Warner Bros.’ Looney Tunes brand is harnessing its ‘take action’ message to extend its licensed and direct-to-retail food and beverage program around the globe.
The annual gaming convention Electronic Entertainment Expo opened its doors in Los Angeles, Calif., Tuesday.
Bazooka Candy Brands has teamed up with Major League Baseball for Yankees-branded Ring Pops.
Turner Broadcasting’s LazyTown brand has renewed a number of licensing partnerships in Australia.
Live Nation Merchandise has appointed the new licensing agency Global Pursuit in Taiwan, Hong Kong and China.
Target has launched a new line of organic food called Simply Balanced under its Bullseye brand.
Poetic Gem is planning a new range of nightwear based on DC Thomson's comics The Dandy and The Beano.
AriZona Beverages has released a new line of soda featuring basketball legend Shaquille O'Neal.
Americans will spend a little bit more on dad this year, with the average person planning to shell out $119.84.
Mind Candy has extended its partnership with Yoplait for new Moshi Monsters-branded yogurt items in the U.K.
Pedigree Books is adding a new augmented reality feature to its Gaming and New Media 2014 annuals.
SEGA Europe has partnered with TVMania for a new range of Sonic the Hedgehog apparel and accessories in the G/A/S territories.
ZeptoLab U.K. and ITV Studios Global Entertainment have appointed a series of new agents for “Cut the Rope.”
Dimensional Branding Group has appointed two new sub-agents for the app property Temple Run in China and Australia.
Volkswagon of America and Fender Musical Instruments have teamed up for a special Beetle designed for music lovers.
Activision Publishing launched its first-ever partnership with McDonald’s Friday, with Skylanders Giants Happy Meals.
Moxie & Co has appointed Boom Licensing to expand the licensing program for designer Lotta Jansdotter into the U.K.
UK-based licensee Character World has secured a series of international deals with retailers in Europe.
VIMN Asia is partners with Thai broadcaster MCOT and content provider appleTool to re-launch the MTV Thailand brand.
Early Bird Licensing has signed on to represent the soccer brand Paris Saint Germain in the Nordic market.
Feld Entertainment is planning a new live show featuring characters from two of Disney Junior’s top shows.
©2013 ADVANSTAR COMMUNICATIONS INC. All rights reserved.