Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Authentic Brands Group has partnered with the production company Warrior Poets to develop scripted and unscripted projects for its library of iconic brands.
MGA Entertainment has unveiled its new collectible toy line, Num Noms, featuring miniature characters that bring food to life with their delicious scents.
The Fred Rogers Company has teamed with Mills Entertainment to bring the Emmy-nominated PBS Kids series "Daniel Tiger's Neighborhood" to the stage.
The Licensing Shop has hired Alexandra Ries to support the retail strategy and development of the burgeoning Shopkins licensing program in the U.S. and Canada.
K. Bell has released a limited edition sock collection in collaboration with feline Internet sensation Grumpy Cat.
Anheuser-Busch and the National Basketball Association have extended their long-term marketing partnership, which began in 1998, for another four years.
Twentieth Century Fox Consumer Products has collaborated with Delivery Agent to launch a new online store featuring its hit series "Empire."
More than 151 million people shopped either in stores and/or online over Thanksgiving weekend, according to the National Retail Federation.
"Sesame Street" has launched the new Everyday Heroes Club initiative to continue its mission of helping kids grow smarter, stronger and kinder.
Discovery Consumer Products has teamed with Horizon Group USA for a new line of crafts and children’s activity kits under the Discovery Kids brand.
Cirque du Soleil has teamed with Twentieth Century Fox for its newest touring show, which will be inspired by the James Cameron film Avatar.
Netflix is bringing the best-selling Dr. Seuss book Green Eggs and Ham to the small screen with the help of Ellen DeGeneres and Warner Bros Animation.
Backyard Sports brand is celebrating the success of NBA MVP Stephen Curry with a super-powered Stephan Curry character in its mobile game.
Disney is adding a new ingredient to its Star Wars weekends at the Disney World Resort–a themed pop-up restaurant and branded food items at park restaurants.
Hearst Publications is expanding the automotive accessories program for its Car and Driver magazine with the addition of pet travel accessories.
NFL Players Inc. has added seven new licensing partners to expand its presence in areas such as mobile, digital and collegiate co-branded merchandise.
Electronic Arts has appointed Alicia Brattin as director of licensing for PopCap Games.
Epic Rights will represent the Hard Candy Fitness brand, which has been developed in partnership between New Evolution Ventures, Madonna and her manager Guy Oseary.
Breakthrough Entertainment has appointment veteran executive and producer Martha Sepulveda as director of development and production, kids and family entertainment.
The Pennsylvania theme park Idlewild & SoakZone will debut new “Daniel Tiger’s Neighborhood” features this summer.
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