Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Bendon has selected supermodel and TV host Heidi Klum to replace Elle Macpherson as the creative director and face of its flagship Intimates brand.
Spanish pastry company Panrico has teamed up with Nottingham Forest's “Sendokai Champions” to launch a promotional campaign for Bollycao, Panrico’s chocolate brand.
Warner Bros. laid out an aggressive content strategy aimed at increasing profits while “doubling down on outstanding content” at a Time Warner investors meeting Wednesday.
For the fourth year in a row, Nickelodeon has partnered with The National Breast Cancer Foundation in Australia for a SpongeBob SquarePants promotion.
River of Goods is planning a lighting collection inspired by the hit TV series "Downton Abbey," in a deal brokered by Knockout Licensing.
Cartoon Network Enterprises, Steve Jackson Games and USAopoly have launched Munchkin Adventure Time card game.
Saban Brands’ animated TV series “Digimon: Fusion will air on Yep! on ProSieben MAXX in Germany this November.
Sina and NBA China have expanded their existing partnership to provide fans in China with unprecedented access to NBA content.
41 Entertainment and Lisle International, have unveiled plans for the debut of “Pac-Man and the Ghostly Adventures in the U.K.
Nerd Corps Entertainment has partnered with Ciwen Media Group to bring the Slugterra brand to China.
ABC Studios and Firefly Brand Management are looking to bring the drama "Scandal" to life beyond the TV screen.
Nickelodeon U.K. has picked up Rainbow’s girls’ series “Mia and me” for broadcast in the U.K. and Ireland.
41 Entertainment has signed a range of new broadcast deals with Disney in Europe and the U.S. for “Pac-Man and the Ghostly Adventures.”
Space Enterprises has appointed Kaynak Licensing Co. as the licensing agent for “The Hive” in Turkey and Middle East.
The Portuguese version of Rainbow’s Winx Club magazine is celebrating its 100th issue this month with Winx cruise giveaway.
Fox International’s BabyTV channel has launched its first dedicated collection of children’s apparel in a DTR deal with Latin American retailer La Polar.
Comune di Milano, Rai Fiction and Team Entertainment are planning an exhibition featuring Calimero in Milan, Italy, beginning this Friday.
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