As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Bazooka Candy Brands has teamed up with Major League Baseball for Yankees-branded Ring Pops.
AriZona Beverages has released a new line of soda featuring basketball legend Shaquille O'Neal.
WWE has signed two new deals that will expand the professional wrestling brand's publishing program.
The organizer of the 2016 UEFA European Football Championship is in the process of selecting a master licensee.
The National Basketball Association has teamed up with Skootz for a new branded shoe accessory.
Muhammad Ali Enterprises has teamed up with Double D, Adidas licensee for combat sports, for a line of boxing performance products.
Warner Bros. and WWE Studios have announced plans to team up for a co-produced animated film featuring the Flintstones.
WWE has signed two news deals that will expand the professional wrestling brand’s presence.
The NBA and Taco Bell have teamed up for their second boxed meal promotion.
The International Basketball Federation has appointed CPLG to build a licensing program for the 2014 FIBA Basketball World Cup.
The MLB and Konami have launched a new free-to-play, social mobile game “MLB Live Challenge.”
The WWE has signed new deals for products including men’s and boys’ accessories, toys, sleepwear and footwear.
The National Football League has tapped lifestyle brand Tommy Bahama to create an officially licensed collection of premium apparel.
Sportiqe has announced plans for a new line of t-shirts that merge the Grateful Dead and several top NBA teams.
Saban Brands' kids TV block on the CW, Vortexx, is starting a three-week "WWE Saturday Morning Slam" special this Saturday.
adidas International Marketing has teamed up with Coty to expand its range of personal care products for men.
Post Foods is extending its partnership with WWE superstar John Cena beyond the cereal box.
Konami has signed a deal to bring Argentinian Football Association teams to its “Pro Evolution Soccer” video game.
The Topps Company has released a digital trading card game featuring Barclays Premier League football players.
Elite Sports Propertieshas teamed up with Aardman Animations for a joint licensing program featuring Shaun the Sheep and he 2015 Rugby World Cup.
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