Brand Central, Krispy Kreme Doughnuts’ master agent, has tapped Metrostar to manage the brand’s licensing activities throughout the U.K.
Rocket Licensing has tapped a host of new U.K. licensees for merchandise inspired by Dr. Seuss’ How the Grinch Stole Christmas.
Mattel has partnered with 13 new licensees throughout the world for a slate of products inspired by the animated preschool series, “Bob the Builder.”
The Roald Dahl Literary Estate has unveiled a new, robust licensing program in anticipation of Disney’s The BFG, in theaters July 22 in the U.K.
Bulldog Licensing has brokered a deal with BCI that will see the apparel firm extend its highly successful clothing line of U.K. popular character Monkey.
BCI will develop a new apparel line for the BBC cartoon series “Roobarb and Custard,” which is celebrating its 40th anniversary.
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