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As the National Football League prepares to kick off the 2016-17 season, Natara Holloway of the NFL shares how the organization has changed its merchandising initiatives based on its consumers’ needs.
Mattel has unveiled its holiday toy list, featuring a slate of new products for brands including Barbie, DC Super Hero Girls, Hot Wheels and more.
Sears has revealed its plans to expand its apparel offerings with the launch of Showcase at Sears, a shop-in-shop experience featuring more than 10 brands from Europe and Latin America.
Nitro Circus has partnered with Savvi, a manufacturer of printed entertainment products, to feature the sports entertainment brand and its lineup of athletes on a number of new products.
Story, a New York-based concept store, has launched its “Remember When” showcase of ‘90s Nickelodeon merchandise on NeimanMarcus.com.
Boat Rocker Media’s latest acquisition Jam Filled Entertainment has purchased the principal assets of the recently closed Arc Productions.
The Wholls have partnered with broadcaster ESPN to allow their single “Roll-Out” to be broadcast during “Monday Night Football.”
4K Media has announced the English voice cast for the upcoming film Yu-Gi-Oh! The Dark Side of Dimensions.
NBCUniversal, a division of Comcast, has completed its acquisition of DreamWorks Animation for approximately $3.8 billion.
Viacom has tapped Source3 to launch a set of 3D printed “South Park” characters, celebrating the series’ 20th anniversary.
Bleacher Creatures is adding the WWE wrestling brand to its line of sports plush figures.
In its search for the next generation of talent, Disney XD will look no further than fellow Walt Disney Company subsidiary Maker Studios.
Actress and entrepreneur Sofia Vergara has launched her second fragrance for women in partnership with Parlux Fragrances.
Sandwich fast-food chain Quiznos’ newest culinary creation, the SatisFIRE, is inspired by the brand's new partnership with 20th Century Fox.
Thinkway Toys has created a new line of deluxe Animatronic interactive Star Wars action figures.
Ubisoft has launched a new platform for fans of its "Assassin's Creed" franchise called the Assassin’s Creed Council.
Petco launched a collection of Halloween costumes for cats and dogs across the U.S. and is planning a series of in-store events for the holiday.
Twentieth Century Fox Consumer Products has teamed with Hot Topic for a limited edition fashion collection feature the hit FX series "American Horror Story."
Foundry Brands is working to re-launch the '90s U.S. vintage sportswear brand Blue Marlin in the U.K. and Europe.
2014 One to Watch finalist Ice by Numbers has signed a major retail deal with Hobby Lobby to bring its line to more than 600 stores across the U.S.
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