Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
Sears Holdings has entered into lease agreements with European fashion retailer Primark for seven standalone stores in the U.S.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
All American Licensing & Management Group has signed on to represent furniture lifestyle brand Postobello.
A Squared Entertainment, a subsidiary of Genius Brands International, has partnered with From Frank to expand the humor greeting card line into a broad-based lifestyle brand.
Loudmouth Golf has partnered with D.G. Yuengling & Son to design one-of-a-kind men's and women's pants and shorts inspired by the brewery.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Licensees and retailers are preparing for the next Marvel tentpole film event, Marvel’s Guardians of the Galaxy, which will premiere Aug. 1.
Magic Light Pictures has optioned the film rights to adapt Stick Man, the children’s book written by Julia Donaldson.
The Copyrights Group has added a host of new partnerships and licenses for the upcoming Paddington movie in the U.S. and Canada.
Sears and Glamajama’s licensing agent Joy Tashjian Marketing Group are planning to expand the designer baby line for 2015.
Sony Music Entertainment is gearing up for a major licensing initiative for the “The X-Factor’s” female super group Fifth Harmony.
DreamWorks Animation has teamed with Bazooka Candy Brands for a limited edition candy line to support How To Train Your Dragon 2.
King Features Syndicate is showcasing its new client, the digital brand Theo & Beau, at Licensing Expo this week in Las Vegas, Nev.
TSBA Group, global licensing agent for energy company Shell, is exhibiting the brand’s heritage and modern aspects across two booths at Licensing Expo.
BBC Worldwide North America is continuing to build momentum for its “Top Gear” TV series on the continent with several new licensed consumer product deals.
Universal Partnerships & Licensing is broadening its oversight to include consumer products for the NBC network and Sprout globally.
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