The dream of one young man, his passion for comics and creativity has evolved into one of the world’s largest licensors and animation studios.
Genius Brands International and its subsidiary, A Squared Entertainment, are continuing to expand the lifestyle brand Psycho Bunny into new product categories.
The Ultimate Fighting Championship Gym franchise is aggressively expanding in the U.S. and Canada with plans to open more than 100 new locations this year.
In celebration of the newly discovered Dr. Seuss book What Pet Should I Get?, Barnes & Noble is hosting a series of themed events at book stores across the U.S.
Lifestyle brand DGK has launched a new collection featuring Popeye, developed in partnership with King Features Syndicate.
My Gym Children’s Fitness Center has incorporated the children’s toy line Oball into its fitness curriculum as part of a three-month program across locations in the U.S.
Yoga-inspired athletic apparel company Lululemon Athletica has teamed with Stanley Park Brewery in Canada to launch a branded beer.
Nordstrom is expanding its partnership with the women's retailer Madewell, part of the J. Crew Group, to bring the brand to stores across the U.S.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
USA Boxing has named Under Armour as its official performance partner in a deal that will see the apparel brand provide head-to-toe apparel and footwear.
Donut chain Krispy Kreme has launched three new ready-to-drink iced coffees–mocha, vanilla and caramel–at merchants across the U.S.
JAKKS Pacific and Disguise, its Halloween costume division, expanded agreements for multiple top entertainment properties to produce costumes and accessories for the 2014 Halloween season.
Toys “R” Us has a new brand campaign in partnership with The Escape Pod and “Action Movie Kid” creator Daniel Hashimoto called “C’mon, Let’s Play.”
Disney Consumer Products reported a strong third quarter with revenue up 16 percent to $902 million and operating income up 25 percent to $273 million.
Chitty Chitty Bang Bang is seeking licensing of its stage production of the children’s book by Ian Fleming.
For the first time, Activision will bring the full console experience of its kids' game and action figure line, Skylanders, to tablets.
In June 2013, global brand extension agency Beanstalk launched Tinderbox, its digital division to help brand licensing extend into new media.
Licensing Expo has teamed up with FN Platform, MAGIC Market Week's footwear group, for a special seminar focused on footwear and brand licensing.
Boston-based public broadcaster and producer WGBH has optioned the rights to “Pinkalicious,” the New York Times best-selling children’s book series.
Plush toy manufacturer Gund has launched its first-ever line of home textiles.
PGS Entertainment has made a number of global sales for the Method Animation and DQ Entertainment series “Robin Hood: Mischief in Sherwood.”
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.