As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
USA Curling has teamed up with Denali Throws for a line of curling-themed blankets and other related merchandise.
Samsung Telecommunications America and the NBA have announced a multi-year marketing and technology partnership.
The professional wrestling league WWE has signed a trio of new deals for toys and novelty items in North America.
Twentieth Century Fox Consumer Products is planning a soccer-themed crossover for The Simpsons in 2014 in conjunction with the FIFA World Cup.
2013 has seen the BBC Worldwide’s biggest ever range of Doctor Who merchandise as the series celebrates its 50th anniversary.
Warner Bros. Consumer Products EMEA announced a multi-year partnership with the NBA Wednesday at Brand Licensing Europe.
The National Hockey League has made new additions to its roster of international licensees and retailers in partnership with its agent Plus Licens.
Youth lifestyle brand Extreme has inked a long-term licensing deal with Elite Beverages to bring its soft drinks to the Middle East.
Elite Sports Propertieshas teamed up with Aardman Animations for a joint licensing program featuring Shaun the Sheep and he 2015 Rugby World Cup.
Fan Ink Limited has signed on to create a line of novelty products for the 2014 FIFA World Cup Brazil.
DCD Publishing has announced a new deal with QVC for an educational dancing DVD.
Loudmouth has released a series of College Game Day pants in partnership with the NCAA.
Brand USA is teaming up with the National Football League to promote tourism to the United States.
WWE has appointed Gerrit Meier as executive vice president of international.
Discovery Communications has teamed up with FishBrain to launch the “River Monster+” sport fishing app.
The National Basketball Association has teamed up with Skootz for a new branded shoe accessory.
Macy's is celebrating the upcoming launch of its new Parisian-inspired fashion brand with a limited edition bike from Martone Cycling Company.
Major League Baseball will exhibit at Brand Licensing Europe for the first time ever this year.
Muhammad Ali Enterprises has signed a trio of new deals for the iconic boxer.
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