Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
Playboy Enterprises and Burton have unveiled the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by tattoo artist Chris Nunez.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
Posh Paws has teamed with Ellen DeGeneres' lifestyle brand ED to create a collection of pet accessories.
Nickelodeon has named Chris Viscardi to the newly created role of senior vice president, content development, Nickelodeon Franchise Properties.
On Jan. 16, 2016, "Sesame Street" will launch its 46th season on HBO.
Artist Debra Valencia's new 2015 holiday collection of bath and beauty products is now available at Walmart and Rite Aid in the U.S.
Sanrio has appointed Wow! Stuff as the master gift licensee for its Mr. Men & Little Miss, with a new range of gift and novelty items set to launch in 2016.
The Pokémon Company International has signed multiple new deals with video-on-demand platforms for its animated series and standalone TV specials.
In a move to expand its current output of content for kids and families, Universal Pictures created the Universal Kids Productions group.
Loudmouth Golf is planning a new, limited edition line of apparel offerings featuring Pabst Blue Ribbon, making it the first-ever licensee for the iconic beer brand.
Learfield Licensing has selected OpSec Security as the authentication and online brand protection provider for the 560 schools of the Collegiate Licensed Properties Association.
Ultra Sport Products is heading to Brand Licensing Europe with four new licenses–Chelsea FC, West Ham United FC, Sunderland AFC and Fulham FC.
Legendary and Universal Pictures are collaborating with HSN to create an entertainment retail experience inspired by the upcoming film Crimson Peak.
The Pokémon Company has partnered with Build-A-Bear Workshop to offer an exclusive Pikachu plush, marking the character's first appearance at the toy store.
American Girl has partnered with Driver Digital to launch the new 24-episode web series "AG Life."
Just Born Retail Group, the retail division of candy manufacturer Just Born Quality Confections, has appointed Brand Activation Consulting as its U.S. licensing agency.
Target will introduce a new 10 Days of Deals promotion from Nov. 22 to Dec. 1 leading up to its Black Friday pre-sale and sale events on Nov. 23 and 24.
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