Warner Bros.’ Looney Tunes brand is harnessing its ‘take action’ message to extend its licensed and direct-to-retail food and beverage program around the globe.
Licensing Expo has announced plans to add a 5,000-square-foot motorsports-themed feature area in 2014.
For a second year, Women In Toys and Walmart are teaming up to hold the Women’s Global Economic Empowerment Initiative at NY Toy Fair.
Samsonite has signed a new multi-year license agreement with PS Brands for a line of High Sierra socks in North America.
The Fédération Internationale de Football Association has tapped Cool Gear International for a range of 2014 FIFA World Cup collectibles.
24-hour preschool network Sprout launched its first-ever pop-up store at The Market & Shops at Comcast Center in Philadelphia last Saturday.
Burton Snowboards has unveiled the 2014 U.S. team uniforms that will be worn by the U.S. snowboarding team at the 2014 Winter Olympics.
Warner Bros. Consumer Products has teamed up with USAopoly to celebrate the 75th anniversary of The Wizard of Oz with a collector’s edition Monopoly.
Topps has released a line of its Qubi stamp collectibles featuring Activision’s Skylanders Swap Force in North America.
Sesame Workshop has signed on as an official affiliate of Team USA and the U.S. Olympic Committee for the Sochi Olympics.
Nickelodeon’s SpongeBob SquarePants is teaming up with the U.S. Postal Service and eBay for two holiday collaborations.
Keds has is releasing a limited edition Champion sneaker as part of it sponsorship of Taylor Swift’s upcoming North American tour.
Disney Junior Canada has picked up seasons one and two of Endemol's CGI preschool series "Bananas in Pyjamas." The series will debut March 2.
Carmella Johns Unlimited has been appointed to represent Salvador Dali’s “El Triomf I el Rodoli de la Gala I en Dali" in North America.
Reckitt Benckiser's Air Wick brand is celebrating National Park Week with a line of air freshener products inspired by U.S. national parks.
Sprout's newest series, "The Chica Show," will also appear on the NBC Kids Saturday morning lineup beginning this Saturday.
Disney, in collaboration with its partner Glidden, has released a series of new home paints and specialty finishes.
The ICEE Company has teamed up with Heartland Sweeteners for a range of ICEE-flavored water enhancers.
PBS Kids is moving HIT Entertainment’s “Thomas & Friends” to its daily schedule beginning this October.
The U.S. Army is hopeing to reach 18- to 24-year-old recruits with a new branded content series on Fox.
Sears Canada will exclusively launch actor Matthew McConaughey's new apparel line, just keep livin.
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