It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Splash Entertainment has carried out a number of key licensing, merchandising and DVD deals for its hit international animated series "Chloe’s Closet."
CBS Consumer Products and Poppy, the Young Readers imprint of Little, Brown Books, will release the full-length novel based on The CW's “Reign” series.
TV Tokyo has announced a licensing agreement, giving Chinese game platform Shenzhen iDreamSky Technology permission to create mobile games for China and other Asian territories.
The 45th anniversary season of “Sesame Street” will premiere September 15 on PBS Kids.
Showtime, CBS Home Entertainment and Paramount Home Media Distribution will release a DVD set for the “Penny Dreadful” series on October 7.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
The producers of “Thunderbirds are Go” have released an exclusive image from the production of the brand-new series “Tracy Island.”
SEGA announces the release dates for its upcoming Sonic Boom video game series.
Paramount Pictures and Nickelodeon’s Teenage Mutant Ninja Turtles Mobile Game is now available for iOS, Android and Amazon devices.
Carte Blanche Group has signed a global licensing deal with Ashleigh Butler and Roar Global to develop the Pudsey the Dog brand.
Nestlé USA and Fox have launched a nationwide sweepstakes to promote The Simpsons-themed Butterfinger bar.
Warner Bros. Consumer Products has expanded the role of Preston Kevin Lewis to include the India market.
As Sony Pictures Television’s “Breaking Bad” begins its final season, the studio has launched an online store for the show.
Hasbro has released a new toy line to accompany the debut of the new animated series “B-Daman Crossfire.”
Bubble Gum Interactive has released a second webisode based on its virtual kids’ world, Space Heroes Universe.
kaboom! Entertainment will release two new DVD gift sets for “Octonauts” and “My Big Big Friend” at Walmart in Canada.
Jivo Technology Ireland has launched a new line of rugged electronics accessories under the Bear Grylls brand.
Mr. Potato Head has traveled through space and time to take on the persona of Doctor Who’s Eleventh Doctor.
Many of American’s favorite TV shows are also successful licensed brands, included the No. 1 show “The Big Bang Theory.”
Endemol Worldwide Distribution has sold its series “Bananas in Pyjamas” to the online kids’ viewing platform Kidobi.
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