As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
The National Football Association teamed up with its licensee Junk Food Clothing for a runway show at New York Fashion Week last week.
Muhammad Ali Enterprises has signed a trio of new deals for the iconic boxer.
Loudmouth has released a series of College Game Day pants in partnership with the NCAA.
England's Football Association is prepping for the World Cup by extending its agreement with Poetic Gem for apparel.
Lifestyle brand Alex and Ani is planning an exclusive line of expandable wire bangles for all 32 teams in the NFL.
The National Basketball Association has launched a new website in Canada designed to help kids and parents find places to play b-ball.
Loudmouth Golf has partnered with Molhimawk for a new line of golf bags in Australia.
The National Basketball Association has teamed up with Netshoes to launch the first official NBA online store in Mexico.
Iconix India has signed a new licensing agreement with Future Lifestyle Fashions for the Umbro brand.
Tennis star Maria Sharapova celebrated the one-year anniversary of her brand Sugarpova with the launch of accessories.
Professional skateboarding's Street League has inked a new deal to launch retail stores and branded products.
The MLB and Konami have launched a new free-to-play, social mobile game “MLB Live Challenge.”
The WWE has signed new deals for products including men’s and boys’ accessories, toys, sleepwear and footwear.
The National Football League has tapped lifestyle brand Tommy Bahama to create an officially licensed collection of premium apparel.
Licensing Expo has announced plans to add a 5,000-square-foot motorsports-themed feature area in 2014.
Sportiqe has announced plans for a new line of t-shirts that merge the Grateful Dead and several top NBA teams.
Saban Brands' kids TV block on the CW, Vortexx, is starting a three-week "WWE Saturday Morning Slam" special this Saturday.
adidas International Marketing has teamed up with Coty to expand its range of personal care products for men.
Post Foods is extending its partnership with WWE superstar John Cena beyond the cereal box.
Konami has signed a deal to bring Argentinian Football Association teams to its “Pro Evolution Soccer” video game.
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