Brand Licensing Europe 2014 expects to top last year’s record-breaking attendance with even more features and new brands on the floor.
Kids' healthy living brand Bloomers! Edutainment has signed its first major licensee–Joint Merchant for toys.
The University of Georgia has tapped Fermata Partners as its worldwide licensing agency, in a new five-year deal.
WildWorks, a developer of online worlds and free-to-play games, has appointed Peeko as the worldwide licensing agent for its Animal Jam brand.
Loudmouth has released a new line of officially licensed NCAA gym shorts.
SeaWorld Kids has launched a collection of three mobile games designed to engage the imaginations of preschool- and elementary-aged children.
Cookies United, a wholly owned subsidiary of United Baking Co., has purchased certain assets of the Silver Lake Cookie Co.
Universal Partnerships & Licensing and Garmin International have teamed up to release The Biggest Loser-branded fitness devices.
Michelle Smith will be the sixth designer in Kohl's Department Stores' DesigNation fashion collaboration series.
Discovery Communications and Hasbro will re-brand the jointly owned The Hub Network as Discovery Family Channel.
Fashion designer Isaac Mizrahi has released a new craft line of knitting yarns exclusively at North American arts and crafts store Michaels.
Disney Consumer Products is fully stocked for Halloween with a wide array of Disney, Marvel and Star Wars character costumes.
WWE has teamed up with General Mills’ Totino’s Pizza Rolls brand in a new promotional partnership.
The Licensing Company has brokered a new deal between Jelly Belly and Rivermill for a line of branded milkshakes and jellies.
Sequential Brands Group has added five new licensees for its Caribbean Joe lifestyle brand and renewed three existing partnerships.
Bravado, Universal Music Group’s global music merchandising company, has taken on two new North American licensees for The Beatles brand.
The National Basketball Association has renewed its partnership with Under Armour for basketball footwear.
BBC America is planning two theatrical screening events of the Doctor Who 50th anniversary special, “Doctor Who: The Day of the Doctor.”
NECA has partnered with 343 Industries for a new global merchandise program featuring the “Halo” video game franchise.
King Features, worldwide licensor of Betty Boop and Popeye, has appointed Tycoon Group as its agent in Latin and Central America.
A new collection of Disney villains-inspired beauty products has arrived at Walgreens stores in the U.S.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.