Nickelodeon has signed a series of new licensees and multi-category expansion deals for its preschool series “Paw Patrol,” Shimmer and Shine” and “Blaze and the Monster Machines.”
Nickelodeon and Viacom Consumer Products has partnered with a raft of licensees to develop branded food and drink products across the EMEA region and Asia for the Nickelodeon’s host of properties.
With a strong portfolio of preschool properties, the iconic MTV brand and various new initiatives, VIMN is energized and poised for growth throughout Asia, EMEA and beyond.
Nickelodeon and Viacom Consumer Products has tapped HTI to manufacture and supply toys for “Blaze and the Monster Machines,” “Paw Patrol” and “Shimmer and Shine” in the U.K. and Eire.
Nickelodeon has secured 15 new U.K. partners for its preschool series “Blaze and the Monster Machines.”
Nickelodeon is planning for a big year in the preschool sector, following the success of new brands such as “Paw Patrol” and “Shimmer and Shine” as well as evergreens including “Dora."
Nickelodeon previewed its holiday product lineup at its Times Square headquarters in a two-day media showcase that focused on new brand extensions for its top franchises.
Infinity Product Group has finalized a licensing deal with Nickelodeon to develop Comfy Critters toys for four of the network’s animated shows.
Nickelodeon is bringing some of its top characters to a range of self-adhesive EyeBlack products, typically worn by athletes to reduce sun glare on the field.
Nickelodeon’s “Blaze and the Monster Machines” will have 20 episodes for a third season of the animated preschool series.
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