As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Youth lifestyle brand Extreme has inked a long-term licensing deal with Elite Beverages to bring its soft drinks to the Middle East.
Elite Sports Propertieshas teamed up with Aardman Animations for a joint licensing program featuring Shaun the Sheep and he 2015 Rugby World Cup.
Fan Ink Limited has signed on to create a line of novelty products for the 2014 FIFA World Cup Brazil.
The WWE has signed new deals for products including men’s and boys’ accessories, toys, sleepwear and footwear.
PEI Licensing has tapped Bioworld Merchandising to create accessories inspired by golfing legend Ben Hogan.
The European Licensing Company has been appointed to represent Zenit St. Petersburg.
EA Sports will not publish a 2015 version of its college football video game after an ongoing dispute with the NCAA.
WWE has teamed up with American Greetings for a range of social expressions products that will launch in June 2014.
The National Football Association teamed up with its licensee Junk Food Clothing for a runway show at New York Fashion Week last week.
Muhammad Ali Enterprises has signed a trio of new deals for the iconic boxer.
Samsung Telecommunications America and the NBA have announced a multi-year marketing and technology partnership.
ShopNHL.com, the official online store of the National Hockey League, is highlighting its products this holiday season with a national campaign.
The Extreme Sports Company, owner of the Extreme lifestyle brand, has signed a trio of new deals and is planning a new branded hotel for the 2014 Winter Olympics.
Muhammad Ali Enterprises has inked two new deals for licensees for its Muhammad Ali brand.
The organizer of the 2016 UEFA European Football Championship is in the process of selecting a master licensee.
G-III Apparel Group, Major League Baseball and Iconix Brand Group are planning to revive the classic Starter satin jacket franchise.
Warner Music Group has teamed up with Abel Fly Reel for a limited edition Grateful Dead fly-fishing reel.
The National Basketball Association has renewed its partnership with Under Armour for basketball footwear.
The new startup TextPride aims to help brands and third-party messaging apps monetize mobile.
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