Warner Bros.’ Looney Tunes brand is harnessing its ‘take action’ message to extend its licensed and direct-to-retail food and beverage program around the globe.
PBS Kids and Whole Foods Market have partnered to offer families tools to support healthy eating.
TF1 has picked up Saban Brands’ “Julius Jr.” and TF1 Licences will serve as the brand’s licensing agent in the region.
Sony Computer Entertainment Europe has signed a multi-property licensing agreement with the apparel brand Insert Coin.
The National Basketball Association has teamed up with Netshoes to launch the first official NBA online store in Mexico.
Iconix India has signed a new licensing agreement with Future Lifestyle Fashions for the Umbro brand.
Following its acquisition of the majority stake in Wombles , Dramatico Entertainment is planning a multi-platform brand re-launch.
Toys ‘R’ Us has added an exclusive range of do-it-yourself accessories designed by actress Victoria Justice to its Totally Me! brand.
ITV Studios Global Entertainment has tapped Smith & Brooks to produce a range of Matt Hatter-branded outerwear in the U.K.
BBC Worldwide and Legacy Games are bringing 18th century writer Jane Austen into the 21st century with a new PC game.
The Husqvarna Group has appointed Golden Goose as the U.K. licensing agent for its Flymo gardening brand.
Disney/Pixar’s Monster University toys are already coming in as the fifth largest toy license in the U.K. after the film's July 12 release.
Professional skateboarding's Street League has inked a new deal to launch retail stores and branded products.
Studio 100 has promoted Evy Van Nederkassel to the role of licensing and sales manager, CEE, Nordics and Israel.
The University of Oxford has partnered with Science4you for co-branded science kits in Europe.
Build-A-Bear Workshop and Hasbro have expanded their My Little Pony offering following April’s successful collaboration.
Saban Brands has sold the latest installment of the Power Rangers franchise to the U.K’s Channel 5.
SEGA Europe has tapped London Cakes for Sonic the Hedgehog-themed party cakes.
Major League Baseball will exhibit at Brand Licensing Europe for the first time ever this year.
Hasbro has released a new toy line to accompany the debut of the new animated series “B-Daman Crossfire.”
Brand Licensing Europe, the continent’s most influential licensing event, is gearing up for the largest show yet.
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