WWE has launched UpUpDownDown, a YouTube channel focusing on the world of video gaming, hosted by WWE Superstar and gamer Xavier Woods.
Punchbowl has made three new additions to its line of Characters Kids Love invitations, featuring brands from Nickelodeon, WWE and Activision.
The licensing of sports brands, which represents almost $30 billion in retail sales of licensed merchandise worldwide, continues to grow, with co-branding partnerships, international activations and the entry of new sports franchises.
The WWE has partnered with Toy State to bring the professional wrestling brand to the remote-controlled vehicle category in North America.
WWE and Authentic Brands Group have launched a new joint venture that names Tapout as the official fitness partner of the professional wrestling organization.
Publisher Pedigree Books has renewed its new multi-year deal with professional wrestling organization WWE.
Rook Brand Clothing is planning a new line of co-branded men's t-shirts featuring the WWE professional wrestling brand.
WWE has signed a multi-year agreement with Topix to produce up to 10 high-end, glossy, 100-page special edition issues each year.
The professional wrestling organization WWE has promoted three executives within its consumer products group.
Publisher Pedigree is entering the education sector with a new range of titles featuring content from educational publisher Letts.
WWE and Susan G. Komen have collaborated on their third annual campaign for National Breast Cancer Awareness month.
Nickelodeon has signed on to broadcast “WWE Slam City,” WWE’s kids' animated short-form series, on the NickSports programming block on Nicktoons.
Warner Bros. Home Entertainment and WWE have signed a multi-year partnership for home video distribution of WWE programming.
WWE has partnered with two new publishing partners to develop a number of titles for the sport and its stars.
WWE has promoted Lisa Fox Lee to the newly created role of executive vice president of content.
McFarlane Toys is highlighting the new additions to its slate of pop culture products at New York Toy Fair.
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