Brand Licensing Europe 2014 expects to top last year’s record-breaking attendance with even more features and new brands on the floor.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
Bandai America has released a new toy line for the upcoming animated musical film Legends of Oz: Dorothy’s Return.
Belk has unveiled an exclusive new home collection from fashion designer Cynthia Rowley that includes bedding, décor and tabletop items.
Warner Bros. Consumer Products (on behalf of DC Entertainment) and Zak Designs have partnered to create a full line mealtime products.
Rubie’s Costume Company has introduced costumes inspired by Sony Pictures Entertainment’s The Amazing Spider-Man 2.
Nickelodeon and C-Preme have launched a new Raskullz accessories line featuring Teenage Mutant Ninja Turtles-inspired 3D designs.
Peanuts Worldwide has partnered with social game developer Beeline Interactive for the "Snoopy's Sugar Drop" app.
The Canadian Toy Association and the U.S.-based Toy Industry Association have entered into a new affiliation agreement.
Lifestyle brand Old Guys Rule has teamed up with Tervis for a line of insulated drinkware.
Cupcake Digital and American Greetings Properties are heading into the summer season with the brand-new “Strawberry Shortcake Summer Fun” app.
Walmart Stores has promoted Shelley Broader to executive vice president, president and chief executive officer of Walmart EMEA.
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