Disney Consumer Products and Interactive Media has launched the 2016 Marvel Super Hero Spectacular campaign, a promotional effort that includes merchandise, promotions and activations.
Marvel has tapped Her Universe to create a new sportswear fashion collection to celebrate the 75th anniversary of Captain America.
CandyRific has expanded in the Marvel Universe with the two new Avengers CandyRific fans–Captain America and Iron Man.
The Walt Disney Company gave a sneak peek of upcoming activities for the Marvel brand this week at Brand Licensing Europe.
Rubie’s Costume Company is planning a raft of new costumes, accessories, wigs and masks inspired by Marvel’s Avengers: Age of Ultron, which hits theaters May 1.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
Iron Man, Captain America and Thor were among the superheroes digitally assembled to escort the "Disney Infinity 2.0: Marvel Super Heroes" video game into the U.K. Monday.
Spreadshirt has teamed with Marvel Entertainment to offer print-on-demand, customizable merchandise for its characters in the U.K.
Her Universe is collaborating with Marvel Entertainment and Disney Consumer Products to create a collection of superhero apparel for the brands’ female fan base.
It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
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