The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
DC Entertainment and Warner Bros. Consumer Products, in partnership with Mattel, have launched the first activations in the new DC Super Hero Girls initiative.
Former Warner Bros., Sony Pictures and FremantleMedia executive Sander Schwartz will serve as president of the kids' social media network Grom Social.
PercyVites has added Silvergate Media's “Octonauts” brand to its roster of digital party invitations and thank you notes.
Sony Computer Entertainment Europe has now launched its official online store PlayStation Gear, in 22 countries around the world.
Zodiak Kids Studios entered a co-development deal with Coolabi Group to adapt the book series Sea Quest into an action-adventure CGI TV series.
Epic Rights has secured a slate of new licensing partnerships for the rock band KISS in markets around the world.
The NFL Players Association has teamed up with DraftKings to allow some of the NFL’s top-rated players to participate in DraftKings’ marketing efforts this season.
Multi-channel network AwesomenessTV, which is owned by DreamWorks Animation, has introduced Wildness, a new brand solutions firm aimed at helping companies connect with Generation Z.
YouTube personality Cassey Ho will deliver the keynote address at this year’s Brand Licensing Europe with Benjamin Grubbs, global head of top creators, YouTube.
CBS has teamed with Genera Games to release a new 'Star Trek' puzzle adventure game for iOS and Android devices.
Rainbow Studios is expanding its Winx Club franchise with a spin-off series, "Winx Club WOW: World of Winx," that will be available exclusively on Netflix.
The work of best-selling author and illustrator Nancy Tillman will be featured in a number of licensed programs in 2015 in anticipation of her new book launch.
There are a multitude of reasons why a Hasbro/DreamWorks merger makes sense, not only from a financial viewpoint, but also from a practical business and synergistic perspective. Here are 10.
Beer makers poured more than $23 million into YouTube over the past 12 months, aiming to connect with Millennial consumers.
Manchester United has tapped KamaGames as its official social casino games partner.
Sony Pictures Television and Warner Bros. Entertainment have jointly teamed with the Singtel to launch a regional over-the-top streaming video service in Asia.
Lawless Entertainment has sold its "Olive the Ostrich" animated series to the "PlayKids" mobile video platform.
Melissa McCarthy and Sunrise Brands have launched an e-commerce site for the actress' eponymous plus-size fashion label.
A+E Networks has signed an online retail partnership with RelentlessGenerator to build storefronts for its top media brands, including A&E, History and Lifetime.
AT&T U-verse is bringing the Disney subscription-video-on-demand service, Disney Story Central, to TV screens across the country.
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