WWE has officially changed its corporate logo to convey a more "contemporary, bold and powerful image" while maintaining the iconic “W.”
Mask-arade has launched a new range of officially licensed WWE facemasks.
World Tech Toys has signed on to create remote-controlled helicopters featuring WWE Superstars.
Licensed graphics company Fathead has launched a new premium home décor customization service called Total Coverage.
WWE and Mattel have launched a new multi-platform kids’ property, WWE Slam City, complete with an animated series and merchandise.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Underground Toys celebrated the release of a wide range of new character licensed merchandise this week at New York Toy Fair.
Wicked Cool Toys headed into New York Toy Fair this week ready to show off its first line for the kids' brand Wild Kratts.
Mattel and WWE have signed a multi-year extension of their global master toy licensing agreement through 2019.
WWE has signed a three-year licensing deal with Brush Buddies for a collection of WWE Superstar toothbrushes.
WWE is partnering with the national non-profit organization KaBOOM! to build a playground in New Orleans during WrestleMania Week.
WWE has teamed up with American Greetings for a range of social expressions products that will launch in June 2014.
WWE and the Susan G. Komen charity are expanding their joint Rise Above Cancer campaign throughout October.
WWE is seeing a lot of action outside of the ring with a new range of electronics and accessories and its first-ever collectible statues.
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