How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
Jewel Branding & Licensing has partnered with Prestige Paints to launch a new collection featuring brands such as the New York Botanical Garden and Shell Rummel.
Disney has launched the new "Disney Moment" app for the Apple Watch.
DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel have joined forces to launch a new superhero brand aimed at girls.
AT&T U-verse is bringing the Disney subscription-video-on-demand service, Disney Story Central, to TV screens across the country.
Garfield licensor Paws, Inc. has teamed with Bare Tree Media to launch digital content featuring the famous feline on messenging apps around the world.
Actress and fashion icon Sarah Jessica Parker has teamed up with Zappos Couture to develop an exclusive footwear line.
As a new Episode VII: The Force Awakens trailer swept the Internet Thursday, Twitter launched a collection of Star Wars emojis.
Overstock.com is collaborating with recording artist and reality TV star Bret Michaels for a curated e-store and branded products.
Forbes Media has licensed its name to rFactr to brand the new social media management system as the Forbes SocialPort.
Verizon has teamed with DreamWorks and its multi-channel YouTube network AwesomenessTV to launch several new channels on its Internet-based content service.
Xcel Brands has launched an Isaac Mizrahi New York e-commerce website.
Rebellion has teamed with NextGen Gaming for online and mobile slots and bingo games featuring 2000 AD’s comic book character Judge Dredd.
Brand licensing execs should look to new forms of content engagement for the next big IP.
Multi-Channel Networks offer extraordinary opportunity and entertainment potential, both for mainstream media and for the licensed consumer product business.
Target is teaming up with four YouTube stars along with Design Hunter L.A. for a YouTube video series.
Outfit7 has signed an on-demand apparel deal with the London-based licensing company MerchANT for its mobile game franchise “Talking Tom and Friends.”
DreamWorks' YouTube network AwesomenessTV is teaming with Kohl's to launch a seven capsule, limited edition junior’s fashion line.
Otter Media, a joint venture between The Chernin Group and AT&T, has purchased a majority stake in the YouTube multi-channel network Fullscreen.
Season one of Saban's animated preschool series “Julius Jr.,” based on the Paul Frank brand, is now available on Netflix.
Alita's Brand Bar has negotiated a deal to bring the art of Ali Sabet to online art print e-commerce store ICanvas Art.
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