This weekend NASCAR fans will be decked out in co-branded gear for the SpongeBob SquarePants 400 NASCAR Sprint Cup Series race.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Lifestyle brand Old Guys Rule has teamed up with Tervis for a line of insulated drinkware.
Tervis has tapped into its inner ninja with a new line of Teenage Mutant Ninja Turtles insulated drinkware.
Warner Bros. Consumer Products is continuing its partnership with Tervis, this time for a line of insulated drinkware featuring The Wizard of Oz.
Sequential Brands Group has added five new licensees for its Caribbean Joe lifestyle brand and renewed three existing partnerships.
The Smithsonian has announced a series of new deals that will add to its growing collection of licensees.
Insulated drinkware manufacturer Tervis has joined the roster of licensees for the lifestyle brand Peace Frogs.
Drinkware manufacturer Tervis has announced plans for a new line of insulated cups featuring a curated selection of images from the Smithsonian.
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