New NFLPI licensees, entertainment brands line up for Licensing Expo; and Nickelodeon's "Blaze" arrives at Toys 'R' Us ... this is the news that shaped the week of May 11.
Toys 'R' Us is the first retailer to feature the new Fisher-Price toy line based on the Nickelodeon preschool series "Blaze and the Monster Machines."
This month Nickelodeon will launch a host of brand-new "Blaze and the Monster Machines" content across TV, apps and online.
Viacom International Media Networks is highlighting a number of its live-action and animated kids' series this week at the MIPTV marketplace in Cannes, France.
Nickelodeon and Fisher-Price have unveiled an all-new toy line based on the network’s preschool series "Blaze and the Monster Machines" at New York Toy Fair.
When this savvy marketer was promoted to the additional post of president of consumer products at Nickelodeon in July 2013, Pam Kaufman was thrilled because she knew what wasin the studio’s pipeline.
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