With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The National Football League has teamed up with JumpStart to develop a series of NFL-themed digital offerings for kids.
Authentic Brands Group has tapped e-commerce solution provider Onestop Internet to expand the scope of the e-commerce services for the Juicy Couture lifestyle brand.
Meredith Corporation is teaming with Net2TV for a streaming, on-demand television show for connected TVs based on the Better Homes and Gardens brand.
Speakaboos has launched a range of new titles from The Jim Henson Company, HIT Entertainment and Scholastic Media/WestonWoods.
Pre-orders for “Sonic Boom: Rise of Lyric” for the Wii U system from Amazon will include an exclusive luminous Sonic Boom character costume pack.
Bandai Namco Games America has launched the “Pac-Man Friends” app, an original arcade-style action-puzzler.
Disney Club Penguin is bringing the magic of Disney’s Frozen to Club Penguin Island from Aug. 21–Sept. 3 with the Frozen Party.
Mercury Inpress has secured its first licensing agreement with Mind Candy to create next-generation coloring and activity books for the Moshi Monsters brand.
Home furnishings e-commerce website Ballard Designs is planning its second collaboration, this time with interior designer Bunny Williams.
Genius Brands International has introduced the new streaming music service "Baby Genius JukeBox" on the brand's website.
Viz Media Europe and Média-Particiaptions have joined forces to launch the largest European SVOD anime website.
Turner Broadcasting System tapped Aardman Animation to create a new online game for Cartoon Network’s "Regular Show.”
Mind Candy will support the charity BBC Children in Need with a series of cross-promotional activities in the U.K.
Toys ‘R’ Us U.S. has launched redesigned versions of its Toysrus.com and Babiesrus.com e-commerce sites.
Netflix has called in the big guns for its first-ever original kids' series, with plans to debut “Turbo Fast” in partnership with DreamWorks Animation.
HBO Global Licensing and Brewery Ommegang are letting fans decide the name and style of the fourth brew in their Game of Thrones series.
Saban Brands is bringing “Digimon Fusion” to its own programming block on The CW, Vortexx starting Jan. 25.
Mind Candy has released the “Moshi Monsters Village?” app globally, following the game’s debut in the U.K. late last year.
Quill.com and NBCUniversal have extended their licensing partnership for the “The Office”-inspired Dunder Mifflin office products.
DreamWorks Animation’s AwesomenessTV, has hired former Walt Disney Studios executive T.J. Marchetti as chief marketing officer.
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