With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Mercury Inpress has secured its first licensing agreement with Mind Candy to create next-generation coloring and activity books for the Moshi Monsters brand.
Home furnishings e-commerce website Ballard Designs is planning its second collaboration, this time with interior designer Bunny Williams.
Genius Brands International has introduced the new streaming music service "Baby Genius JukeBox" on the brand's website.
Entertainment One Licensing has announced four new apparel and accessories collaborations for its lifestyle brand Skelanimals.
Abrams Books is planning a new cookbook inspired by the Netflix series "Orange is the New Black."
TextPride a global platform that helps brands and developers reach users on mobile messaging platforms, has rebranded under the new name Swyft Media.
Outfit7 has signed an on-demand apparel deal with the London-based licensing company MerchANT for its mobile game franchise “Talking Tom and Friends.”
In June 2013, global brand extension agency Beanstalk launched Tinderbox, its digital division to help brand licensing extend into new media.
European print-on-demand platform Spreadshirt has acquired the Brazilian e-commerce company Vitrinepix, which will now operate as a Spreadshirt subsidiary.
Pretty Ugly, creators of the Uglydoll series, in partnership with Universal Partnerships & Licensing and mobile service Viber have created a Sticker Pack mobile program.
The National Basketball Association has teamed up with Netshoes to launch the first official NBA online store in Mexico.
Iconix Brand Group has invested $25 million in Complex Media, a multi-platform lifestyle brand geared toward millennial men.
Mind Candy and Activision Publishing have released the newest Moshi Monsters console video game in the U.K. featuring the character Katsuma.
9 Story Entertainment has sold three of its series to the National Geographic Kids digital video channel on YouTube.
Bandai is planning to re-launch the ‘90s virtual pet toy Tamagotchi as a new multi-platform brand with new devices, lifestyle products and animated content.
OutFit7, creator of the app “Talking Tom and Friends,” is calling for idea submissions from the creative industry as it seeks to find and develop its next IP.
The Walt Disney Co. and Netflix have announced a new partnership that will see four new Marvel TV series arrive on the Internet TV network.
FremantleMedia has announced a ground-breaking partnership with search engine Google for live “American Idol” interactive experiences.
Iconicfuture has added seven international football clubs to the Super League Football table in its “Zen Pinball” game.
Forbes has licensed its name to the Swiss-based technology company Lotaris for a new mobile payment system called Forbes Digital Commerce.
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