Universal Brand Development has revealed a host of fan events and activations at U.K. retailers to support the new film The Fate of the Furious, in theaters now.
Nickelodeon has partnered with Toys “R” Us Europe to bring a series of Teenage Mutant Ninja Turtles-themed products, activations and digital experiences to Europe.
Bulldog Licensing has added two new U.K. publishing partners for Moose Toys' girls' collectible brand Shopkins.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
Platinum Films has teamed up with Vue Entertainment to premiere the new season of “Matt Hatter Chronicles" at 81 Vue movie theaters across the U.K. this month.
Toys “R” Us has a new brand campaign in partnership with The Escape Pod and “Action Movie Kid” creator Daniel Hashimoto called “C’mon, Let’s Play.”
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