Brand Licensing Europe 2014 expects to top last year’s record-breaking attendance with even more features and new brands on the floor.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
41 Entertainment and its agent in Spain, BRB Internacional, have inked a new deal with Giromax for Pac-Man and the Ghostly Adventures collectibles.
Toys ‘R’ Us has debuted new Trick ‘R’ Treat Boo-Tiques in stores across the U.S. and online stocked with Halloween must-haves.
Campbell Soup Company and Green Mountain Coffee Roasters have partnered to create a line of soups that can be prepared in Keurig coffee machines.
The Joy Tashjian Marketing Group has been named as the licensing agency for fashion designer and artist Robin Zingone.
Disney XD Canada is readying for the world premiere of its first-ever original movie, the zombie thriller Bunks.
Big Tent Entertainment has begun to expand internationally with the appointment of a collection of new licensing agents from around the globe.
The Joy Tashjian Marketing Group has been named exclusive licensing agency for the animated series “Rob Dyrdek’s Wild Grinders.”
The SpongeBob SquarePants balloon will debut a new look at the 87th annual Macy's Thanksgiving Day Parade Nov. 28.
Dick’s Sporting Goods is now the exclusive provider of licensed merchandise for ESPN.com and other ESPN e-commerce sites.
Caribou Coffee has brewed up a new deal with Faribault Woolen Mill to create a line of co-branded coffee accessories and novelty items.
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