As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Haven Licensing has signed on to build a licensing program for the freestyle motocross group Crusty Demons in Australia and New Zealand.
The National Basketball Association, Sean John and Macy's have teamed up in a multi-year agreement that will feature themed events at Macy's stores across the U.S.
TNA Entertainment is taking "Impact Wrestling" on the road, in a new strategy that will see the show filmed live at cities across the U.S.
Take-Two Interactive Software is taking over the development of World Wrestling Entertainment video games, after the previous developer, THQ, went bankrupt.
NASCAR and Hendricks Motorsports drivers Jeff Gordon and Jimmie Johnson have teamed up with Safe-2-Go for two new branded child safety harnesses.
The National Basketball Association has teamed up with Iconix Brand Group, G-III Sports and former NY Giants football player Carl Banks to bring back the NBA Starter jacket.
Tommy Bahama and Major League Baseball Properties are kicking off the 2013 baseball season with two collector's edition shirts featuring the legendary players Willie Mays and Mickey Mantle.
Spike TV has launched a new second-screen app for Bellator MMA that lets viewers become the fourth judge in the mixed martial arts competition.
Saban Brands' kids TV block on the CW, Vortexx, is starting a three-week "WWE Saturday Morning Slam" special this Saturday.
The National Basketball Association Canada has announced two new retail partnerships for apparel and home accessories, in a series of deals brokered by Studio Licensing.
Loudmouth Golf has partnered with Molhimawk for a new line of golf bags in Australia.
Warner Bros. Consumer Products EMEA announced a multi-year partnership with the NBA Wednesday at Brand Licensing Europe.
The Union of European Football Associations has launched the tender process to select licensees for collectibles for several upcoming competitions.
New Era and Major League Baseball have announced plans for a commemorative cap in honor of the U.S. Armed Forces.
The NBA and Taco Bell have teamed up for their second boxed meal promotion.
Tommy Bahama is continuing a series of sports collaborations with Major League Baseball Properties and the Transpac Yacht Race.
Muhammad Ali Enterprises has a signed new deals with partners including Benetton and Lucky Brands.
The National Basketball Association has launched a new website in Canada designed to help kids and parents find places to play b-ball.
2013 has seen the BBC Worldwide’s biggest ever range of Doctor Who merchandise as the series celebrates its 50th anniversary.
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