2014 was year of big successes (Frozen), milestones (Hello Kitty’s 40th) and industry-changing innovations (3D printing). Here’s a recap of the news that shaped the year.
Rubie’s Costume Company is planning a raft of new costumes, accessories, wigs and masks inspired by Marvel’s Avengers: Age of Ultron, which hits theaters May 1.
Retailer Meijer has teamed with lawn care and garden brand Scotts-MiracleGro to create a Garden Marketplace inside 27 of its stores across the Midwest.
Little League Baseball and Softball has promoted three executives within its marketing department to focus on licensing and merchandising.
Jewel Branding & Licensing has partnered with Prestige Paints to launch a new collection featuring brands such as the New York Botanical Garden and Shell Rummel.
Plumbing and drain cleaning brand Roto-Rooter has teamed with Metro Design USA to develop a line of branded plumbing plungers for residential use.
Hormel Foods' Spam brand has kicked off the cross-country Spamerican Tour with Food Network chef Sunny Anderson.
Hockey icon Wayne Gretzky has teamed with Sears Canada to launch a casual menswear brand under his name.
Cherokee Global Brands has teamed with Sears Canada to bring the Liz Lange maternity and sportswear brand to Canada.
Ace Hardware and OPI are continuing their exclusive partnership with the addition of new nail lacquer-inspired colors in Ace's Clark+Kensington paint line.
Sony Pictures Consumer Products has tapped Beeline Interactive to develop the new match-three puzzle battle game "Ghostbusters Puzzle Fighter.”
Lawyer Jennifer O'Neill has launched Trademark Transit to provide U.S. federal trademark services.
LIMA has assembled a robust roster of Licensing University sessions for this year’s Licensing Expo.
Pretty Ugly has teamed with CBS Consumer Products for its newest Uglydoll brand collaboration with the Star Trek franchise.
Kids Preferred has launched a line of Splat the Cat toys, based on the best-selling children’s picture books by Rob Scotton.
Desert racing organization Score International will make its Licensing Expo debut this week as part of the new Motorsports Café feature zone of the show.
FremantleMedia North America has been named as the licensing agent for the multiple Emmy Award-winning show, “Deadliest Catch.”
The American Society for the Prevention of Cruelty to Animals is growing its licensed product range to include additional licensees.
Nickelodeon has unveiled a full merchandising roster for the upcoming Paramount Pictures movie, Teenage Mutant Ninja Turtles, arriving in theaters Aug. 8.
ITV Studios Global Entertainment unveiled the first official image of the iconic Thunderbird 1 from the new series, "Thunderbirds are Go!"
The Licensing Company has added two new partners to The Hershey Company’s North American licensing program for grilling accessories and home décor.
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