Sequential Brands Group has tapped Cobblers Kitchen as the footwear partner for its William Rast label, which re-launched in the U.S. last fall at retailer Lord & Taylor.
Lord & Taylor celebrated the U.S. launch of the William Rast fall 2014 collection with a performance by recording artist Jessie J last week.
Sequential Brands Group’s William Rast apparel brand will make its U.S. debut exclusively at Lord & Taylor this fall.
Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Sequential Brands Group will exhibit for the first time at this year’s Licensing Expo, which will take place June 18-20.
JCPenney is adding to its growing portfolio of leading brands this spring with the debut of Canada's Joe Fresh, alongside a series of other high profile collaborations.
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