Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
Dentsu Entertainment USA has added three new licensees for "Little Battlers eXperience," an original concept created by Level-5.
Chef Fabio Viviani, a popular contestant on the reality competition TV show “Top Chef,” has teamed with Sipp for the new Fabio Viviani wine collection.
Confectionary manufacturer Healthy Food Brands has partnered with Welch's to develop and market a healthy snacks line under the Welch's brand.
American Girl, a division of Mattel, is expanding into Mexico in partnership with the high-end Mexican retailer El Palacio de Hierro.
Bookseller Barnes & Noble has launched Educational Toys & Games Science Centers at select stores across the U.S. and on its website.
Sensio announced the launch of Skinnygirl by Bella, a co-branded collection of small kitchen appliances from reality TV star and entrepreneur Bethenny Frankel.
Stan Lee's Comikaze opens its doors today just in time for trick-or-treating and a full weekend of chances to dress up.
Sanrio kicked off the first-ever Hello Kitty convention Thursday at the Geffen Contemporary at MOCA in Los Angeles, Calif.
Rudolph the Red-Nosed Reindeer is making a stop at Build-A-Bear Workshops this holiday season, in a new line of customizable plush.
UCLA will offer a new licensing course in association with LIMA called “Licensing Entertainment" starting Jan. 6.
Crocs is the newest licensee for Boo–The World’s Cutest Dog, in a new deal brokered by Knockout Licensing.
Homeware and gifting brand Nambé has crafted a new licensing partnership with help from its recently appointed agency, Perpetual Licensing.
Branding executive Nicole Burt has joined the talent and media firm APA.
The Paley Center for Media in California has partnered with CBS Consumer Products for a Star Trek gallery exhibition.
The MetLife Foundation has committed $20 million over the next five years to Sesame Workshop to teach people about finances worldwide.
Nickelodeon and Amazon.com are celebrating the launch of the holiday shopping season with three Nick-themed e-boutiques.
HAP Consulting has brokered a new deal to bring the art of Camilla Meijer to a collection of wedding stationery.
Macy’s is planning an exclusive women’s fashion brand inspired by the Latina actress, recording artist and author Thalía.
For the third consecutive year, ESPN Consumer Products and Adidas have teamed up to bring fans an ESPN Bowl Championship apparel collection.
Marley Coffee, which creates a range of gourmet coffees featuring Bob Marley, has signed a deal to bring its line to New York City.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.