As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Muhammad Ali Enterprises has inked two new deals for licensees for its Muhammad Ali brand.
Rugby World Cup has given Elite Sports Properties the global master licensing rights for the 2015 tournament, which will be held in England.
The British Olympic Association has appointed IMG Licensing to create a licensing program for its Team GB brand.
The Eternal Image Group has unveiled its new line of memorial products in partnership with Major League Baseball Properties.
Nike has tapped the Middle East Licensing Company to represent its football clubs in the Middle East.
Golf legend Jack Nicklaus has partnered with the Allen Edmonds Shoe Corporation for a new line of golf shoes and accessories.
WWE has appointed Gerrit Meier as executive vice president of international.
New Era and Major League Baseball have announced plans for a commemorative cap in honor of the U.S. Armed Forces.
Surf brand Hang Ten has tapped D6 Sports for a range of new products in the action sports and wheeled categories.
The Extreme Sports Company, owner of the Extreme lifestyle brand, has signed a trio of new deals and is planning a new branded hotel for the 2014 Winter Olympics.
Feld Motor Sports and Fox Sports have signed a five-year agreement to broadcast Feld’s motor sports stadium and arena events.
For the third consecutive year, ESPN Consumer Products and Adidas have teamed up to bring fans an ESPN Bowl Championship apparel collection.
FIFA has appointed Sun City as the apparel licensee for the 2014 FIFA World Cup Brazil in Europe (excluding the U.K.), Russia and Turkey.
SD Entertainment has secured the entertainment rights for the brand of legendary college basketball coach John Wooden and his philosophy, the Pyramid of Success.
WWE has signed three new partners in India, to better serve the region’s expanding WWE fan base.
Penn and Dasani have partnered for a limited edition tennis ball pack this summer.
WWE has appointed Michele Martell as vice president of kids’ entertainment.
The National Basketball Association has teamed up with Netshoes to launch the first official NBA online store in Mexico.
The National Hockey League has made new additions to its roster of international licensees and retailers in partnership with its agent Plus Licens.
Simon & Schuster has signed a co-publishing partnership with sports icon Derek Jeter.
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