Brand Licensing Europe 2014 expects to top last year’s record-breaking attendance with even more features and new brands on the floor.
Rainbow has appointed Earthbound to represent both Winx Club and Mia and Me throughout the U.S. for licensing in a move to grow its brands in America.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
Upper Deck has become the official trading card licensee of both the American Hockey League and the Professional Hockey Players' Association.
Apparel licensing company American Classics is celebrating its 20th anniversary this October.
Kids' healthy living brand Bloomers! Edutainment has signed its first major licensee–Joint Merchant for toys.
The University of Georgia has tapped Fermata Partners as its worldwide licensing agency, in a new five-year deal.
WildWorks, a developer of online worlds and free-to-play games, has appointed Peeko as the worldwide licensing agent for its Animal Jam brand.
Loudmouth has released a new line of officially licensed NCAA gym shorts.
SeaWorld Kids has launched a collection of three mobile games designed to engage the imaginations of preschool- and elementary-aged children.
Diamond Select Toys is readying for the release of Thor: The Dark World Nov. 8 with a series of new toys for the brand.
CBS Consumer Products has signed a new deal with A Crowded Coop to create the first-ever line of Star Trek pet accessories.
Feld Entertainment has unveiled the first details about its upcoming live action arena event “Marvel Universe LIVE!.”
Wonder-Shirts has released a new line apparel and accessories for "Downton Abbey," as PBS preps for the fourth season.
Procter & Gamble has tapped healthcare manufacturer Kaz for a new line of humidifiers under its Vicks brand.
Big Tent Entertainment has signed a new deal in the U.S. with Brainstorm for branded kites and glass figurines.
The Joester Loria Group has added two new partners to the licensing program for the Disney Jr. preschool series, “The Hive.”
SCS Direct is planning to feature Discovery Communications’ Animal Planet brand in a new collection of its Hatch ‘Em Eggs toys.
DC Shoes has launched a limited edition collection of apparel to celebrate the 20th anniversary of Wu-Tang's first album.
Google is planning to open a series of pop-up shops to promote their latest products this holiday season.
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