Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
DHX Media’s Caillou preschool brand is turning 25 next year, and to celebrate, DHX Brands is planning a year-long celebration.
Rocky Mountain Chocolate Factory and Maud Borup are pairing for a range of hot cocoa mixes.
Crayola has partnered with Lulu Jr. to develop book-making kits for children ages 4 to 12.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Winter sports brand Burton has unveiled a new limited edition holiday line of snowboards adorned with iconic starlet Marilyn Monroe.
Pretty Ugly has partnered with Fathead to create a collection of Uglydoll wall graphics.
Loudmouth is teaming with performance headwear company Headsweats in a new deal brokered by the brand's licensing agent, The Brand Liaison.
"The Radio City Christmas Spectacular" has teamed up with kids' music brand Kidz Bop to offer a Kidz Bop Day at Radio City Music Hall, Dec. 7.
Mercury Inpress has secured its first licensing agreement with Mind Candy to create next-generation coloring and activity books for the Moshi Monsters brand.
Both Marvel and Funko offered a sneak peek at the upcoming dancing Groot from Guardians of the Galaxy this weekend via social media.
Produce for Kids and its third annual Healthy Families, Helping Kids campaign announce a new partnership with the classic book The Very Hungry Caterpillar.
DHX Media's Yo Gabba Gabba! will take the stage this fall in "Yo Gabba Gabba! Live! Music is Awesome!," a new live stage show.
Electronic Arts and EA Sports founder Trip Hawkins will be the keynote speaker at the Digital Kids Summit, taking place Oct. 21.
Saban Brands has appointed Doug Finberg to the newly created role of senior vice president of marketing.
Sony Pictures Entertainment has selected relentlessGENERATOR to create new online destinations to support the 30th anniversary of Ghostbusters.
Canadian retailer Le Château has partnered with actress Lauren Holly for Lauren's Closet, an exclusive apparel collection launching this fall.
Knockout Licensing has brokered a deal with Opry Entertainment Group to create merchandise for the television show "Nashville" for the Grand Ole Opry.
C3 Entertainment has been appointed to represent rock ‘n’ roll legend The Big Bopper for licensing and merchandising.
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