Warner Bros.’ Looney Tunes brand is harnessing its ‘take action’ message to extend its licensed and direct-to-retail food and beverage program around the globe.
Electronic Arts has teamed up with 10 National Red Cross Societies from around the world to feature the aide organization in “SimCity.”
Brand Licensing Europe has announced the finalists for this year's License This! competition for new creative contests.
DHX Media, Walker Productions and Kindle Entertainment are creating a new TV series based on the Hank Zipzer books series.
Dove Trading has launched the latest in its line of Hello Kitty mobile phones, created in partnership with Sanrio.
Zodiak Kids has appointed Henrietta Garnett as senior licensing manager.
Playboy Enterprises will exhibit for the first time at this year’s Brand Licensing Europe as the brand celebrates its 60th anniversary.
Bulldog Licensing has inked three new deals in the U.K. for the mobile gaming franchise Plants vs. Zombies.
Zodiak Kids has signed a series of new partners for the Mister Maker brand in the U.K.
German channel KIKA has picked up Animaccord Animation Studios’ “Masha and the Bear.”
The first two episodes of the new animated series “Filly Funtasia,” based on Dracco's toy brand, will be presented at MIPJunior.
The Pokémon Company International has tapped Sun City for Pokémon-branded apparel in Europe.
Icon Promotion, part of the Simba Dickie Group, has signed the first deal for Popcorn the Bear in Russia.
Friderico Gatti is joining Russian licensing agency Megalicense International as its new chief executive officer.
Santoro has added to the roster for its art brand Gorjuss with the continuation of its apparel partnership with Benetton.
Viacom International Media Networks is expanding its coverage across CEE and has signed a slew of new international broadcast deals.
Technicolor and Mercury Filmworks are bringing its newest animated preschool series “Chamelia” to this year’s MIPJunior.
ITV Studios and Pukeko Pictures have revealed the voice cast for “Thunderbirds Are Go!,” a remake of the classic series.
Big Tent Entertainment has added four new partners in the U.K., Benelux and France for its character Domo.
The University of Oxford will showcase its latest line of furniture in the Retail Lounge at Brand Licensing Europe this week.
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