The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
DC Entertainment and Warner Bros. Consumer Products, in partnership with Mattel, have launched the first activations in the new DC Super Hero Girls initiative.
Former Warner Bros., Sony Pictures and FremantleMedia executive Sander Schwartz will serve as president of the kids' social media network Grom Social.
PercyVites has added Silvergate Media's “Octonauts” brand to its roster of digital party invitations and thank you notes.
Sony Computer Entertainment Europe has now launched its official online store PlayStation Gear, in 22 countries around the world.
Zodiak Kids Studios entered a co-development deal with Coolabi Group to adapt the book series Sea Quest into an action-adventure CGI TV series.
Epic Rights has secured a slate of new licensing partnerships for the rock band KISS in markets around the world.
The NFL Players Association has teamed up with DraftKings to allow some of the NFL’s top-rated players to participate in DraftKings’ marketing efforts this season.
Multi-channel network AwesomenessTV, which is owned by DreamWorks Animation, has introduced Wildness, a new brand solutions firm aimed at helping companies connect with Generation Z.
YouTube personality Cassey Ho will deliver the keynote address at this year’s Brand Licensing Europe with Benjamin Grubbs, global head of top creators, YouTube.
CBS has teamed with Genera Games to release a new 'Star Trek' puzzle adventure game for iOS and Android devices.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Groupon has launched a campaign to boost donations for Sesame Workshop, the non-profit educational organization behind “Sesame Street.”
National children’s club Captain McFinn has released an app that features pro-social learning, allowing preschoolers to communicate with a live character host.
Nickelodeon U.K. has launched the first episode of a new online adventure game series, called "SpongeBob QuestPants."
Publisher Meredith signed a multi-year renewal of its licensing relationship with FTD Companies for the Better Homes and Gardens-branded floral program.
Dentsu Entertainment USA and TV Tokyo have partnered with Hasbro to bring the Japanese multi-media franchise Yo-Kai Watch to new markets.
Media company Meredith will launch its new line of Allrecipes cookware, bakeware and kitchen gadgets at the International Home and Housewares show.
Popular YouTube personality, fashion designer and influencer Bethany Mota will deliver The Big Interview keynote address at Licensing Expo, June 9.
PBS Kids has launched its first-ever online world, "Kart Kingdom," featuring a collection of games and collaborative activities for kids ages 6-9.
Netflix is bringing the best-selling Dr. Seuss book Green Eggs and Ham to the small screen with the help of Ellen DeGeneres and Warner Bros Animation.
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