Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Authentic Brands Group has partnered with the production company Warrior Poets to develop scripted and unscripted projects for its library of iconic brands.
MGA Entertainment has unveiled its new collectible toy line, Num Noms, featuring miniature characters that bring food to life with their delicious scents.
The Fred Rogers Company has teamed with Mills Entertainment to bring the Emmy-nominated PBS Kids series "Daniel Tiger's Neighborhood" to the stage.
The Licensing Shop has hired Alexandra Ries to support the retail strategy and development of the burgeoning Shopkins licensing program in the U.S. and Canada.
K. Bell has released a limited edition sock collection in collaboration with feline Internet sensation Grumpy Cat.
Anheuser-Busch and the National Basketball Association have extended their long-term marketing partnership, which began in 1998, for another four years.
Twentieth Century Fox Consumer Products has collaborated with Delivery Agent to launch a new online store featuring its hit series "Empire."
More than 151 million people shopped either in stores and/or online over Thanksgiving weekend, according to the National Retail Federation.
"Sesame Street" has launched the new Everyday Heroes Club initiative to continue its mission of helping kids grow smarter, stronger and kinder.
Discovery Consumer Products has teamed with Horizon Group USA for a new line of crafts and children’s activity kits under the Discovery Kids brand.
Parragon, publishers of illustrated non-fiction books and creator of toys, games and gifts, announced that Claire Payne is joining its sales team as senior director of mass market sales.
Bleacher Creatures has unveiled its 2015 NFL player plush collection, which will feature more than 30 new players when it launches Aug. 15.
Atari has signed a new collaborative publishing deal with comic book publisher Dynamite for a retrospective hardcover book and a series of original comics and graphic novels.
Target has opened the doors of its new Target Open House–part retail space, part lab, part showcase for new, connected technologies.
The sports lifestyle brand '47 has launched a new licensed apparel and headwear line, '47 Forward.
Professional Ultimate Disc League champion Brodie Smith has appointed Abrams Artists Agency to represent his brand for digital, programming and merchandising.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
Children's app creator Cupcake Digital has introduced the subscription content service "NetKids Digital Entertainment Network."
Mars, Inc. has tapped Zalemark to create a line of fashion jewelry featuring the M&M's candy brand.
Neil Cole is stepping down from his positions as chief executive officer, chairman and president of Iconix Brand Group, the company that he founded in 2005.
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