Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
Sears Holdings has entered into lease agreements with European fashion retailer Primark for seven standalone stores in the U.S.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
All American Licensing & Management Group has signed on to represent furniture lifestyle brand Postobello.
A Squared Entertainment, a subsidiary of Genius Brands International, has partnered with From Frank to expand the humor greeting card line into a broad-based lifestyle brand.
Loudmouth Golf has partnered with D.G. Yuengling & Son to design one-of-a-kind men's and women's pants and shorts inspired by the brewery.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Pan Am Brands, a division of Pan American World Airways, has partnered with TransCard for a line of prepaid travel cards.
The professional wrestling league WWE has signed a trio of new deals for toys and novelty items in North America.
Warner Bros. has released a The Big Bang Theory-branded edition of the classic “whodunit” board game Clue.
Specialty apparel retailer rue21 has launched an online shopping site designed to bring its products to teens and young adults across the U.S.
Body Glove International has teamed up with Plangea to create a new line of pet products featuring the water sports and outdoor brand.
Jockey International has released a new limited edition line of Anchorman 2-branded briefs in advance of the film’s premier Dec. 20.
Majesco Entertainment Company has launched the “Zumba Kids” video game, based on the live specialty programs of the same name.
USA Curling has signed on the dotted line for ranges of credit and prepaid debit cards, in two deals negotiated by RJM Licensing.
Following her participation in Licensing Expo in June, artist Kelly Hollins’ art brand Kelli Roo has been signed by an agent.
Saban is holding an art exhibition and pop-up shop this weekend to celebrate the 20th anniversary of the Power Rangers brand.
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