Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
Zodiak Kids has sold Marathon Media's production “Lolirock” to territories across Europe, Latin America, Asia and the Middle East, and licensing deals in France.
Warner Bros. Consumer Products EMEA recognized its top licensees last night at the second annual Golden Bunny Awards.
Aardman has signed a number of new deals for its global brand Shaun the Sheep across a host of core categories.
HIT Entertainment, a subsidiary of Mattel, has appointed Lappset to design and build branded activity attractions for its top brands.
Platinum Films has signed a deal with Cartoon Network to air “Matt Hatter Chronicles” in the Middle East, Africa and Southern Europe.
ZDF Enterprises has made a number of new sales for its preschool series “Q Pootle 5.”
Even in a non-movie year, business is flourishing for Warner Bros. Consumer Products EMEA, and the company has a huge amount of new content in the pipeline.
As part of its corporate global branding strategy launched last year, DreamWorks Animation is
overhauling its agency model to further penetrate local markets throughout the EMEA.
Nickelodeon has launched a SpongeBob-branded fresh fruit line at supermarket retailer Checkers in South Africa.
East West Licensing has been appointed as the regional licensing agent for NBCUniversal in the Middle East and North Africa.
Zodiak Kids has appointed MBC3 (part of MBC Group) to represent its preschool series “Tickety Toc” in the Middle East and North Africa.
Rubie's Masquerade Co. has been appointed as the official EMEA dress-up licensee for Warner Bros. Consumer Products’ and Sanrio’s DC Comics x Hello Kitty collaboration.
4K Media has launched website for the Yu-Gi-Oh! animated series and trading card game worldwide outside of Asia.
Perry Ellis International has inked a deal with Flyers Group for Original Penguin brand boys’ and girls’ apparel in Europe, the Middle East and Africa.
Warner Bros. Consumer Products EMEA is pairing with Puma for a range of co-branded gear featuring Tom and Jerry and Superman.
Big Tent Entertainment has added three more licensees to the roster of partners for its Domo/Ghostbusters mash-up.
Splash Entertainment has finalized international sales for its 3D feature film Dive Olly Dive and the Pirate Treasure.
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