Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Twentieth Century Fox Consumer Products has collaborated with Delivery Agent to launch a new online store featuring its hit series "Empire."
More than 151 million people shopped either in stores and/or online over Thanksgiving weekend, according to the National Retail Federation.
"Sesame Street" has launched the new Everyday Heroes Club initiative to continue its mission of helping kids grow smarter, stronger and kinder.
Discovery Consumer Products has teamed with Horizon Group USA for a new line of crafts and children’s activity kits under the Discovery Kids brand.
Turner Licensing has teamed with camouflage designer and licensor RealTree to develop a new line of gifting and specialty products.
Pretty Ugly has partnered with Looney Labs to create a co-branded version of the Loonacy card game featuring the Uglydoll brand.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
Playboy Enterprises and Burton have unveiled the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by tattoo artist Chris Nunez.
The Joester Loria Group, exclusive licensing agency for PepsiCo North America, has added Jokari/U.S. to the growing portfolio of Pepsi and Mountain Dew licensees.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
Made for Entertainment (m4e) is charging ahead into the future with the brand-new girls’ preschool series "Wisspers."
Multi-channel network AwesomenessTV, which is owned by DreamWorks Animation, has introduced Wildness, a new brand solutions firm aimed at helping companies connect with Generation Z.
Mattel has further expanded its partnership with Toy State to include radio-controlled toy vehicles for its Monster High fashion doll brand.
MGA Entertainment has appointed three new licensees for its newly re-launched Bratz fashion doll brand and one new partner for its new tween brand Project Mc².
Mars Chocolate North America has paired its M&M’s brand with 20th Century Fox’s upcoming movie X-Men: Apocalypse.
Meal delivery service Chef'd has teamed up with Meredith's food-focused social network Allrecipes for a new line of branded meal kits.
Warner Bros. Consumer Products has teamed with Access All Areas to bring the Scooby-Doo brand to a line of real musical instruments for kids.
Hasbro and Chinese toy entertainment company Guangdong Alpha Animation & Culture Co. have teamed to bring the "Blazing Team" franchise to new markets.
Top licensor Activision Blizzard has acquired "Candy Crush" creator King Digital Entertainment for $18.00 a share, a total equity value of $5.9 billion.
Fashion designer Nick Graham, founder of the Joe Boxer brand, has launched his first-ever design collaboration with TV personality Bill Nye.
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