Licensed graphics company Fathead has launched a new premium home décor customization service called Total Coverage.
WWE and Mattel have launched a new multi-platform kids’ property, WWE Slam City, complete with an animated series and merchandise.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Underground Toys celebrated the release of a wide range of new character licensed merchandise this week at New York Toy Fair.
Wicked Cool Toys headed into New York Toy Fair this week ready to show off its first line for the kids' brand Wild Kratts.
Mattel and WWE have signed a multi-year extension of their global master toy licensing agreement through 2019.
WWE has signed a three-year licensing deal with Brush Buddies for a collection of WWE Superstar toothbrushes.
WWE is partnering with the national non-profit organization KaBOOM! to build a playground in New Orleans during WrestleMania Week.
The WWE has teamed up with DK Publishing to create a range of titles based on the professional wrestling organization’s events and Superstars.
The WWE is readying for the launch its new 24/7 streaming network, which will be available online and through the WWE app Feb. 24.
The professional wrestling league WWE has signed a trio of new deals for toys and novelty items in North America.
WWE has added two new licensees following the success of “WrestleMania 29,” which was the highest grossing event in WWE history.
WWE Studios and Film Roman are pairing to co-produce a series of animated webisodes.
The WWE’s Consumer Products Group has secured two new deals for the professional wrestling brand.
The WWE and its agent Backstage Licensing are planning a re-launch of the brand in the Italian market, targeted for 2014-2015.
WWE has teamed up with The Bridge Direct for its first-ever range of construction toys.
WWE has made a trio of promotions to guide the company through a series of strategic growth initiatives.
WWE has extended its home video distribution agreement with Gaiam Vivendi Entertainment.
GP Flair will handle U.K. and Ireland distribution for The Bridge Direct’s brand-new range of WWE construction figures and play sets.
WWE has signed three new partners in India, to better serve the region’s expanding WWE fan base.
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