With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Sony and Rocket Licensing have teamed with Poeticgem to develop nightwear, underwear and loungewear inspired by “Breaking Bad.”
Nickelodeon is launching a new primetime programming block today on Nicktoons devoted to sports.
Coolabi has recently appointed two new licensing agents for its Poppy Cat brand–Firefly Brand Management in the U.S. and El Ocho in Spain.
The Kardashian sisters are entering a whole new arena–hair care–in a new partnership with Farouk Systems.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
ITV Studios Global Entertainment and its master toy partner Vivid have appointed Headstart International as the local toy distributor in Australia for “Thunderbirds Are Go.”
Mattel is re-launching its line of BeForever historical American Girls dolls with a little help from the Lifetime fashion competition series "Project Runway."
StoryToys has released 3D pop-up activity app based on the Poppy Cat franchise and developed in collaboration with Coolabi and The Kindly Ones Productions.
BBC Worldwide is partnering with Microsoft Studios and Mojang to bring Doctor Who to "Minecraft: Xbox 360 Edition."
BBC Worldwide is taking a page from the mega events strategy that highlighted the 50th Anniversary of Doctor Who with promotions to launch the eighth season.
Aadarsh signed with Chinese children’s book publisher Hebei Children’s Publishing House to produce a line of books and products in China for Purple Turtle.
Nutri Ventures has appointed d-rights to represent its healthy eating brand in Pan Asia.
Genius Brands International has introduced the new streaming music service "Baby Genius JukeBox" on the brand's website.
BBC Kids and Knowledge Network in Canada have picked up Nerd Corps Entertainment’s first original series, “Kate & Mim-Mim."
The Cartoon Network waterpark being built in Thailand reached a construction milestone Monday.
Nickelodeon has teamed up with musicianPharrell Williams to release a capsule collection inspired by SpongeBob SquarePants.
German channel KIKA has picked up Animaccord Animation Studios’ “Masha and the Bear.”
Nickelodeon and Spain’s Parque de Atracciones de Madrid are planning to open the first Nickelodeon-branded attraction in Spain.
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