Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
Amazon has unveiled its 2014 Holiday Toy List, a curated list of the hottest new products for kids.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Sesame Workshop will make full episodes of “The Furchester Hotel” available on YouTube.
E-commerce solutions provider Powertex Group is planning a Honda Powersports online store and new Honda Powersports-branded merchandise.
Flair and Disney got the highest deliveries ever reported for a Twitter party for a children’s product, reaching more than 1.8 million unique accounts.
Kids' cross-platform network BatteryPOP has finalized its first strategic brand partnerships with Major League Soccer, HarperCollins Children’s and Vevo.
Season one of Saban's animated preschool series “Julius Jr.,” based on the Paul Frank brand, is now available on Netflix.
Mind Candy has signed Giochi Preziosi Group as the European toy partner for its new game brand “World of Warriors.”
Lord & Taylor celebrated the U.S. launch of the William Rast fall 2014 collection with a performance by recording artist Jessie J last week.
Domain name business MyBrandEmail has received the kidSAFE Seal.
Saban Brands’ subsidiary Zui has launched a new mobile app for its kid-safe Internet browser KidZui.
Disney Interactive has released a new web series based on the Disney Parks attraction It’s a Small World, in partnership with Rosetta Stone.
AdWeek is giving consumers the chance to vote on the best and worst brand extensions of 2013 online.
Warner Bros. has named U.S. online retailer ProFlowers as the official floral partner of the romance reality series “The Bachelor.”
Turner Broadcasting has announced a series of expansions and strategic changes to Cartoon Network and Boomerang.
Authentic Brands Group and MyBrandEmail have launched a new branded e-mail service featuring the Elvis Presley brand.
AMC has tapped Sony DADC to launch and manage a new e-commerce site for "The Walking Dead" zombie drama.
Graphic India and POW! Entertainment have introduced a new superhero from Stan Lee on Rovio’s ToonsTV streaming video platform.
The app “Pou” has tapped Consumer Product Connection to develop a worldwide licensing program for the brand.
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