With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Sony and Rocket Licensing have teamed with Poeticgem to develop nightwear, underwear and loungewear inspired by “Breaking Bad.”
Nickelodeon is launching a new primetime programming block today on Nicktoons devoted to sports.
Coolabi has recently appointed two new licensing agents for its Poppy Cat brand–Firefly Brand Management in the U.S. and El Ocho in Spain.
The Kardashian sisters are entering a whole new arena–hair care–in a new partnership with Farouk Systems.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
ITV Studios Global Entertainment and its master toy partner Vivid have appointed Headstart International as the local toy distributor in Australia for “Thunderbirds Are Go.”
Mattel is re-launching its line of BeForever historical American Girls dolls with a little help from the Lifetime fashion competition series "Project Runway."
StoryToys has released 3D pop-up activity app based on the Poppy Cat franchise and developed in collaboration with Coolabi and The Kindly Ones Productions.
BBC Worldwide is partnering with Microsoft Studios and Mojang to bring Doctor Who to "Minecraft: Xbox 360 Edition."
As ABC’s “Dancing With the Stars” enters its 17th season, Stila Cosmetics has launched a line of makeup inspired by the show.
41 Entertainment and its Iberian agent, BRB Internacional, have added new licensees for Pac-Man and the Ghostly Adventures.
EOne has signed an to handle international distribution for all original scripted series from AMC and Sundance Channel.
Ludorum has launched a new website for its preschool series “Chuggington.”
Nerd Corps Entertainment has had a flurry of licensing activity in Central and South America for Slugterra.
Babies ‘R’ Us is celebrating the 1st anniversary of Heidi Klum’s Truly Scrumptious collection of baby and kids’ apparel.
WWE and the Susan G. Komen charity are expanding their joint Rise Above Cancer campaign throughout October.
FremantleMedia’s Kids & Family Entertainment division will offer two new titles at MIPJunior in Cannes, France this year.
Discovery Communications has teamed up with HNJ Jewelry to create a line of jewelry inspired by the series “Here Comes Honey Boo Boo.”
Mantic Games got the $50,000 it need to create a new Mars Attacks! tabletop game after just 15 minutes on Kickstarter.
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