WWE has officially changed its corporate logo to convey a more "contemporary, bold and powerful image" while maintaining the iconic “W.”
Mask-arade has launched a new range of officially licensed WWE facemasks.
World Tech Toys has signed on to create remote-controlled helicopters featuring WWE Superstars.
Licensed graphics company Fathead has launched a new premium home décor customization service called Total Coverage.
WWE and Mattel have launched a new multi-platform kids’ property, WWE Slam City, complete with an animated series and merchandise.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Underground Toys celebrated the release of a wide range of new character licensed merchandise this week at New York Toy Fair.
Wicked Cool Toys headed into New York Toy Fair this week ready to show off its first line for the kids' brand Wild Kratts.
Mattel and WWE have signed a multi-year extension of their global master toy licensing agreement through 2019.
WWE has signed a three-year licensing deal with Brush Buddies for a collection of WWE Superstar toothbrushes.
The WWE has signed new deals for products including men’s and boys’ accessories, toys, sleepwear and footwear.
Mask-arade has unveiled a new line of WWE facemasks featuring well-known personalities of the professional wrestling league.
The professional wrestling league WWE has signed a trio of new deals for toys and novelty items in North America.
WWE Studios and Film Roman are pairing to co-produce a series of animated webisodes.
The WWE and its agent Backstage Licensing are planning a re-launch of the brand in the Italian market, targeted for 2014-2015.
WWE has made a trio of promotions to guide the company through a series of strategic growth initiatives.
GP Flair will handle U.K. and Ireland distribution for The Bridge Direct’s brand-new range of WWE construction figures and play sets.
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