Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
The National Geographic Society has selected Mottahedeh to create porcelain dinnerware and gifts for its National Geographic Home brand in North America.
Psycho Bunny has tapped A Squared Entertainment to extend its men's apparel brand into new categories, new demographics and new territories.
Kate Spade New York and Jack Spade are making their first foray into childrenswear with a new limited edition line of apparel and accessories at GapKids.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
Banana brand Chiquita has teamed up with Origin Food Group to create a line of fruit and yogurt smoothies now available at Walmart in the U.S.
StoryToys and The Eric Carle Studio have released of “My Very Hungry Caterpillar,” the first fully interactive 3D app based on the Eric Carle character.
Entertainment One Licensing’s Peppa Pig is stepping onto the printed page with a new magazine from Redan Publishing, as well as a trio of other new licensees.
LIMA will host its next Executive Networking Breakfast in Los Angeles on Nov. 6 at the United Talent Agency headquarters.
Samsung Telecommunications America and the NBA have announced a multi-year marketing and technology partnership.
Sequential Brands Group has acquired the collectible and gift giving brand Franklin Mint.
The Toy Industry Association will induct five new members into the Toy Industry Hall of Fame next February.
Jack Daniel’s Sinatra Select special edition whiskey is now available at retail locations in select cities throughout the U.S.
Fam Brands’ Marika division has signed two new deals for women’s hosiery and footwear.
Brand USA is teaming up with the National Football League to promote tourism to the United States.
Celebrity designer and TV personality Monica Pedersen has inked a new deal with Abbyson Living to create a new branded furniture collection.
English luxury brand Wedgwood has signed an agreement with Revman International to bring Wedgwood bed and bath products in the Americas.
Sesame Workshop has signed on as an official affiliate of Team USA and the U.S. Olympic Committee for the Sochi Olympics.
Guru Studio has signed a series of home entertainment and music deals for its Emmy-nominated preschool show “Justin Time.”
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