As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
FIFA has appointed Pacific Licensing Studio to represent the 2014 FIFA World Cup Brazil in Asia Pacific.
Discovery Communications has teamed up with FishBrain to launch the “River Monster+” sport fishing app.
Kay Jewelers has added a new collection to its Charmed Memories line featuring the National Football League.
American Mint has signed a new deal with stock car driver Richard Petty for a new line of commemorative products.
The Swedish Olympic committee has tapped the retailer H&M to dress the Swedish teams for the next two Olympics.
Major League Baseball Properties has teamed up with The Cloudbreak Group and Firmenich for a fragrance featuring the New York Yankees.
Muhammad Ali Enterprises has signed two new accessory partners in Canada for the brand of the iconic boxer.
SD Entertainment has secured the entertainment rights for the brand of legendary college basketball coach John Wooden and his philosophy, the Pyramid of Success.
Muhammad Ali Enterprises has inked two new deals for licensees for its Muhammad Ali brand.
Rugby World Cup has given Elite Sports Properties the global master licensing rights for the 2015 tournament, which will be held in England.
Youth lifestyle brand Extreme has inked a long-term licensing deal with Elite Beverages to bring its soft drinks to the Middle East.
Cirrus Fitness has launched a line of branded fitness equipment featuring the colors and logos of universities across the U.S.
Surf brand Hang Ten has tapped D6 Sports for a range of new products in the action sports and wheeled categories.
WWE has extended its home video distribution agreement with Gaiam Vivendi Entertainment.
Extreme Sports Company has partnered with Vimto Soft Drinks for beverages under its Extreme lifestyle brand.
Head Sport has tapped PS Brands/Planet Sox to create sports socks under its brand.
Iconix India has signed a new licensing agreement with Future Lifestyle Fashions for the Umbro brand.
Fan Ink Limited has signed on to create a line of novelty products for the 2014 FIFA World Cup Brazil.
Feld Motor Sports and Fox Sports have signed a five-year agreement to broadcast Feld’s motor sports stadium and arena events.
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