As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
KISS and the Arena Football League have announced plans to bring football back to LA with a new expansion team, the LA KISS.
IMG Licensing has been appointed by the Pro Football Retired Players Association to manage the licensing rights of its members.
The watchmaker Bulova has become the official timekeeper of the English Premier League football club Manchester United.
Mattel has launched the Hot Wheels Monster Jam Mighty Minis line, featuring micro-sized Monster Jam trucks.
Major League Baseball will exhibit at Brand Licensing Europe for the first time ever this year.
Warner Music Group has teamed up with Abel Fly Reel for a limited edition Grateful Dead fly-fishing reel.
DCD Publishing has announced a new deal with QVC for an educational dancing DVD.
Collegiate Licensing Company and NCAA Football have launched the 2nd annual College Colors Day Spirit Cup.
Macy’s and Lids Sports Group are teaming up to open sports team merchandise departments.
Muhammad Ali Enterprises has a signed new deals with partners including Benetton and Lucky Brands.
Nike has tapped the Middle East Licensing Company to represent its football clubs in the Middle East.
FIFA has appointed Pacific Licensing Studio to represent the 2014 FIFA World Cup Brazil in Asia Pacific.
AriZona Beverages has released a new line of soda featuring basketball legend Shaquille O'Neal.
Dick’s Sporting Goods will open its first Field & Stream specialty retail store Aug. 16, in Cranberry Township, Pa.
EA Sports will not publish a 2015 version of its college football video game after an ongoing dispute with the NCAA.
Dick’s Sporting Goods is now the exclusive provider of licensed merchandise for ESPN.com and other ESPN e-commerce sites.
WWE has made a trio of promotions to guide the company through a series of strategic growth initiatives.
Pacific Licensing Studio, the FIFA licensing agent in South East Asia, has appointed Dream Theatre as its sub-agent in India for the FIFA World Cup.
The Eternal Image Group has unveiled its new line of memorial products in partnership with Major League Baseball Properties.
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