Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
The National Geographic Society has selected Mottahedeh to create porcelain dinnerware and gifts for its National Geographic Home brand in North America.
Psycho Bunny has tapped A Squared Entertainment to extend its men's apparel brand into new categories, new demographics and new territories.
Kate Spade New York and Jack Spade are making their first foray into childrenswear with a new limited edition line of apparel and accessories at GapKids.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
Banana brand Chiquita has teamed up with Origin Food Group to create a line of fruit and yogurt smoothies now available at Walmart in the U.S.
StoryToys and The Eric Carle Studio have released of “My Very Hungry Caterpillar,” the first fully interactive 3D app based on the Eric Carle character.
Entertainment One Licensing’s Peppa Pig is stepping onto the printed page with a new magazine from Redan Publishing, as well as a trio of other new licensees.
LIMA will host its next Executive Networking Breakfast in Los Angeles on Nov. 6 at the United Talent Agency headquarters.
With the fourth season of “Downton Abbey” set to begin airing in the U.S. Sunday, Knockout Licensing has added two new licensees for the period drama.
Kleenex brand has partnered with fashion designer Isaac Mizrahi to create four new designs to the Kleenex Expressions line of products.
Viz Media is giving Xbox users across North America a new way to personalize their avatars with costumes featuring the ninja manga brand Naruto Shippuden.
Discovery Communications has teamed up with Gramercy Products to create a line of products based on Animal Planet’s “Puppy Bowl.”
Power tool and home brand Black + Decker has debuted a new logo and brand identity to modernize its more than 100-year-old image.
In anticipation of the Feb. 7 theatrical release of The LEGO Movie, Toys ‘R’ Us stores across the U.S. are hosting a series of special events and feature shops.
150-year-old ammunition and firearms brand Winchester is now available for licensing via the online brand licensing network iQ License.
Cartoon Network and The LEGO Group are readying for the U.S. debut of their new multi-platform property Mixels.
Home accessories designer Jonathan Adler has partnered with party supply company PartyLite for a line of candles, fragrances and home décor.
Sprout will premiere the new live-action series “Zerby Derby” March 1, featuring a group of remote-controlled cars that live and play in a life-sized forest.
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