Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Ultra Sport Products is heading to Brand Licensing Europe with four new licenses–Chelsea FC, West Ham United FC, Sunderland AFC and Fulham FC.
Bridal company Alfred Angelo revealed its 2016 Disney Fairy Tale Weddings bridal collection Wednesday at New York Bridal Week.
PopCap Games, an Electronic Arts studio, has partnered with the entertainment destination Carowinds for a "Plants vs. Zombies" attraction.
French football team Paris Saint-Germain has appointed Edge Americas Sports to expand its brand in the U.S. and Canada.
Young adult retailer Aéropostale has partnered with Himatsingka America to create a line of branded home textiles.
Commonwealth Toy & Novelty Co. and License 2 Play have teamed up to bring Spookley the Square Pumpkin to range of new products.
Lifestyle brand Life is Good has teamed up with the University of Notre Dame for its first collegiate licensed apparel line.
Stan Lee’s Comikaze Expo is returning to LA later this month for its fifth anniversary with top pop culture brands, engaging panels and Halloween-themed events.
“Skylanders” is supercharging October with new Halloween-themed products for Portal Masters of all ages.
MGA Entertainment has appointed three new licensees for its newly re-launched Bratz fashion doll brand and one new partner for its new tween brand Project Mc².
Harper's Bazaar and Stuart Weitzman have teamed up again, this time to launch an exclusive boot capsule collection for ShopBazaar.com.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Parham Santana recently secured a new deal with Euro Ceramica to bring Turner Classic Movies to the table.
The work of best-selling author and illustrator Nancy Tillman will be featured in a number of licensed programs in 2015 in anticipation of her new book launch.
Nickelodeon and Put Me in the Story have teamed up to develop customized children’s books starring Dora the Explorer and SpongeBob SquarePants.
UCLA will offer a new licensing course in association with LIMA called “Licensing Entertainment" starting Jan. 6.
Loudmouth has added three new universities to its line of NCAA-branded, made-to-order pants, shorts and skorts.
Saban Brands and Nick Jr. announced that Season Two of the animated preschool series, “Julius Jr.”, will launch with a week of premieres.
Valero Enterprises was chosen to be the U.S. licensing agency for V19.69 Italia by Versace 19.69 in Milan, Italy.
Two video games for SEGA's new Sonic the Hedgehog brand, Sonic Boom, have launched at retailers across the U.S.
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