Multi-channel network Maker Studios is quickly making a name for itself. Now as it further aligns with Disney and has named a dedicated head of licensing, even bigger things are on the horizon.
Manchester United has announced a new, global partnership with the IT services company HCL Technologies to develop a range of digital initiatives for fans.
Cartoon Network has launched the Cartoon Network Imagination Studios Awards, a competition that gives kids the chance to have their creations shown on the channel.
In its search for the next generation of talent, Disney XD will look no further than fellow Walt Disney Company subsidiary Maker Studios.
Swedish media companies Bulls Press and Happy L-Lord have joined forces to develop a new slate of 3D web services and online solutions for Bulls' brand portfolio.
Hasbro has teamed with crowdfunding website Indiegogo to find a new face-to-face party game that it will cultivate and bring to market.
The product line for Star Wars: The Force Awakens will be revealed in a first-of-its-kind live global toy "unboxing" event that will unfold over 18 hours in 15 cities and 12 countries.
OWN: Oprah Winfrey Network has launched O Store, an online retail destination for exclusive OWN and Oprah merchandise alongside lifestyle content.
Abrams Artists Agency has been appointed to represent two YouTube creators–Amy Pham and Danielle Lackey (a.k.a. Panser).
Throwboy has launched pop culture-inspired throw pillows with three YouTube creators–Joey Graceffa, Meghan Camarena (a.k.a. Strawburry17) and Matthew Santoro.
NBCUniversal has agreed to make a $200 million equity investment in the technology-driven global media company BuzzFeed.
Sony Pictures Entertainment has selected relentlessGENERATOR to create new online destinations to support the 30th anniversary of Ghostbusters.
Scholastic is helping Goosebumps fans in the U.S. get in the spooking spirit for Halloween with a number of events and new content.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Live Nation Entertainment and youth media company Vice will develop and launch a new digital content platform delivering live music to online and mobile audiences.
Fuhu, the creator of the Nabi kids' tablet, has launched Nabi Pass, a subscription service specifically for kids.
Amazon Studios is branching out from television to create original theatrical movies that will be released on its streaming service, Amazon Prime Instant Video.
The NBA has expanded its relationship with Chinese Internet provider Tencent to create the league’s largest international digital partnership.
Mattel's "Thomas & Friends" is embarking on a world tour as they leave the Island of Sodor to travel the globe in 52 new 3-minute digital shorts that will air on YouTube.
Encyclopaedia Britannica has partnered with Great Big Canvas to bring its collection of images to wall art and canvas prints.
Sixty-year-old mascot Bazooka Joe is getting a makeover with the help of top tier illustrators and his fans.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.