Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Bendon has selected supermodel and TV host Heidi Klum to replace Elle Macpherson as the creative director and face of its flagship Intimates brand.
Spanish pastry company Panrico has teamed up with Nottingham Forest's “Sendokai Champions” to launch a promotional campaign for Bollycao, Panrico’s chocolate brand.
Warner Bros. laid out an aggressive content strategy aimed at increasing profits while “doubling down on outstanding content” at a Time Warner investors meeting Wednesday.
For the fourth year in a row, Nickelodeon has partnered with The National Breast Cancer Foundation in Australia for a SpongeBob SquarePants promotion.
River of Goods is planning a lighting collection inspired by the hit TV series "Downton Abbey," in a deal brokered by Knockout Licensing.
Cartoon Network Enterprises, Steve Jackson Games and USAopoly have launched Munchkin Adventure Time card game.
Saban Brands’ animated TV series “Digimon: Fusion will air on Yep! on ProSieben MAXX in Germany this November.
Endemol U.K. is making its first move into app publishing with two new apps based on the game shows “Pointless” and “Deal or No Deal.”
DQ Entertainment has signed a slew of new licensing deals for its kids’ properties including “Jungle Book” and “Peter Pan.”
Studio 100 and Namco Bandai Games are pairing for a new video game based on Studio 100’s Maya the Bee property.
Viacom International Media Networks and Twitter have inked to feature the beauty brand Essence in a Twitter Amplify campaign.
Imira Entertainment has launched a library of five new apps based on its animated series, “Sandra, The Fairytale Detective.”
Endemol North America has appointed Will Keenan as president of its new digital video venture Endemol Beyond USA.
Planeta Junior Italia has signed a new deal with Grabo to create balloons featuring the new 3D version of the TV series “Maya the Bee.”
Space Enterprises preschool series “The Hive” has been picked up by a number of new broadcasters.
CafePress has launched the official online store for Cartoon Network’s animated series “Annoying Orange.”
Sesame Workshop has signed on as an official affiliate of Team USA and the U.S. Olympic Committee for the Sochi Olympics.
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