WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Underground Toys celebrated the release of a wide range of new character licensed merchandise this week at New York Toy Fair.
Wicked Cool Toys headed into New York Toy Fair this week ready to show off its first line for the kids' brand Wild Kratts.
Mattel and WWE have signed a multi-year extension of their global master toy licensing agreement through 2019.
WWE has signed a three-year licensing deal with Brush Buddies for a collection of WWE Superstar toothbrushes.
WWE is partnering with the national non-profit organization KaBOOM! to build a playground in New Orleans during WrestleMania Week.
The WWE has teamed up with DK Publishing to create a range of titles based on the professional wrestling organization’s events and Superstars.
The WWE is readying for the launch its new 24/7 streaming network, which will be available online and through the WWE app Feb. 24.
GP Flair will handle U.K. and Ireland distribution for The Bridge Direct’s brand-new range of WWE construction figures and play sets.
WWE has made a trio of promotions to guide the company through a series of strategic growth initiatives.
WWE and Kmart today have teamed up for exclusive children’s apparel line from John Cena.
WWE has signed two new deals that will expand the professional wrestling brand's publishing program.
Post Foods is extending its partnership with WWE superstar John Cena beyond the cereal box.
WWE has appointed Michele Martell as vice president of kids’ entertainment.
WWE has teamed up with American Greetings for a range of social expressions products that will launch in June 2014.
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