Warner Bros.’ Looney Tunes brand is harnessing its ‘take action’ message to extend its licensed and direct-to-retail food and beverage program around the globe.
King Features Syndicate and Chupa Chups are planning a Betty Boop x Chupa Chups crossover brand.
Mercis, which owns the Miffy property among others, has appointed CPLG Italy to represent its brands for licensing.
FremantleMedia Kids & Family Entertainment has added two new licensees and two publishing partners for “Strange Hill High.”
BRB Internacional and Maya Studio announced a partnership to create an animated series based on the characters of the Calaveritas brand.
Warner Bros. Consumer Products EMEA revealed the first full-character creative artwork for its Hello Kitty x DC Comics Super Heroes cross-over.
BBC Worldwide and Merlin Entertainment have joined forces to create CBeebies Land at the U.K. theme park Alton Towers.
Performance Brands has been appointed to represent the racing car manufacturer McLaren, best known for its Formula 1 cars.
U.K. animal charity Battersea Dogs & Cats home has launched a new line of pet toys in partnership with Rupert’s Pet Shop.
Youth lifestyle brand Extreme has inked a long-term licensing deal with Elite Beverages to bring its soft drinks to the Middle East.
Elite Sports Propertieshas teamed up with Aardman Animations for a joint licensing program featuring Shaun the Sheep and he 2015 Rugby World Cup.
Marvel Entertainment is bringing The Avengers brand into the food and oral health categories in a series of new partnerships.
Following its debut appearance at Brand Licensing Europe last month, Outfit7 has signed a series of deals for Talking Tom and Talking Friends.
Disney Store U.K.’s annual Share in the Magic charity campaign launched Wednesday with an event at the London’s Oxford Street location.
Nurture Rights has appointed Paul Lamond Games as the U.K. licensee for Dinosaur Roar! puzzles and games.
Toys ‘R’ Us has appointed Wolfgang Link as president of Toys ‘R’ Us Europe and Jacobo Caller as managing director of Toys ‘R’ Us Iberia.
Brand Central has been appointed to represent the “Willy Wonka of New York,” pastry master Dominique Ansel.
Vincent Chalvon-Demersay is stepping down as chief executive officer of Marathon Media, citing personal reasons.
BBC America will celebrate the 50th anniversary of Doctor Who with the first-ever live simulcast pre-show from the YouTube Space Los Angeles.
Brand USA is teaming up with the National Football League to promote tourism to the United States.
USA Curling has signed on the dotted line for ranges of credit and prepaid debit cards, in two deals negotiated by RJM Licensing.
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