An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Genius Brands International is broadening the reach of the Warren Buffett’s Secret Millionaires Club brand with a new e-commerce site.
Brand Central has signed on to develop a consumer products program for the design and lifestyle company Dwell Media.
Early-career photos of Muhammad Ali are now available from USA Today Sports in conjunction with the launch of the USA Today Sports e-store.
Harley-Davidson and Marvel Entertainment are holding a contest to find the star of a brand-new digital franchise.
Women’s lifestyle brand Real Simple has teamed with online fashion brand Cuyana to create a line of apparel and accessories.
NBCUniversal has launched an original video programming initiative that will be featured across its digital platforms.
MTV has signed an international licensing deal with U.K. software service MyBrandEmail for MTV-themed e-mail addresses.
Maker Studios Cartoonium online channel is featuring Funny Face Fridays, with a new cartoon based on the Pillsbury powdered drink from the ‘60s and ‘70s.
NFL Players Inc., the marketing and licensing arm of the NFL Players Association, has launched Activate, an online micro-endorsement marketplace.
Lionsgate and the digital studio RocketJump Studios have formed a multi-year partnership to create film, television and digital content.
Quaker Oats Company's Cap’n Crunch character Cap'n Horatio Magellan Crunch is getting a new late night web series.
Mind Candy has renewed its partnership with Toys ‘R’ Us in the U.K., securing prime store placement for Moshi Monsters.
Coolabi has teamed up with Heroes for Kids for a new Poppy Cat e-shop featuring a range of merchandise.
Mind Candy has unveiled plans for “Katsuma Unleashed,” the third Moshi Monsters video game.
NECA has launched a Kickstarter campaign to create a Yu-Gi-Oh! Trading Card Art-branded game wallet.
Ludorum has launched a new website for its preschool series “Chuggington.”
Beanstalk’s Tinderbox, the newly formed digital subdivision of the global brand licensing agency, is closing deals for its initial roster of clients.
Domain name business MyBrandEmail has received the kidSAFE Seal.
Saban Brands’ subsidiary Zui has launched a new mobile app for its kid-safe Internet browser KidZui.
Disney Interactive has released a new web series based on the Disney Parks attraction It’s a Small World, in partnership with Rosetta Stone.
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