It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
MTV and Aloft Hotels have launched an Asia Pacific edition of the talent show competition “Project Aloft Star.”
Imira Entertainment has taken worldwide distribution rights (excluding Austria and China) for the live-action series "Austrian Tom Turbo" (188 x 26).
Turner Broadcasting System will add Cartoon Network to Southwest Airlines' inflight entertainment portal, which streams free live television programming to passengers compliments of Dish.
Viacom has licensed some of its Nickelodeon shows to third-party stations across Europe this summer.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
SmileyWorld, OuiDo! Productions and international brand manager PGS are teaming up to launch an original, animated TV series for kids 4- to 7-years-old featuring the Smiley brand.
For the first time, Activision Publishing will bring its Skylanders brand to Comic-Con International, taking place this week in San Diego, Calif.
“Tree Fu Tom” will take to the U.K. stage in 2015, in a deal between Fremantle Media Kids & Family Entertainment and Premier Stage Productions.
Tin Man Brewing Company and the Federation of Beer are working together to launch the Star Trek-inspired Klingon Warnog Ale in the U.S.
Warner Bros. Consumer Products and Warner Bros. Animation have tapped Bif Bang Pow! to develop products for the upcoming animated comedy series "Mike Tyson Mysteries."
Rainbow has announced plans for a second season of “Mia and me" and new icensing agents for the brand.
Jeffrey Katzenberg, CEO of DreamWorks, has been named MIPCOM 2013’s Personality of the Year.
NVCP has signed the biggest-ever publishing deal in Russia for Teenage Mutant Ninja Turtles.
Cartoon Network’s The Adventure Time Encyclopedia has debuted on The New York Times best-sellers list.
A2 Entertainment has appointed V.I.P. Entertainment & Merchandising to represent its series “Stan Lee’s Mighty 7.”
Saban Brands’ Power Rangers are in full force for the back-to-school season with plans for a mall tour in the U.K.
Wicked Cool will debut its new line of The Wiggles toys exclusively at Toys ‘R’ Us in the U.S. later this month.
As ABC’s “Dancing With the Stars” enters its 17th season, Stila Cosmetics has launched a line of makeup inspired by the show.
41 Entertainment and its Iberian agent, BRB Internacional, have added new licensees for Pac-Man and the Ghostly Adventures.
Australia’s SLR Productions has greenlit the animated series “Captain Flinn and The Pirate Dinosaurs.”
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