Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
The newly re-launched classic toy brand Colorforms is launching a line of sets featuring the Nickelodeon preschool show "Paw Patrol."
Mars Chocolate North America has paired its M&M’s brand with 20th Century Fox’s upcoming movie X-Men: Apocalypse.
DRi Licensing has signed a number of new deals for the Pets Rock brand, which combines celebrities with pets.
Dynamite has released the first-ever Grumpy Cat comic book, The Misadventures of Grumpy Cat and Pokey #1, which hit comics retailers worldwide Oct. 7.
C3 Entertainment has expanded its partnership with long-time licensee Desperate Enterprises to include the Motor Marc Lacourciere art brand.
Product development company Mark Feldstein & Associates has hired Annette Donnelly as sales manager.
Ultra Sport Products is heading to Brand Licensing Europe with four new licenses–Chelsea FC, West Ham United FC, Sunderland AFC and Fulham FC.
Bridal company Alfred Angelo revealed its 2016 Disney Fairy Tale Weddings bridal collection Wednesday at New York Bridal Week.
PopCap Games, an Electronic Arts studio, has partnered with the entertainment destination Carowinds for a "Plants vs. Zombies" attraction.
French football team Paris Saint-Germain has appointed Edge Americas Sports to expand its brand in the U.S. and Canada.
Cartoon Network Enterprises, Steve Jackson Games and USAopoly have launched Munchkin Adventure Time card game.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
KidQuest, the app that provides interactive children’s crafts, experiments and activities, has announced partnerships with four leading children’s brands.
Jewel Branding & Licensing has signed on to represent Nikki Chu, interior designer and fashion accessory designer.
“Transformers Rescue Bots” will return for a third season Saturday on Discovery Family Channel. The series is produced by Hasbro Studios.
Sanrio kicked off the first-ever Hello Kitty convention Thursday at the Geffen Contemporary at MOCA in Los Angeles, Calif.
To support the multi-platform launch of Sonic the Hedgehog's new iteration, Sonic Boom, SEGA of America has lined up a robust group of partners.
Toys ‘R’ Us continues to expand in 2014 with plans to open 90 stores worldwide, including 22 locations in China.
Cherokee Global Brands, in partnership with Alessandra Ambrosio and Silver Sunrise, has added three new accessories and footwear licensees for the Ále by Alessandra brand.
Simmons Bedding Company has appointed Dimensional Branding Group as the North American licensing agency for both the Beautyrest and Simmons brands.
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