Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Ultra Sport Products is heading to Brand Licensing Europe with four new licenses–Chelsea FC, West Ham United FC, Sunderland AFC and Fulham FC.
Bridal company Alfred Angelo revealed its 2016 Disney Fairy Tale Weddings bridal collection Wednesday at New York Bridal Week.
PopCap Games, an Electronic Arts studio, has partnered with the entertainment destination Carowinds for a "Plants vs. Zombies" attraction.
French football team Paris Saint-Germain has appointed Edge Americas Sports to expand its brand in the U.S. and Canada.
Young adult retailer Aéropostale has partnered with Himatsingka America to create a line of branded home textiles.
Commonwealth Toy & Novelty Co. and License 2 Play have teamed up to bring Spookley the Square Pumpkin to range of new products.
Lifestyle brand Life is Good has teamed up with the University of Notre Dame for its first collegiate licensed apparel line.
Stan Lee’s Comikaze Expo is returning to LA later this month for its fifth anniversary with top pop culture brands, engaging panels and Halloween-themed events.
“Skylanders” is supercharging October with new Halloween-themed products for Portal Masters of all ages.
MGA Entertainment has appointed three new licensees for its newly re-launched Bratz fashion doll brand and one new partner for its new tween brand Project Mc².
"The Radio City Christmas Spectacular" has teamed up with kids' music brand Kidz Bop to offer a Kidz Bop Day at Radio City Music Hall, Dec. 7.
Turner Classic Movies and Walt Disney Studios have announced a new strategic relationship that will refresh a theme park ride and bring Disney content to TV.
Cookie Monster, Elmo, Big Bird and the rest of the “Sesame Street” neighborhood celebrated the 45th anniversary of the iconic television show last month.
Reebok has signed on as the first-ever exclusive global outfitter of the mixed martial arts organization UFC.
Merriam-Webster and Publications International have teamed to develop a line of large-print puzzle books under the dictionary brand.
Lowe’s and the Sherwin-Williams Company are pairing to bring the HGTV Home by Sherwin-Williams line to Lowe’s and Sherwin-Williams retail locations.
Norman Bridwell, the author/illustrator of the Clifford the Big Red Dog children’s books died on Dec. 12 at the age of 86.
The late famed pianist Liberace is set to play for audiences once again, thanks to a new partnership between the Liberace Foundation and Hologram USA.
Saban Brands has added the Australian fashion brand Mambo to its growing portfolio of lifestyle brands.
Genius Brands International and its subsidiary A Squared Entertainment have signed three licensees for the fashion apparel and lifestyle brand Psycho Bunny.
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