The Smiley Company has tapped Walton Brown to serve as its exclusive licensing agent for the Greater China region.
SmileyWorld has tapped the Crocs footwear brand to debut an exclusive range of Smiley-inspired Jibbitz charms.
Smiley and licensee Daydreamer LA have joined forces to launch a new collection of apparel at the U.S. department store Bloomingdales.
Warner Music U.K. and The Smiley Company have joined forces to incorporate Smiley in several marketing activities to support Ed Sheeran’s new album “Divide.”
Smiley has partnered with Chinese retailer Metersbonwe to launch a new apparel collection inspired by the emoticon brand.
The Smiley Company will celebrate long-term partner and French retailer Colette’s 20th anniversary with two co-branded items that will join the retailer’s “20 Products for 20 Years” campaign.
The Smiley Company has teamed up with Palm Angels, a skate-inspired apparel and accessories brand, to debut a new capsule collection in celebration of the brand’s 20th anniversary.
Smiley has teamed up with supermarket and hypermarket chain Auchan to mark the 20th anniversary since it created the world’s first digital smileys.
Smiley and Best Seller Group have joined forces to debut a new apparel range exclusively in Best Seller’s Only stores throughout China.
Smiley and global footwear brand Palladium have joined forces to create a festival footwear collection in honor of both brands’ anniversary this year.
The Smiley Company has teamed with outerwear brand Moncler to develop an exclusive winter capsule collection featuring the classic Smiley brand.
The Smiley Company and retailer Zara have extended their partnership to include a winter collection of handbags and apparel separates.
Journée Monégasque de Nez Rouges and the Smiley Company have joined forces to feature the Smiley brand during the 12th annual Monaco Red Nose Day.
SmileyWorld has tapped Scholastic to publish two English titles in the U.K. and Europe.
Smiley has partnered with Laulhère to develop a range of branded berets ahead of its 45th anniversary next year.
Smiley has revealed a host of new product launches, as well as two new licensees, to continue to expand its presence globally.
The International Licensing Industry Merchandisers’ Association has unveiled the winners for its LIMA Asian Licensing Awards.
The Smiley Company has tapped licensee Camfoni to create a new collection of kids’ apparel inspired by the classic Smiley brand.
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