Next week Smiley will make its first appearance at the Munich Licensing Market to showcase its growth in Germany, Austria and Switzerland.
Smiley is continuing to expand its presence in the back-to-school market with the addition of 12 licensees in key territories across Europe.
Smiley has teamed with Pantone Universe to create a range of vibrant beachwear for men and women.
Smiley has unveiled plans for its latest brand extension–an animated kids' TV series called "Smiley Kids."
The Smiley national flag designs have inspired a Moschino spring/summer capsule collection, and will be featured at major sporting events throughout the year.
McDonald's is making fans happy in France and Monaco with a new advertising campaign featuring the Smiley brand that will also be used in a capsule at Colette.
Smiley is continuing its expansion into the fast-moving consumer goods market with the launch of a new range of cookies from licensee Hellema.
A host of new Smiley offerings will debut this month from new and ongoing licensees of the brand.
Smiley has appointed Lori Heiss as brand director for toys, back-to-school, publishing, digital and FMCG.
Licensed apparel specialist Poeticgem has signed on to create a line of licensed apparel featuring the Smiley brand.
©2016 ADVANSTAR COMMUNICATIONS INC. All rights reserved.