An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Steve Madden has launched a new line of footwear and handbags from Kendall and Kylie Jenner, the younger sisters of the Kardashian clan.
Entertainment One Licensing continues to expand the Peppa Pig brand in the U.S. with the launch of birthday-themed content and products.
Zumba Fitness is teaming up with Viacom to promote its lifestyle brand in Poland via the TV series “Miłość na Bogata” (“Rich Love”).
CBeebies has appointed the licensing agency Brands with Influence to represent its new series “Swashbuckle” in the U.K.
ITV Studios Global Entertainment has added new licensing partnerships for Platinum Films’ boys’ property Matt Hatter Chronicles.
Peppa Pig, The Amazing World of Gumball and Room on the Broom were among the winner at the tenth British Animation Awards.
Talent agency N.S. Bienstock has been appointed as the licensing agent for Veria Living, a media brand devoted to health and wellness.
Motor oil brand Mobil 1 has partnered with NASCAR driver Tony Stewart to bring back the classic car film Smokey and The Bandit.
C3 Entertainment has tapped Strapworks for various strapped products featuring the The Three Stooges, Arrow Classics and Grizzly Adams brands.
Shine America has tapped Brand Central as the exclusive licensing agency for its series “MasterChef.”
HGTV and HSN have launched a new multi-year partnership that will see HGTV become the face of HSN’s outdoor living category.
Warner Bros. Consumer Products officially launched its Batman Classic Television Series licensing program.
Moonscoop has concluded a new broadcast deal for “Chloe’s Closet” to air on Channel 5’s Milkshake! in the U.K. this spring.
The Joy Tashjian Marketing Group has launched the licensing program for the new A+E series, “Bates Motel.”
Children’s TV producer Vodka has teamed up with Famosa for a line of soft toys featuring its Jelly Jam brand in Mexico.
Mattel and FremantleMedia Kids & Family Entertainment have greenlit a second season of their action-comedy series “Max Steel.”
Netflix and Hasbro have expanded their existing agreement to make two more of Hasbro’s shows–“Littlest Pet Shop” and “Kaijudo: Rise of the Duel Masters”–available to Netflix members in the U.S.
Viacom International Media Networks has announced a raft of new sales for its series in France.
CBS continued its series of live events based on the Next Top Model franchise with Sweden’s Next Top Model Live last weekend.
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