SmileyWorld has paired with the French snack brand Brossard for a retail promotion.
Smiley has made two new executive appointments–David Fox as head of design and Salvatore Zingrillo as global brand director of fashion.
SmileyWorld has signed three new apparel partners for its smiley face image.
The Smiley Company has signed a new deal with Bic that will see disposable Bic lighters adorned with different Smiley face images and slogans.
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