WWE has partnered with DK Publishing to release WWE: 100 Greatest Matches.
WWE has appointed Jay Li to the role of vice president and general manager for Greater China.
WWE and Authentic Brands Group are taking the fitness and training brand Tapout to J.C. Penney with a brand-new apparel line in nearly 300 stores.
WWE has tapped manufacturer Petmate for a collection of WWE-inspired pet products.
WWE and 2K have extended their video game partnership that grants 2K the worldwide rights to develop and publish WWE video games across all major platforms and distribution channels.
WWE has signed a new deal that will continue to reinforce the global entertainment brand around the world.
Party Animal is bring WWE Superstars and Legends to its line of one-inch mini-figures, TeenyMates.
WWE has paired with Junk Food Clothing for a line of graphic t-shirts inspired by WWE Superstars and Legends from the past and present.
Chalk Line is planning a collection of its iconic Fanimation jackets featuring some of WWE’s biggest Legends.
PEZ Candy has partnered with the WWE to create a collectible gift set of the candy's brand's iconic dispensers.
The licensing of sports brands, which represents almost $30 billion in retail sales of licensed merchandise worldwide, continues to grow, with co-branding partnerships, international activations and the entry of new sports franchises.
Punchbowl has made three new additions to its line of Characters Kids Love invitations, featuring brands from Nickelodeon, WWE and Activision.
WWE has launched UpUpDownDown, a YouTube channel focusing on the world of video gaming, hosted by WWE Superstar and gamer Xavier Woods.
Bleacher Creatures is adding the WWE wrestling brand to its line of sports plush figures.
WWE is expanding its presence in the toy aisle through a new deal with Jakks Pacific.
©2016 ADVANSTAR COMMUNICATIONS INC. All rights reserved.