Brand Licensing Europe 2014 expects to top last year’s record-breaking attendance with even more features and new brands on the floor.
Rainbow has appointed Earthbound to represent both Winx Club and Mia and Me throughout the U.S. for licensing in a move to grow its brands in America.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
Upper Deck has become the official trading card licensee of both the American Hockey League and the Professional Hockey Players' Association.
Apparel licensing company American Classics is celebrating its 20th anniversary this October.
Kids' healthy living brand Bloomers! Edutainment has signed its first major licensee–Joint Merchant for toys.
The University of Georgia has tapped Fermata Partners as its worldwide licensing agency, in a new five-year deal.
WildWorks, a developer of online worlds and free-to-play games, has appointed Peeko as the worldwide licensing agent for its Animal Jam brand.
Loudmouth has released a new line of officially licensed NCAA gym shorts.
SeaWorld Kids has launched a collection of three mobile games designed to engage the imaginations of preschool- and elementary-aged children.
Crown Crafts Infant Products has teamed up with Jonathan Adler Enterprises for infant and toddler homewares.
A Squared Entertainment has teamed up with the toy company TCG to launch two business-in-a-box kits for kids from Warren Buffett.
The third installment Activision Publishing’s Skylanders franchise arrived on shelves in the U.S. Sunday.
Toys ‘R’ Us has unwrapped its 2013 holiday marketing plans, including a new TV campaign that features a real-life prank.
kaboom! Entertainment has secured dedicated retail space in all of Canada’s 125 Target stores for its Treehouse Presents releases.
Samsung Telecommunications America and the NBA have announced a multi-year marketing and technology partnership.
Sequential Brands Group has acquired the collectible and gift giving brand Franklin Mint.
The Toy Industry Association will induct five new members into the Toy Industry Hall of Fame next February.
Jack Daniel’s Sinatra Select special edition whiskey is now available at retail locations in select cities throughout the U.S.
Fam Brands’ Marika division has signed two new deals for women’s hosiery and footwear.
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