Warner Bros.’ Looney Tunes brand is harnessing its ‘take action’ message to extend its licensed and direct-to-retail food and beverage program around the globe.
m4e has tapped Brand New Leisure to create a new 4D entertainment park concept featuring the girls’ show “Mia and me.”
Rocket Licensing is getting ready for the 45th anniversary of The Very Hungry Caterpillar in 2014 with a roster of new licensees.
America Greeting Properties has renewed several agreements for Strawberry Shortcake in Latin America.
Sesame Workshop has signed a new deal with Joker for costumes and masks featuring “Sesame Street” in Italy.
Nottingham Forest has appointed Planeta Junior to manage the licensing program for its boys’ series “Sendokai Champions.”
Nestle is sending out a fleet of food trucks featuring its Stouffer’s brand to cities across America this fall.
Studio Licensing has signed more than 35 new deals for MGA Entertainment’s brands since first taking on the toy company in January.
Warner Bros. Consumer Products has signed a new deal with the Parisian design outfit ElevenParis for statement t-shirts.
Studio 100 is supporting the broadcast of its series “Maya the Bee” in Turkey with a roster of local licensing partners.
Lawless Entertainment has partnered with Out of Print for a range of apparel and accessories featuring The Little Prince.
Jarden Corporation has announced plans to acquire Yankee Candle Investments for $1.75 billion in cash.
American Greetings Properties is continuing to build the Care Bears brand in Australia in a new deal for stationery and housewares.
The LEGO Group has released a social brand hub and three new apps for the third generation Mindstorms.
Big Tent Entertainment has signed two new long-term deals that will bring its Domo character to electronics cases and puzzles.
Lawless Entertainment has been appointed as the worldwide licensing representative for the reality TV series, “American Trucker.”
Hallmark is the latest licensee to jump on the Marvel’s Guardians of The Galaxy bandwagon with plans for stationery.
Exim Mexico appointed Sergio Ribeiro as its new commercial director.
Reynolds Consumer Products has teamed up with Church & Dwight for Arm & Hammer x Hefty trash bags.
Aadarsh has been tapped to represent the Swedish TV series “Heroes of the City” in India for merchandising and publishing.
WWE has teamed up with American Greetings for a range of social expressions products that will launch in June 2014.
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