Nickelodeon previewed its holiday product lineup at its Times Square headquarters in a two-day media showcase that focused on new brand extensions for its top franchises.
Sakar International has signed on to create a line of youth electronics for the Peanuts brand and renewed its licensing partnership with Nickelodeon.
Nickelodeon has tapped Alex Brands to create an array of products for SpongeBob SquarePants, Dora and Friends and Teenage Mutant Ninja Turtles.
Nickelodeon & Viacom Consumer Products has signed a number of new deals for its two most popular preschool series, "Paw Patrol" and “Dora and Friends.”
When this savvy marketer was promoted to the additional post of president of consumer products at Nickelodeon in July 2013, Pam Kaufman was thrilled because she knew what wasin the studio’s pipeline.
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