Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Ultra Sport Products is heading to Brand Licensing Europe with four new licenses–Chelsea FC, West Ham United FC, Sunderland AFC and Fulham FC.
Bridal company Alfred Angelo revealed its 2016 Disney Fairy Tale Weddings bridal collection Wednesday at New York Bridal Week.
PopCap Games, an Electronic Arts studio, has partnered with the entertainment destination Carowinds for a "Plants vs. Zombies" attraction.
French football team Paris Saint-Germain has appointed Edge Americas Sports to expand its brand in the U.S. and Canada.
Young adult retailer Aéropostale has partnered with Himatsingka America to create a line of branded home textiles.
Commonwealth Toy & Novelty Co. and License 2 Play have teamed up to bring Spookley the Square Pumpkin to range of new products.
Lifestyle brand Life is Good has teamed up with the University of Notre Dame for its first collegiate licensed apparel line.
Stan Lee’s Comikaze Expo is returning to LA later this month for its fifth anniversary with top pop culture brands, engaging panels and Halloween-themed events.
“Skylanders” is supercharging October with new Halloween-themed products for Portal Masters of all ages.
MGA Entertainment has appointed three new licensees for its newly re-launched Bratz fashion doll brand and one new partner for its new tween brand Project Mc².
Atari has signed a new collaborative publishing deal with comic book publisher Dynamite for a retrospective hardcover book and a series of original comics and graphic novels.
Target has opened the doors of its new Target Open House–part retail space, part lab, part showcase for new, connected technologies.
The sports lifestyle brand '47 has launched a new licensed apparel and headwear line, '47 Forward.
Professional Ultimate Disc League champion Brodie Smith has appointed Abrams Artists Agency to represent his brand for digital, programming and merchandising.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
Children's app creator Cupcake Digital has introduced the subscription content service "NetKids Digital Entertainment Network."
Mars, Inc. has tapped Zalemark to create a line of fashion jewelry featuring the M&M's candy brand.
Neil Cole is stepping down from his positions as chief executive officer, chairman and president of Iconix Brand Group, the company that he founded in 2005.
Perry Ellis International has tapped Itochu Prominent USA to create men's dress shirts for Perry Ellis and men's dress shirts and tailored clothing for Original Penguin.
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