Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
License! Global magazine is thrilled to announce the inaugural NYC Summit: The Business of Brand Licensing, set for March 1–2, 2016.
Goodyear has launched its clothing collection at Lord & Taylor department stores across the U.S.
Just in time for Halloween, Hot Topic has launched a new fashion collection inspired by Tim Burton's film The Nightmare Before Christmas.
The newly re-launched classic toy brand Colorforms is launching a line of sets featuring the Nickelodeon preschool show "Paw Patrol."
Mars Chocolate North America has paired its M&M’s brand with 20th Century Fox’s upcoming movie X-Men: Apocalypse.
DRi Licensing has signed a number of new deals for the Pets Rock brand, which combines celebrities with pets.
Dynamite has released the first-ever Grumpy Cat comic book, The Misadventures of Grumpy Cat and Pokey #1, which hit comics retailers worldwide Oct. 7.
C3 Entertainment has expanded its partnership with long-time licensee Desperate Enterprises to include the Motor Marc Lacourciere art brand.
Product development company Mark Feldstein & Associates has hired Annette Donnelly as sales manager.
Ultra Sport Products is heading to Brand Licensing Europe with four new licenses–Chelsea FC, West Ham United FC, Sunderland AFC and Fulham FC.
Hasbro has promoted John Frascotti to the newly created position of president, Hasbro Brands.
Sears Holdings has entered into lease agreements with European fashion retailer Primark for seven standalone stores in the U.S.
Kate Spade New York and Jack Spade are making their first foray into childrenswear with a new limited edition line of apparel and accessories at GapKids.
Dark Hall Mansion has unveiled a limited edition run of Max Dalton's “The Jimi Hendrix Experience" print.
Firefly Brand Management has finalized a number of deals for the TapatÍo hot sauce brand that include extensions into gifting and apparel.
Dentsu Entertainment USA has added three new licensees for "Little Battlers eXperience," an original concept created by Level-5.
Babies ‘R’ Us will help parents celebrate their little ones’ very first holiday season with a special series of “Baby’s First Christmas” in-store events.
Bulldog Licensing has brought three new licensees on board for cartoon cat Garfield, with The Classic, Fright Rags and Open Roads all signing deals.
Best Buy is planning two new in-store retail spaces in partnership with Sony Electronics and Samsung.
Netflix announced that episodes of the upcoming kids' series "All Hail King Julien," a spin-off of DreamWorks Animations' Madagascar, will be released in installments.
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