Brand Licensing Europe 2014 expects to top last year’s record-breaking attendance with even more features and new brands on the floor.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
Recreation vehicle expert Winnebago Industries has tapped tBrandgenuity as its exclusive licensing agent.
Production has begun on the first Disney Junior original movie, “Lucky Duck,” which is slated to premiere in the U.S. in summer 2014.
Silvergate Media has renewed its partnership with Fisher-Price, which will continue as master toy partner for the Octonauts.
NBCUniversal Television Consumer Products has appointed Big Tent Entertainment to develop "The Biggest Loser" into a lifestyle brand.
Family-owned French winery Grands Vins de Bordeaux has released a new line of vino inspired by the ITV period drama “Downton Abbey.”
McFarlane Toys is creating a line of action figures, plush and novelty toys based on Ubisoft’s Rabbids video game franchise.
The National Football League has tapped lifestyle brand Tommy Bahama to create an officially licensed collection of premium apparel.
Sprout has announced plans to add the new recurring segment “Dial Darryl” to its preschool series, “The Sunny Side Up Show.”
Brand Central has been appointed to represent the “Willy Wonka of New York,” pastry master Dominique Ansel.
41 Entertainment has signed a range of new broadcast deals with Disney in Europe and the U.S. for “Pac-Man and the Ghostly Adventures.”
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