European sports organizations are expanding their brands to new territories across the globe, allowing for more opportunitties to reach consumers and take on new licensees.
Little League Baseball and Softball has partnered with TeamMarketing, a division of WaxWorks, to develop an array of merchandise under the Little League brand.
Arsenal Football Club has named Fermata Partners as its North American licensing agency.
Brit Gordon has joined the consumer products agency and division of CAA Sports, Fermata Partners.
Fermata Partners has been appointed as the exclusive trademark licensing representative for the PGA Tour across a range of categories.
The University of Wisconsin-Madison has tapped Fermata Partners, a division of CAA Sports, as its licensing agent in a new eight-year deal that will commence July 1.
European sports brands such as FIFA, the Tour de France and Manchester United are taking a focused yet wide reaching approach to licensing strategies.
The University of Notre Dame has tapped Fermata Partners, a division of CAA Sports, to manage its trademark licensing program.
Fermata Partners will be soccer team Manchester City’s licensing agency for North America.
U.S.-based licensing agency Fermata Partners has added five new football clubs to the growing roster of international soccer teams it represents in North America.
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