Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
The National Geographic Society has selected Mottahedeh to create porcelain dinnerware and gifts for its National Geographic Home brand in North America.
Psycho Bunny has tapped A Squared Entertainment to extend its men's apparel brand into new categories, new demographics and new territories.
Kate Spade New York and Jack Spade are making their first foray into childrenswear with a new limited edition line of apparel and accessories at GapKids.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
Banana brand Chiquita has teamed up with Origin Food Group to create a line of fruit and yogurt smoothies now available at Walmart in the U.S.
StoryToys and The Eric Carle Studio have released of “My Very Hungry Caterpillar,” the first fully interactive 3D app based on the Eric Carle character.
Entertainment One Licensing’s Peppa Pig is stepping onto the printed page with a new magazine from Redan Publishing, as well as a trio of other new licensees.
LIMA will host its next Executive Networking Breakfast in Los Angeles on Nov. 6 at the United Talent Agency headquarters.
McFarlane Toys is creating a line of action figures, plush and novelty toys based on Ubisoft’s Rabbids video game franchise.
The National Football League has tapped lifestyle brand Tommy Bahama to create an officially licensed collection of premium apparel.
Sprout has announced plans to add the new recurring segment “Dial Darryl” to its preschool series, “The Sunny Side Up Show.”
Brand Central has been appointed to represent the “Willy Wonka of New York,” pastry master Dominique Ansel.
41 Entertainment has signed a range of new broadcast deals with Disney in Europe and the U.S. for “Pac-Man and the Ghostly Adventures.”
Disney Store is getting a jump-start on Black Friday shopping with the launch of its Magical Week Sale beginning today.
Pinnacle Vodka is putting an interesting new twist on spirits in a new partnership with Cinnabon.
Peanuts Worldwide has teamed up with Storypanda Digital Publishing to bring some of its books to the iPad.
24-hour preschool network Sprout launched its first-ever pop-up store at The Market & Shops at Comcast Center in Philadelphia last Saturday.
Carnival Cruise Lines has partnered with Dr. Seuss Enterprises for Dr. Seuss-themed experiences aboard its fleet of 24 “fun ships.”
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