Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
CBS Consumer Products has released a new addition in its line of Star Trek alcoholic beverages, Klingon Bloodwine (tlhIngan 'Iw HIq).
Celebrity wedding planner and TV personality David Tutera has partnered to develop a touring wedding show, Your Wedding Experience presented by David Tutera.
Auto event brand Monster Jam has released a host of new toy offerings, continued its program at Lowe's and added new trucks to its mobile game.
My Life Games has launched customizable Monopoly and Scrabble games, under license from Hasbro, exclusively on CafePress.com.
Viper Room, the iconic music venue on Sunset Boulevard in Los Angeles, has collaborated with Vanson Leathers for a limited edition leather jacket.
Jewelry designer Zalemark has teamed up with iconic singer Engelbert Humperdinck to commemorate the release of his new album Engelbert Calling.
Discovery Communications has signed a multi-year deal with TNA Impact Wrestling to bring the professional wrestling league to homes across the U.S.
Activision Publishing is spreading Skylanders cheer this season with the debut of a special holiday character, a balloon in the Macy’s Parade and new products.
The Toy Industry Association has announced the finalists for the Toy of the Year awards.
Epic Rights has partnered to create the new "KISS Official Photo App," which lets fans customize photos, texts and more with images of the rock band.
The Association of National Advertisers is planning to acquire the Brand Activation Association.
Skechers USA has tapped Jakks Pacific to develop a line of toys and products inspired by the Skechers and Twinkle Toes brands.
Canadian lifestyle brand Roots has re-teamed with writer and visual artist Douglas Coupland for a capsule collection.
TEN: The Enthusiast Network has partnered with Closet Factory to produce custom garage organization systems under the Motor Trend brand.
King Digital Entertainment has appointed a global network of 10 new licensing agents to represent its game franchises.
License! Global has announced the finalists of the inaugural One to Watch contest for new creative concepts, held in conjunction with Licensing Expo.
Cupcake Digital and Twentieth Century Fox Consumer Products are bringing the Rio film franchise to soccer fans with the new “Rio 2 Sky Soccer” app.
Perry Ellis International has signed two new deals to expand its Ben Hogan golf brand.
Pretty Ugly and Warner Bros. Consumer Products are planning a co-branded collaboration for a plush crossover featuring The Wizard of Oz and Uglydoll.
Rovio Entertainment and Hasbro are teaming up again to bring together two of the world’s largest entertainment franchises–Angry Birds and Transformers.
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