Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Disney Consumer Products and Interactive Media and Hasbro launched Playmation Marvel’s Avengers Sunday, a new system of connected toys and wearables.
Playmobil has launched its line of officially licensed National Hockey League play sets, marking the toy brand's first licensed range in North America.
Entertainment One Family's BAFTA and Emmy award-winning series "Ben and Holly’s Little Kingdom" will make its U.S. debut on Nick Jr. today.
Lisa Marks Associates has signed new deals to bring the Peeps confectionery brand to a range of new categories including publishing and homewares.
Men’s accessories company Cufflinks has collaborated with Lucasfilm and DC Comics to create a boys' neckwear collection.
Pretty Ugly has teamed up with Chasing Fireflies to develop a new line of children's costumes featuring its Uglydoll brand just in time for Halloween.
PEZ Candy has partnered with the WWE to create a collectible gift set of the candy's brand's iconic dispensers.
DC Entertainment and Warner Bros. Consumer Products, in partnership with Mattel, have launched the first activations in the new DC Super Hero Girls initiative.
In a move to expand its current output of content for kids and families, Universal Pictures created the Universal Kids Productions group.
Apparel brand Jockey International is entering the bedding market in a new licensing agreement with the Pacific Coast Feather Company.
Knockout Licensing has renewed and extended several deals with key licensees for the TV series “Downton Abbey."
Silvergate Media has signed Licensing Street in the U.S. to build a secondary licensing program for its hit preschool series, “Octonauts.”
Cartoon Network Enterprises, Steve Jackson Games and USAopoly have launched Munchkin Adventure Time card game.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
KidQuest, the app that provides interactive children’s crafts, experiments and activities, has announced partnerships with four leading children’s brands.
Jewel Branding & Licensing has signed on to represent Nikki Chu, interior designer and fashion accessory designer.
“Transformers Rescue Bots” will return for a third season Saturday on Discovery Family Channel. The series is produced by Hasbro Studios.
Sanrio kicked off the first-ever Hello Kitty convention Thursday at the Geffen Contemporary at MOCA in Los Angeles, Calif.
To support the multi-platform launch of Sonic the Hedgehog's new iteration, Sonic Boom, SEGA of America has lined up a robust group of partners.
Toys ‘R’ Us continues to expand in 2014 with plans to open 90 stores worldwide, including 22 locations in China.
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