European sports brands such as FIFA, the Tour de France and Manchester United are taking a focused yet wide reaching approach to licensing strategies.
The University of Notre Dame has tapped Fermata Partners, a division of CAA Sports, to manage its trademark licensing program.
Fermata Partners will be soccer team Manchester City’s licensing agency for North America.
U.S.-based licensing agency Fermata Partners has added five new football clubs to the growing roster of international soccer teams it represents in North America.
British soccer team Liverpool FC has appointed Fermata Partners to expand its brand in North America.
Licensing agency Fermata Partners has signed on to represent the Premier League football club Tottenham Hotspur in North America.
The University of Oregon has appointed Georgia-based firm Fermata Partners to expand its licensing program. UO currently boasts more than 400 licensees.
The University of Georgia has tapped Fermata Partners as its worldwide licensing agency, in a new five-year deal.
Fermata Partners, the exclusive licensing agency for Little League Baseball and Softball, has signed three new licensees and renewed another for the kids' brand.
Fermata Partners has launched Fermata College, a new division to represent college and university trademark licensing programs.
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