: An Army of Frogs” and “Edgar Rice Burroughs' Tarzan and Jane,” “Cirque du Soleil-Luna Petunia” and “Puffin Rock.”
Hasbro has appointed Michelle Micone as vice president of licensing for North America in its global licensing and publishing team.
This year, Aurora World is celebrating the centennial anniversary of the iconic rag doll Raggedy Ann by sponsoring a celebration event in Arcola, Ill.
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