Warner Music U.K. and The Smiley Company have joined forces to incorporate Smiley in several marketing activities to support Ed Sheeran’s new album “Divide.”
Smiley has partnered with Chinese retailer Metersbonwe to launch a new apparel collection inspired by the emoticon brand.
The Smiley Company will celebrate long-term partner and French retailer Colette’s 20th anniversary with two co-branded items that will join the retailer’s “20 Products for 20 Years” campaign.
The Smiley Company has teamed up with Palm Angels, a skate-inspired apparel and accessories brand, to debut a new capsule collection in celebration of the brand’s 20th anniversary.
Smiley has teamed up with supermarket and hypermarket chain Auchan to mark the 20th anniversary since it created the world’s first digital smileys.
Smiley and Best Seller Group have joined forces to debut a new apparel range exclusively in Best Seller’s Only stores throughout China.
Smiley and global footwear brand Palladium have joined forces to create a festival footwear collection in honor of both brands’ anniversary this year.
The Smiley Company has tapped licensee Camfoni to create a new collection of kids’ apparel inspired by the classic Smiley brand.
The International Licensing Industry Merchandisers’ Association has unveiled the winners for its LIMA Asian Licensing Awards.
Smiley has revealed a host of new product launches, as well as two new licensees, to continue to expand its presence globally.
Smiley and SmileyWorld’s licensees were out in full force at this year’s Maison & Objet in Paris, Sept. 2-6.
Smiley and superclub Sankeys Ibiza joined forces to launch a number of events-based promotions this summer.
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