Smiley has partnered with Camilla Elphick, a British shoe designer, to create an exclusive line of high-end women’s footwear.
Smiley and superclub Sankeys Ibiza joined forces to launch a number of events-based promotions this summer.
Smiley and SmileyWorld’s licensees were out in full force at this year’s Maison & Objet in Paris, Sept. 2-6.
Smiley is celebrating its licensing partners by recognizing 10 licensees at its annual Smiley Awards.
Next week Smiley will make its first appearance at the Munich Licensing Market to showcase its growth in Germany, Austria and Switzerland.
Smiley is continuing to expand its presence in the back-to-school market with the addition of 12 licensees in key territories across Europe.
Smiley has teamed with Pantone Universe to create a range of vibrant beachwear for men and women.
Smiley has unveiled plans for its latest brand extension–an animated kids' TV series called "Smiley Kids."
The Smiley national flag designs have inspired a Moschino spring/summer capsule collection, and will be featured at major sporting events throughout the year.
McDonald's is making fans happy in France and Monaco with a new advertising campaign featuring the Smiley brand that will also be used in a capsule at Colette.
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