As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
DreamWorks Animation has named retail veteran Paul Kurzawa to the newly created position of head of retail development.
Platinum Films has appointed the Simba Dickie Group master toy licensee for “Matt Hatter Chronicles.”
Build-A-Bear Workshop and Hasbro have expanded their My Little Pony offering following April’s successful collaboration.
Univision Communications has cooked up a new deal with Gibson Overseas and HSN for Ingrid Hoffmann kitchenware.
TV host and author Wendy Williams has launched a wig line in collaboration with Specialty Commerce Direct.
DreamWorks Animation has named Marjorie Cohn as its first-ever head of television as the studio expands its TV efforts.
Lifetime Brands has signed an exclusive agreement with Housewares America for home products featuring Debbie Meyer.
Zodiak Kids has teamed up with Paul Dennicci for the first-ever range of Mister Maker apparel.
SyFy has tapped the licensing agency Earthbound to create a program for its sci-fi sensation, Sharknado.
Nestlé USA and Fox have launched a nationwide sweepstakes to promote The Simpsons-themed Butterfinger bar.
Cartoon Network has teamed up to launch a new branded railway experience in Taiwan.
Warner Bros. Consumer Products has expanded the role of Preston Kevin Lewis to include the India market.
As Sony Pictures Television’s “Breaking Bad” begins its final season, the studio has launched an online store for the show.
Hasbro has released a new toy line to accompany the debut of the new animated series “B-Daman Crossfire.”
Bubble Gum Interactive has released a second webisode based on its virtual kids’ world, Space Heroes Universe.
kaboom! Entertainment will release two new DVD gift sets for “Octonauts” and “My Big Big Friend” at Walmart in Canada.
Jivo Technology Ireland has launched a new line of rugged electronics accessories under the Bear Grylls brand.
Mr. Potato Head has traveled through space and time to take on the persona of Doctor Who’s Eleventh Doctor.
Many of American’s favorite TV shows are also successful licensed brands, included the No. 1 show “The Big Bang Theory.”
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