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As the National Football League prepares to kick off the 2016-17 season, Natara Holloway of the NFL shares how the organization has changed its merchandising initiatives based on its consumers’ needs.
Mattel has unveiled its holiday toy list, featuring a slate of new products for brands including Barbie, DC Super Hero Girls, Hot Wheels and more.
Sears has revealed its plans to expand its apparel offerings with the launch of Showcase at Sears, a shop-in-shop experience featuring more than 10 brands from Europe and Latin America.
Nitro Circus has partnered with Savvi, a manufacturer of printed entertainment products, to feature the sports entertainment brand and its lineup of athletes on a number of new products.
Story, a New York-based concept store, has launched its “Remember When” showcase of ‘90s Nickelodeon merchandise on NeimanMarcus.com.
Boat Rocker Media’s latest acquisition Jam Filled Entertainment has purchased the principal assets of the recently closed Arc Productions.
The Wholls have partnered with broadcaster ESPN to allow their single “Roll-Out” to be broadcast during “Monday Night Football.”
4K Media has announced the English voice cast for the upcoming film Yu-Gi-Oh! The Dark Side of Dimensions.
NBCUniversal, a division of Comcast, has completed its acquisition of DreamWorks Animation for approximately $3.8 billion.
Viacom has tapped Source3 to launch a set of 3D printed “South Park” characters, celebrating the series’ 20th anniversary.
Electronic Arts has released the latest iteration of its football video game series "Madden NFL 16," created in partnership with NFL Players Inc.
Inventure Foods is adding organic options to its line of Jamba-branded at-home smoothie kits.
To celebrate the start of the college football season, the Collegiate Licensing Company is promoting the 11th annual College Colors Day, taking place Friday.
GameStop, the new owner of online collectibles retailer ThinkGeek, will open a new concept retail store focused entirely on collectibles this fall.
Band-Aid Brand will feature character designs and scenes from Star Wars on its newest line of adhesive bandages.
Brazilian apparel company Alpargatas has partnered with Safilo to create a new line of Havaianas-branded eyewear in agreement that extends through 2021.
Digital game publisher Gameloft and Hasbro have launched the "Trivial Pursuit & Friends" mobile game.
Kmart has revealed its Fab 15 list of the hottest toys for the 2015 holiday season, and announced its first-ever Kid Toy Advisory Board.
Kids Preferred has introduced its new brand The Moodsters, featuring toys for young children that teach the fundamentals of feelings.
Brewery Ommegang is planning to re-release the first two beers in its "Game of Thrones" series (developed in partnership with HBO).
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