It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
SmileyWorld, OuiDo! Productions and international brand manager PGS are teaming up to launch an original, animated TV series for kids 4- to 7-years-old featuring the Smiley brand.
For the first time, Activision Publishing will bring its Skylanders brand to Comic-Con International, taking place this week in San Diego, Calif.
“Tree Fu Tom” will take to the U.K. stage in 2015, in a deal between Fremantle Media Kids & Family Entertainment and Premier Stage Productions.
Tin Man Brewing Company and the Federation of Beer are working together to launch the Star Trek-inspired Klingon Warnog Ale in the U.S.
Warner Bros. Consumer Products and Warner Bros. Animation have tapped Bif Bang Pow! to develop products for the upcoming animated comedy series "Mike Tyson Mysteries."
Hoho Rights has appointed Active Merchandising to represent its preschool property Cloudbabies in Germany, Austria and Switzerland.
Disney Consumer Products and Kohl’s will launch a new tween lifestyle brand, D-Signed, offering mix-and-match apparel inspired by the fashions on Disney Channel shows.
Dentsu Entertainment USA is planning to unveil its new anime brand, Little Battlers eXperience, at San Diego Comic-Con this week.
Genius Brands International has appointed industry veteran Stone Newman as president of global consumer products.
Cartoon Network has teamed up to launch a new branded railway experience in Taiwan.
Nestlé USA and Fox have launched a nationwide sweepstakes to promote The Simpsons-themed Butterfinger bar.
Warner Bros. Consumer Products has expanded the role of Preston Kevin Lewis to include the India market.
As Sony Pictures Television’s “Breaking Bad” begins its final season, the studio has launched an online store for the show.
Hasbro has released a new toy line to accompany the debut of the new animated series “B-Daman Crossfire.”
Bubble Gum Interactive has released a second webisode based on its virtual kids’ world, Space Heroes Universe.
kaboom! Entertainment will release two new DVD gift sets for “Octonauts” and “My Big Big Friend” at Walmart in Canada.
Jivo Technology Ireland has launched a new line of rugged electronics accessories under the Bear Grylls brand.
Mr. Potato Head has traveled through space and time to take on the persona of Doctor Who’s Eleventh Doctor.
Many of American’s favorite TV shows are also successful licensed brands, included the No. 1 show “The Big Bang Theory.”
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