The Smiley national flag designs have inspired a Moschino spring/summer capsule collection, and will be featured at major sporting events throughout the year.
McDonald's is making fans happy in France and Monaco with a new advertising campaign featuring the Smiley brand that will also be used in a capsule at Colette.
Smiley is continuing its expansion into the fast-moving consumer goods market with the launch of a new range of cookies from licensee Hellema.
A host of new Smiley offerings will debut this month from new and ongoing licensees of the brand.
Smiley has appointed Lori Heiss as brand director for toys, back-to-school, publishing, digital and FMCG.
Licensed apparel specialist Poeticgem has signed on to create a line of licensed apparel featuring the Smiley brand.
Smiley has added four new licensees in the U.S. for childrenswear.
Smiley has made two new executive appointments–David Fox as head of design and Salvatore Zingrillo as global brand director of fashion.
Smiley will open its first-ever pop-up shop this week in the Causeway Bay shopping district, Hong Kong.
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