Smiley and global footwear brand Palladium have joined forces to create a festival footwear collection in honor of both brands’ anniversary this year.
The Smiley Company has tapped licensee Camfoni to create a new collection of kids’ apparel inspired by the classic Smiley brand.
The International Licensing Industry Merchandisers’ Association has unveiled the winners for its LIMA Asian Licensing Awards.
Smiley has revealed a host of new product launches, as well as two new licensees, to continue to expand its presence globally.
Smiley has partnered with Laulhère to develop a range of branded berets ahead of its 45th anniversary next year.
SmileyWorld has tapped Scholastic to publish two English titles in the U.K. and Europe.
Journée Monégasque de Nez Rouges and the Smiley Company have joined forces to feature the Smiley brand during the 12th annual Monaco Red Nose Day.
The Smiley Company and retailer Zara have extended their partnership to include a winter collection of handbags and apparel separates.
The Smiley Company has teamed with outerwear brand Moncler to develop an exclusive winter capsule collection featuring the classic Smiley brand.
The Smiley Company has appointed Dream Theatre to represent the Smiley brand in India.
Smiley is celebrating its licensing partners by recognizing 10 licensees at its annual Smiley Awards.
Smiley and SmileyWorld’s licensees were out in full force at this year’s Maison & Objet in Paris, Sept. 2-6.
Smiley and superclub Sankeys Ibiza joined forces to launch a number of events-based promotions this summer.
Smiley has partnered with Camilla Elphick, a British shoe designer, to create an exclusive line of high-end women’s footwear.
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