Health club chain 24 Hour Fitness has teamed up with YouTube fitness star Cassey Ho to bring her Pop Pilates workout to its clubs across the U.S. this spring.
Popular YouTube personality, fashion designer and influencer Bethany Mota will deliver The Big Interview keynote address at Licensing Expo, June 9.
Verizon will add more than 200 hours of original content produced by DreamWorks' YouTube network AwesomenessTV to its U.S. online content service every year.
Rosanna Pansino, host of the online baking show "Nerdy Nummies," has partnered with Wilton Enterprises for a series of new YouTube tutorials.
Mattel's "Thomas & Friends" is embarking on a world tour as they leave the Island of Sodor to travel the globe in 52 new 3-minute digital shorts that will air on YouTube.
Google has officially launched the new "YouTube Kids" app, designed to offer children safe and easy access to age-appropriate videos on the Internet platform.
FremantleMedia has increased its stake in Europe's No. 1 multi-channel network Divimove, making Fremantle the majority shareholder.
Hearst Corporation has acquired a 25 percent interest in DreamWorks Animation's AwesomenessTV in a move to grow the multi-platform media company.
Entertainment One has signed on to create and distribute original content for filmed media featuring the YouTube singing group Cimorelli.
Big Tent Entertainment has joined forces with Brain Power Studio to launch the YouTube property Something Fuzzy, which features animal-themed comedic content.
Global production and distribution company DQE has launched two YouTube channels as part of its new digital media strategy.
DreamWorks Animation's YouTube network AwesomenessTV opened its first pop-up shop Saturday, featuring a range of products inspired by its digital celebrities.
Beer makers poured more than $23 million into YouTube over the past 12 months, aiming to connect with Millennial consumers.
An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Brand licensing execs should look to new forms of content engagement for the next big IP.
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