It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
MTV and Aloft Hotels have launched an Asia Pacific edition of the talent show competition “Project Aloft Star.”
Imira Entertainment has taken worldwide distribution rights (excluding Austria and China) for the live-action series "Austrian Tom Turbo" (188 x 26).
Turner Broadcasting System will add Cartoon Network to Southwest Airlines' inflight entertainment portal, which streams free live television programming to passengers compliments of Dish.
Viacom has licensed some of its Nickelodeon shows to third-party stations across Europe this summer.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
SmileyWorld, OuiDo! Productions and international brand manager PGS are teaming up to launch an original, animated TV series for kids 4- to 7-years-old featuring the Smiley brand.
For the first time, Activision Publishing will bring its Skylanders brand to Comic-Con International, taking place this week in San Diego, Calif.
“Tree Fu Tom” will take to the U.K. stage in 2015, in a deal between Fremantle Media Kids & Family Entertainment and Premier Stage Productions.
Tin Man Brewing Company and the Federation of Beer are working together to launch the Star Trek-inspired Klingon Warnog Ale in the U.S.
Warner Bros. Consumer Products and Warner Bros. Animation have tapped Bif Bang Pow! to develop products for the upcoming animated comedy series "Mike Tyson Mysteries."
FremantleMedia Kids & Family Entertainment is springing into action in a new awareness campaign for preschool property Tree Fu Tom.
ZDF Enterprises has secured a number of new international sales for preschool series “Q Pootle 5.”
Sony has signed a new multi-year deal with gaming company IGT to develop its Wheel of Fortune slot machines for mobile and online.
Guru Studio has announced new broadcast partnerships with Cartoonito in Italy and Netflix in Latin America for “Justin Time.”
HBO Global Licensing and VIP Partnerships have created a six-week online auction to allow fans to buy memorabilia from the series “Rome.”
Sesame Workshop has appointed Stephen B. Sobhani to the newly created position of vice president, international.
Clan TV in Spain has picked up Saban Brands’ animated series “Digimon Fusion.”
McDonald’s will feature Pokémon XY in Happy Meals across the U.S. next month.
Bulldog Licensing has made two new additions to the burgeoning licensing program for the CBBC fantasy drama “Wolfblood.”
Canadian animation studio Mercury Filmworks is opening a new production studio in Europe with former Teletoon content chief Alan Gregg at the helm.
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