With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Mercury Inpress has secured its first licensing agreement with Mind Candy to create next-generation coloring and activity books for the Moshi Monsters brand.
Home furnishings e-commerce website Ballard Designs is planning its second collaboration, this time with interior designer Bunny Williams.
Genius Brands International has introduced the new streaming music service "Baby Genius JukeBox" on the brand's website.
Entertainment One Licensing has announced four new apparel and accessories collaborations for its lifestyle brand Skelanimals.
Abrams Books is planning a new cookbook inspired by the Netflix series "Orange is the New Black."
TextPride a global platform that helps brands and developers reach users on mobile messaging platforms, has rebranded under the new name Swyft Media.
Outfit7 has signed an on-demand apparel deal with the London-based licensing company MerchANT for its mobile game franchise “Talking Tom and Friends.”
In June 2013, global brand extension agency Beanstalk launched Tinderbox, its digital division to help brand licensing extend into new media.
European print-on-demand platform Spreadshirt has acquired the Brazilian e-commerce company Vitrinepix, which will now operate as a Spreadshirt subsidiary.
Pretty Ugly, creators of the Uglydoll series, in partnership with Universal Partnerships & Licensing and mobile service Viber have created a Sticker Pack mobile program.
Amazon Studios has greenlit a pilot for the original children’s series “Maker Shack Agency,” produced by Electus Studios.
Electronic Arts has teamed up with 10 National Red Cross Societies from around the world to feature the aide organization in “SimCity.”
Mantic Games got the $50,000 it need to create a new Mars Attacks! tabletop game after just 15 minutes on Kickstarter.
DHX Media has appointed Cupcake Digital to develop a series of children’s apps inspired by the “Yo Gabba Gabba!” TV series.
Endemol North America has appointed Will Keenan as president of its new digital video venture Endemol Beyond USA.
KFR Creative’s first property, Dude Zombie, has made its product debut through the new licensing marketplace Ship & Duck.
Disney Worldwide Publishing and Lilly Diabetes have teamed up to create digital versions of their custom books for kids with Type 1 Diabetes.
GungHo Online Entertainment has partnered with Sanrio to feature Hello Kitty and other characters in its mobile game “Puzzle & Dragons.”
ESPN has launched digital shops on its ESPNcricinfo.com and ESPN.com.au for global cricket fans and sports enthusiasts in Australia and New Zealand.
Facebook has acquired the cross-platform mobile messaging company WhatsApp for approximately $16 billion.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.