It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
SmileyWorld, OuiDo! Productions and international brand manager PGS are teaming up to launch an original, animated TV series for kids 4- to 7-years-old featuring the Smiley brand.
For the first time, Activision Publishing will bring its Skylanders brand to Comic-Con International, taking place this week in San Diego, Calif.
“Tree Fu Tom” will take to the U.K. stage in 2015, in a deal between Fremantle Media Kids & Family Entertainment and Premier Stage Productions.
Tin Man Brewing Company and the Federation of Beer are working together to launch the Star Trek-inspired Klingon Warnog Ale in the U.S.
Warner Bros. Consumer Products and Warner Bros. Animation have tapped Bif Bang Pow! to develop products for the upcoming animated comedy series "Mike Tyson Mysteries."
Hoho Rights has appointed Active Merchandising to represent its preschool property Cloudbabies in Germany, Austria and Switzerland.
Disney Consumer Products and Kohl’s will launch a new tween lifestyle brand, D-Signed, offering mix-and-match apparel inspired by the fashions on Disney Channel shows.
Dentsu Entertainment USA is planning to unveil its new anime brand, Little Battlers eXperience, at San Diego Comic-Con this week.
Genius Brands International has appointed industry veteran Stone Newman as president of global consumer products.
Fans of the Star Trek franchise can now pre-order the new Star Trek Original Phaser universal remote control from Firebox.
Nickelodeon and Viacom Consumer Products has teamed up with Calypso for an MTV Classic watch line.
CreaCon Group is continuing to build the licensing program for its series “City of Friends” with a new toy partner.
DreamWorks Animation has named retail veteran Paul Kurzawa to the newly created position of head of retail development.
Disney Junior has begun production on the new animated space series “Miles From Tomorrowland.”
Saban Brand’s programming block on The CW, Vortexx, will launch a new lineup Saturday with three new shows.
Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
d-Rights and Nelvana Enterprises have tapped Rising Star Games for the first-ever Beyblade game or Nintendo 3DS.
Toys ‘R’ Us has added an exclusive range of do-it-yourself accessories designed by actress Victoria Justice to its Totally Me! brand.
Endemol U.K. has made two senior management promotions.
Henson Independent Properties has broadened its relationship with Sixteen South Television to include CP rights for “Driftwood Bay.”
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