Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Disney Consumer Products and Interactive Media and Hasbro launched Playmation Marvel’s Avengers Sunday, a new system of connected toys and wearables.
Playmobil has launched its line of officially licensed National Hockey League play sets, marking the toy brand's first licensed range in North America.
Entertainment One Family's BAFTA and Emmy award-winning series "Ben and Holly’s Little Kingdom" will make its U.S. debut on Nick Jr. today.
Lisa Marks Associates has signed new deals to bring the Peeps confectionery brand to a range of new categories including publishing and homewares.
Men’s accessories company Cufflinks has collaborated with Lucasfilm and DC Comics to create a boys' neckwear collection.
Pretty Ugly has teamed up with Chasing Fireflies to develop a new line of children's costumes featuring its Uglydoll brand just in time for Halloween.
PEZ Candy has partnered with the WWE to create a collectible gift set of the candy's brand's iconic dispensers.
DC Entertainment and Warner Bros. Consumer Products, in partnership with Mattel, have launched the first activations in the new DC Super Hero Girls initiative.
In a move to expand its current output of content for kids and families, Universal Pictures created the Universal Kids Productions group.
Apparel brand Jockey International is entering the bedding market in a new licensing agreement with the Pacific Coast Feather Company.
National Geographic has selected adventure/travel apparel company Craghoppers as its exclusive licensed apparel partner for North America.
Following the success of the premiere season of the Showtime TV series "Penny Dreadful," CBS CP has unveiled a robust lineup of new licensing partners.
River of Goods is planning a lighting collection inspired by the hit TV series "Downton Abbey," in a deal brokered by Knockout Licensing.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
StoryToys and The Eric Carle Studio have released of “My Very Hungry Caterpillar,” the first fully interactive 3D app based on the Eric Carle character.
CBS Consumer Products has launched a new line of Original Star Trek jewelry from licensee Rocklove.
Robert Kaufman Fabrics has created a new collection of textiles from artist Robin Zingone's Primrose collection that will be sold at Jo-Ann Fabrics.
Confectionary manufacturer Healthy Food Brands has partnered with Welch's to develop and market a healthy snacks line under the Welch's brand.
Skylanders, the kids video game that brings physical toys to life, will debut its first-ever balloon at the 88th Annual Macy’s Thanksgiving Day Parade.
Pandora Jewelry and Disney Consumer Products have unveiled a collection of original jewelry pieces featuring iconic characters from Disney.
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