Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Twentieth Century Fox Consumer Products has collaborated with Delivery Agent to launch a new online store featuring its hit series "Empire."
More than 151 million people shopped either in stores and/or online over Thanksgiving weekend, according to the National Retail Federation.
"Sesame Street" has launched the new Everyday Heroes Club initiative to continue its mission of helping kids grow smarter, stronger and kinder.
Discovery Consumer Products has teamed with Horizon Group USA for a new line of crafts and children’s activity kits under the Discovery Kids brand.
Turner Licensing has teamed with camouflage designer and licensor RealTree to develop a new line of gifting and specialty products.
Pretty Ugly has partnered with Looney Labs to create a co-branded version of the Loonacy card game featuring the Uglydoll brand.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
Playboy Enterprises and Burton have unveiled the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by tattoo artist Chris Nunez.
The Joester Loria Group, exclusive licensing agency for PepsiCo North America, has added Jokari/U.S. to the growing portfolio of Pepsi and Mountain Dew licensees.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
FremantleMedia North America has tapped EVine Live to launch a new food-based TV series featuring seafood and other items inspired by the reality series “Deadliest Catch.”
Rocklove has released new jewelry lines based on two popular video games–Bethesda Game Studio's "Skyrim" and BioWare's "Dragon Age."
FAM Brands is teaming up with Sakar International to develop fitness trackers and other electronic accessories under the Bally Total Fitness brand.
Generation Hustle has launched an exclusive on-demand fashion collection featuring imagery from the summer film Dawn of the Planet of the Apes.
Entertainer Rihanna has been named as a global ambassador and women’s creative director for Puma.
Endemol North America has teamed with Vavi Sport & Social to launch the “WipeoutRun” event, a game show-inspired obstacle course, in the U.S. and Canada.
Swarovski has joined forces with the technology company Misfit to develop a new line of health and fitness wearables that will debut at CES this week.
HBO's "Game of Thrones" will become the first-ever TV series to be screened in Imax theaters when two episodes from the fourth season are released for one week.
USPA Properties has unveiled plans for the 125th anniversary of the U.S. Polo Association, the national governing body for the sport.
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