Warner Bros.’ Looney Tunes brand is harnessing its ‘take action’ message to extend its licensed and direct-to-retail food and beverage program around the globe.
V&S Entertainment has inked a new confectionary deal for its preschool series “Everything’s Rosie” in Italy with partner Nestle.
Warner Bros. Consumer Products is continuing its partnership with Tervis, this time for a line of insulated drinkware featuring The Wizard of Oz.
Procter & Gamble has tapped healthcare manufacturer Kaz for a new line of humidifiers under its Vicks brand.
Crumbs Bake Shop has introduced a new cupcake collection inspired by Girl Scout cookies at its shops across the U.S.
American Greetings Properties’ Care Bears are continuing their march across the globe with several new deals in Europe, Latin America and Asia.
National Geographic and PetSmart have partnered to create a line of new pet products that will launch in spring 2014.
NBCUniversal Television Consumer Products has appointed Big Tent Entertainment to develop "The Biggest Loser" into a lifestyle brand.
Brand agency Beanstalk has signed two new deals to expand the reach of the Nesquik chocolate milk brand.
Unilever U.K. is adding to the portfolio for the U.K.’s No. 1 kids’ bathing brand, Matey, in a new partnership with H&A for bath accessories.
Sequential Brands Group has added five new licensees for its Caribbean Joe lifestyle brand and renewed three existing partnerships.
Mexican distributor and retailer Explo World will create a range of Fizzy Moon accessories and stationery for the Mexican market.
Atlantyca Entertainment has sold the Russian animated series “The Fixies” to Minimax in Pan-Eastern Europe, ERR in Estonia and D-Smart in Turkey.
Lawless Entertainment has appointed Nurcihan Kesim Literary Agency to represent its preschool property Suzy's Zoo in Turkey.
The U.S. Postal Service has teamed up with apparel company Wahconah Group for apparel and accessories inspired by its motto: Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds.
Wild Pumpkin Licensing has signed on to represent Bubble Gum Interactive’s online kids’ world “Space Heroes Universe!.”
Walmart has teamed with Warner Bros. to give its customers the chance to see an advance screening of Man of Steel.
Marvel’s Iron Man 3 opened to record-breaking numbers in the U.K. alongside a range of licensing activity.
Total spending this Mother’s Day is expected to reach $20.7 billion.
The Joy Tashjian Marketing Group has been named as the exclusive U.S. licensing agency for the character property Tired Ted.
Evolution has been appointed as the global licensing agent for Metro Trains Melbourne’s Dumb Ways to Die property.
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