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As the National Football League prepares to kick off the 2016-17 season, Natara Holloway of the NFL shares how the organization has changed its merchandising initiatives based on its consumers’ needs.
Mattel has unveiled its holiday toy list, featuring a slate of new products for brands including Barbie, DC Super Hero Girls, Hot Wheels and more.
Sears has revealed its plans to expand its apparel offerings with the launch of Showcase at Sears, a shop-in-shop experience featuring more than 10 brands from Europe and Latin America.
Nitro Circus has partnered with Savvi, a manufacturer of printed entertainment products, to feature the sports entertainment brand and its lineup of athletes on a number of new products.
Story, a New York-based concept store, has launched its “Remember When” showcase of ‘90s Nickelodeon merchandise on NeimanMarcus.com.
Boat Rocker Media’s latest acquisition Jam Filled Entertainment has purchased the principal assets of the recently closed Arc Productions.
The Wholls have partnered with broadcaster ESPN to allow their single “Roll-Out” to be broadcast during “Monday Night Football.”
4K Media has announced the English voice cast for the upcoming film Yu-Gi-Oh! The Dark Side of Dimensions.
NBCUniversal, a division of Comcast, has completed its acquisition of DreamWorks Animation for approximately $3.8 billion.
Viacom has tapped Source3 to launch a set of 3D printed “South Park” characters, celebrating the series’ 20th anniversary.
DreamWorks Animation's chief global brand officer Michael Francis will step down from his full-time duties at the company in December and transition to a consulting role.
The LEGO Group has partnered with Disguise to create children’s Halloween costumes, role play items and accessories based on LEGO characters.
Sept. 9 will mark the inaugural National Care Bears #ShareYourCare Day, developed by Care Bears brand owner American Greetings Properties.
CBS Consumer Products will represent the merchandising rights both for the classic and current versions of the TV series "Hawaii Five-0" on behalf of the Freeman Estate.
Target has unveiled its annual Top Toys list, highlighting the playthings that will be most in-demand this holiday season.
Entertainment One Licensing has gathered a group of partners to develop new Halloween-themed "Peppa Pig" products that will tie-in with the show's first-ever Halloween episode.
Canada's Studio Licensing has announced the acquisition of Canadian licensing rights to Emoji icons.
Boys & Girls Clubs of America has named Bensussen Deutsch & Associates as its merchandise agency to develop its e-commerce business and promotional products.
Knockout Licensing has expanded the licensing program for Boo, The World’s Cutest Dog to include dog accessories and lottery tickets.
Plush backpack company PetSac Pets and its parent company AHQ have signed seven new agreements with American Greetings Properties.
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