It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Advanstar Licensing, organizers of Licensing Expo, announced today that AwesomenessTV will exhibit at Licensing Expo 2015 for the first time.
The finalists for the Best Licensed Property categories have been announced for The Licensing Awards 2014, to be held on September 16 in London.
Entertainment One Licensing will continue its partnership with Character Options, following the renewal of its license as master toy partner for Peppa Pig.
BBC Worldwide is taking a page from the mega events strategy that highlighted the 50th Anniversary of Doctor Who with promotions to launch the eighth season.
Independent television company, MarVista Entertainment, will distribute two Hallmark Channel original movies, “ When Sparks Fly” and “The Nine Lives of Christmas” this year.
Hollister and “Pretty Little Liars” star Lucy Hale will release a limited-edition capsule collection on August 8.
NFL Players Inc. and Panini America has signed an exclusive agreement that will make Panini the sole manufacturer of NFLPA-licensed trading cards and stickers.
Children’s animated series “Finley the Fire Engine” will have its U.S. premiere on iTunes.
Vancouver-based Big Bad Boo Studios struck a deal with Kingston-based TV Jamaica to air the children’s television series “1001 Nights.”
Splash Entertainment has carried out a number of key licensing, merchandising and DVD deals for its hit international animated series "Chloe’s Closet."
Build-A-Bear Workshop and Hasbro have expanded their My Little Pony offering following April’s successful collaboration.
The Joy Tashjian Marketing Group has finalized three new deals for NBC’s catalog of classic properties.
Anchor Bay Entertainment is planning the debut DVD for Zodiak Rights’ Nick Jr. series “Tickety Toc."
Nickelodeon is celebrating its 10th annual Worldwide Day of Play with a live event in Brooklyn's Prospect Park.
Univision Communications have teamed up with Soccer.com for clothing inspired by the Latino character El Chapulin Colorado.
Australia’s Healthy Kids Association has teamed up with LazyTown to promote healthy lifestyles during Fruit&Veg Month.
Dracco Spain has signed on to develop a range of candies and chocolates for Nottingham Forest’s “Sendokai Champions.”
Broadcasters around the globe are signing on for the latest installment of Saban Brands’ “Power Rangers Megaforce.”
Zodiak Kids has appointed three new licensing agents in Scandinavia, Korea and South America for “Totally Spies!.”
Brooke Burke-Charvet has partnered with fashion mogul Daniel Guez to launch the active apparel brand Caelum.
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