Brand Licensing Europe hosted its biggest show ever this October, marked by increases in both the number of exhibitors and attendees.
Toy manufacturer Playmobil will expand its NHL product line as part of the company’s continued partnership with the National Hockey League.
Random House Children’s Books has appointed Rachel Bader as its new licensing director.
McDonald’s has partnered with HarperCollins Children’s Books to launch Happy Meal Books focused on Valentine’s Day-themed storylines.
HSN is partnering with Tory Johnson to bring exclusive deals and new brands to HSN every month with the premiere of “Tory Johnson: Deal Hunter.”
Panini America has signed former University of Memphis quarterback and top NFL draft pick Paxton Lynch to an autograph and trading card agreement for the 2016 season.
The National Retail Federation is predicting that consumers who celebrate Valentine’s Day will spent slightly more than they did in previous years.
Victory Hill Exhibitions, a global production and distribution company, has appointed Daniel Pearce and Michael Mattox to open its “The Transformers Experience” and “Avengers S.T.A.T.I.O.N.” in Las Vegas, Nev.
Paper Punk has teamed with Hasbro's My Little Pony to release six new Paper Punk kits featuring characters from the franchise.
Kidoz has teamed with the KD Group, makers of the Kurio line of children's electronics, to provide users with a safe and more advanced content discovery experience through the Kidoz app store.
Dick’s Sporting Goods and UberRush have partnered to bring displaced football fans in Chicago and New York City official championship t-shirts after the Super Bowl.
British lifestyle brand Laura Ashley has partnered with rug manufacturer Creative Home Ideas to launch a line of decorative rugs and mats.
Jelly Jam Entertainment has partnered with Kids Preferred for the new Moodsters line of toys and books designed to teach young children about feelings.
Crayola has teamed with Bloomingdale’s for the new I Am Color campaign that includes fashion collaborations, window displays and in-store events.
Dr. Seuss Enterprises is launching a search for children ages 5 to 18 who excel in the areas of STEAM in celebration of the 25th anniversary of Oh, the Places You'll Go!.
The professional wrestling organization WWE has promoted three executives within its consumer products group.
WildWorks has appointed Commonwealth Toy & Novelty as the master toy licensee for its web-based game and kids' social network, Animal Jam.
Guru Studio has appointed Rachel Marcus as development executive, responsible for developing content and sourcing new IP.
Action sports entertainment company Nitro Circus has tapped veteran consumer products executive Peter Maule to develop its global licensing and retail business.
Kellogg’s has partnered with R Squared Sales and Logistics to expand its presence in the kitchen with a new line of tabletop and décor.
Imangi Studios' game app "Temple Run" is racing into kids’ meals at Sonic Drive-In restaurants across the U.S. this spring.
©2016 ADVANSTAR COMMUNICATIONS INC. All rights reserved.