Marvel Entertainment and Disney Consumer Products are looking to continue the retail dominance of The Avengers franchise with new merchandising programs.
Diamond Select Toys is readying for the release of Thor: The Dark World Nov. 8 with a series of new toys for the brand.
True Drinks has extended its licensing agreement with Marvel to characters including The Avengers on its products.
Walt Disney Studios unveiled new details about its upcoming animation and live-action slate last weekend at the D23 fan Expo.
San Diego Comic-Con, which was held July 18-21, is a pop culture convention that serves as a testing ground for properties and a strong market for product exclusives.
Funky Monkey Snacks has joined forces with Marvel for a new line of kid-friendly freeze-dried fruit snacks featuring Marvel Super Heroes.
©2013 ADVANSTAR COMMUNICATIONS INC. All rights reserved.