Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
Amazon has unveiled its 2014 Holiday Toy List, a curated list of the hottest new products for kids.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Sesame Workshop will make full episodes of “The Furchester Hotel” available on YouTube.
E-commerce solutions provider Powertex Group is planning a Honda Powersports online store and new Honda Powersports-branded merchandise.
Flair and Disney got the highest deliveries ever reported for a Twitter party for a children’s product, reaching more than 1.8 million unique accounts.
Kids' cross-platform network BatteryPOP has finalized its first strategic brand partnerships with Major League Soccer, HarperCollins Children’s and Vevo.
Season one of Saban's animated preschool series “Julius Jr.,” based on the Paul Frank brand, is now available on Netflix.
Mind Candy has signed Giochi Preziosi Group as the European toy partner for its new game brand “World of Warriors.”
Lord & Taylor celebrated the U.S. launch of the William Rast fall 2014 collection with a performance by recording artist Jessie J last week.
Dick’s Sporting Goods is now the exclusive provider of licensed merchandise for ESPN.com and other ESPN e-commerce sites.
BBC America will celebrate the 50th anniversary of Doctor Who with the first-ever live simulcast pre-show from the YouTube Space Los Angeles.
Nickelodeon’s SpongeBob SquarePants is teaming up with the U.S. Postal Service and eBay for two holiday collaborations.
Frogmind has opened an e-commerce site for its game app “Badland,” as it launches the game into licensing with the help of agent 5th Wave Brands.
Amazon’s European TV and film service LOVEFiLM has bolstered its selection of kids' content with the addition of iconic TV shows.
LIMA will host a duo of webinars this month to guide companies in building an effective social media presence and developing style guides.
Walt Disney Studios has launched a new cloud-based digital movie service, Disney Movies Anywhere.
DreamWorks Animation and Netflix are adding to the slate of original series that will be available exclusively on the Internet TV streaming service.
Egmont has unveiled details of its 2014 book program for the online game from Mojang, Minecraft.
Transom Capital Group has acquired Topspin Media’s music e-commerce platform from Beats Music.
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