It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
SmileyWorld, OuiDo! Productions and international brand manager PGS are teaming up to launch an original, animated TV series for kids 4- to 7-years-old featuring the Smiley brand.
For the first time, Activision Publishing will bring its Skylanders brand to Comic-Con International, taking place this week in San Diego, Calif.
“Tree Fu Tom” will take to the U.K. stage in 2015, in a deal between Fremantle Media Kids & Family Entertainment and Premier Stage Productions.
Tin Man Brewing Company and the Federation of Beer are working together to launch the Star Trek-inspired Klingon Warnog Ale in the U.S.
Warner Bros. Consumer Products and Warner Bros. Animation have tapped Bif Bang Pow! to develop products for the upcoming animated comedy series "Mike Tyson Mysteries."
Hoho Rights has appointed Active Merchandising to represent its preschool property Cloudbabies in Germany, Austria and Switzerland.
Disney Consumer Products and Kohl’s will launch a new tween lifestyle brand, D-Signed, offering mix-and-match apparel inspired by the fashions on Disney Channel shows.
Dentsu Entertainment USA is planning to unveil its new anime brand, Little Battlers eXperience, at San Diego Comic-Con this week.
Genius Brands International has appointed industry veteran Stone Newman as president of global consumer products.
Fans of the Star Trek franchise can now pre-order the new Star Trek Original Phaser universal remote control from Firebox.
Imira Entertainment has acquired the distribution rights for several features and series from Acció.
Nottingham Forest’s “Sendokai Champions” will air on the Portuguese TV channel Canal Panda.
Build-A-Bear Workshop and Hasbro have expanded their My Little Pony offering following April’s successful collaboration.
The Joy Tashjian Marketing Group has finalized three new deals for NBC’s catalog of classic properties.
Anchor Bay Entertainment is planning the debut DVD for Zodiak Rights’ Nick Jr. series “Tickety Toc."
San Diego Comic-Con, which was held July 18-21, is a pop culture convention that serves as a testing ground for properties and a strong market for product exclusives.
Chronicle Books has released a new cookbook based on the HBO series “Treme” written by the show's story editor.
ITV Studios Global Entertainment has tapped Smith & Brooks to produce a range of Matt Hatter-branded outerwear in the U.K.
ITV has partnered with University Games for a range based on Platinum Films’ boys’ property, Matt Hatter Chronicles.
Lawless Entertainment has been appointed as the worldwide licensing representative for the reality TV series, “American Trucker.”
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