Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Bendon has selected supermodel and TV host Heidi Klum to replace Elle Macpherson as the creative director and face of its flagship Intimates brand.
Spanish pastry company Panrico has teamed up with Nottingham Forest's “Sendokai Champions” to launch a promotional campaign for Bollycao, Panrico’s chocolate brand.
Warner Bros. laid out an aggressive content strategy aimed at increasing profits while “doubling down on outstanding content” at a Time Warner investors meeting Wednesday.
For the fourth year in a row, Nickelodeon has partnered with The National Breast Cancer Foundation in Australia for a SpongeBob SquarePants promotion.
River of Goods is planning a lighting collection inspired by the hit TV series "Downton Abbey," in a deal brokered by Knockout Licensing.
Cartoon Network Enterprises, Steve Jackson Games and USAopoly have launched Munchkin Adventure Time card game.
Saban Brands’ animated TV series “Digimon: Fusion will air on Yep! on ProSieben MAXX in Germany this November.
Mercis and Telescreen (part of the m4e group of companies) have sold the TV series “Miffy’s Adventures Big and Small” to ABC4Kids and Dutch public broadcaster KRO.
Studio 100 has signed a deal to air its content in the Middle East for a period of three years via Mondo TV and extended its existing partnership with distribution company Comarex.
Cartoon Network is bringing its second-screen mobile app, “CN Watch and Play,” to several markets across Asia Pacific.
Family-owned French winery Grands Vins de Bordeaux has released a new line of vino inspired by the ITV period drama “Downton Abbey.”
41 Entertainment has appointed Glam as its new licensing and merchandising agent for Germany and other German speaking territories for the “Pac-Man and the Ghostly Adventures” TV series.
The Joester Loria Group has added two new partners to the licensing program for the Disney Jr. preschool series, “The Hive.”
Feld Motor Sports and Fox Sports have signed a five-year agreement to broadcast Feld’s motor sports stadium and arena events.
Actress and mother-to-be Jennifer Love Hewitt is working on two babies at the moment–her first child and a new apparel collection.
The MetLife Foundation has committed $20 million over the next five years to Sesame Workshop to teach people about finances worldwide.
Tsumanga Studios is planning a second game app for Rainbow Studios’ girls’ brand Winx Club.
Redan Publishing and Entertainment One are extending their publishing partnership with plans for the first digital Peppa Pig magazine.
Studio 100 and mixtvision Digital have launched the official Maya the Bee game app worldwide in 10 different languages.
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