Lawless Entertainment has been appointed to represent Aurora World’s YooHoo & Friends brand in North America.
Aurora World’s YooHoo & Friends brand will serve as the exclusive sponsor of the Children's Zoo at the Chessington World of Adventures Resort in Surry.
Intelex Group has partnered with Aurora World for a range of heatable plush toys featuring YooHoo & Friends.
Aurora World has released its 2013 holiday catalog, featuring licensed holiday-themed plush.
Aurora World is expanding the YooHoo & Friends brand with a range of new partners in toys, publishing and digital.
Online kids channel Toon Goggles has teamed up with Aurora World for its first North American toy promotion featuring Aurora's YooHoo & Friends.
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