As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
WWE has signed two news deals that will expand the professional wrestling brand’s presence.
The NBA and Taco Bell have teamed up for their second boxed meal promotion.
The International Basketball Federation has appointed CPLG to build a licensing program for the 2014 FIBA Basketball World Cup.
WWE has signed three new partners in India, to better serve the region’s expanding WWE fan base.
WWE has extended its home video distribution agreement with Gaiam Vivendi Entertainment.
Early Bird Licensing has signed on to represent the soccer brand Paris Saint Germain in the Nordic market.
adidas International Marketing has teamed up with Coty to expand its range of personal care products for men.
WWE has teamed up with The Bridge Direct for its first-ever range of construction toys.
FIFA has extended its video game licensing agreement with EA Sports until 2022.
The WWE’s Consumer Products Group has secured two new deals for the professional wrestling brand.
The Topps Company has released a digital trading card game featuring Barclays Premier League football players.
Elite Sports Propertieshas teamed up with Aardman Animations for a joint licensing program featuring Shaun the Sheep and he 2015 Rugby World Cup.
The NBA and American Express have launched a new digital destination to bring some of basketball’s best players to life.
Licensing Expo has announced plans to add a 5,000-square-foot motorsports-themed feature area in 2014.
TNA Entertainment is taking "Impact Wrestling" on the road, in a new strategy that will see the show filmed live at cities across the U.S.
Rugby World Cup has given Elite Sports Properties the global master licensing rights for the 2015 tournament, which will be held in England.
The National Basketball Association has partnered with That’s My Ticket for a range of novelty items designed to display NBA tickets.
The Topps Company has made its first foray into the home décor category with a collection of more MLB art prints.
Tennis star Maria Sharapova celebrated the one-year anniversary of her brand Sugarpova with the launch of accessories.
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