Licensed apparel specialist Poeticgem has signed on to create a line of licensed apparel featuring the Smiley brand.
Smiley has added four new licensees in the U.S. for childrenswear.
Smiley has made two new executive appointments–David Fox as head of design and Salvatore Zingrillo as global brand director of fashion.
Smiley will open its first-ever pop-up shop this week in the Causeway Bay shopping district, Hong Kong.
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