Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Mars Chocolate North America has paired its M&M’s brand with 20th Century Fox’s upcoming movie X-Men: Apocalypse.
DRi Licensing has signed a number of new deals for the Pets Rock brand, which combines celebrities with pets.
Dynamite has released the first-ever Grumpy Cat comic book, The Misadventures of Grumpy Cat and Pokey #1, which hit comics retailers worldwide Oct. 7.
C3 Entertainment has expanded its partnership with long-time licensee Desperate Enterprises to include the Motor Marc Lacourciere art brand.
Product development company Mark Feldstein & Associates has hired Annette Donnelly as sales manager.
Ultra Sport Products is heading to Brand Licensing Europe with four new licenses–Chelsea FC, West Ham United FC, Sunderland AFC and Fulham FC.
Bridal company Alfred Angelo revealed its 2016 Disney Fairy Tale Weddings bridal collection Wednesday at New York Bridal Week.
PopCap Games, an Electronic Arts studio, has partnered with the entertainment destination Carowinds for a "Plants vs. Zombies" attraction.
French football team Paris Saint-Germain has appointed Edge Americas Sports to expand its brand in the U.S. and Canada.
Young adult retailer Aéropostale has partnered with Himatsingka America to create a line of branded home textiles.
Little, Brown Books for Young Readers has teamed with Sourcebooks to bring Lemony Snicket's All The Wrong Questions books to its personalized book platform.
U.K. company Burton’s Biscuit Company has tapped Finsbury Foods to expand its cookie brand Jammie Dodgers into the cake market.
The Campbell Soup Company has retained brand agency Big Tent Entertainment to lead the way for a new line of licensed products.
The oldest symphony orchestra in the country, the New York Philharmonic, has appointed Remarkable Brands as its worldwide licensing agent.
Long-time partners AriZona Beverages and Welch’s have joined forces again to create a new line of all-natural, sparkling juice cocktails.
Marvel has teamed with Funko to create a subscription box service called Marvel Collector Corps.
Following the success of the inaugural Marvel Super Hero September campaign, Disney Consumer Products is planning to expand the multi-platform U.S. program this year.
Restaurant chain Latitude 360 has partnered with the marketing consulting agency Brand Synergy Group to develop a new events platform at its three locations.
VIZ Media has published the latest graphic novel in its line of original Hello Kitty titles, Hello Kitty: It's About Time.
Crayola has teamed up with Madame Alexander Doll Company to create a line of co-branded dolls.
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