Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
CBS Consumer Products has partnered with Desilu, Too to launch a new official online store for the classic sitcom “I Love Lucy.”
RJM Licensing has signed on to represent professional photographer Lara Jo Regan’s collection, Dogs in Cars.
Ubisoft has launched the new video game "Rabbids Invasion: The Interactive TV Show" today in the U.K.
National children’s club Captain McFinn has released an app that features pro-social learning, allowing preschoolers to communicate with a live character host.
Sony Computer Entertainment America has launched the first dedicated webstore for its game studio Naughty Dog at Shop.NaughtyDog.com.
Global production and distribution company DQE has launched two YouTube channels as part of its new digital media strategy.
Corus Entertainment is planning to launch TV Everywhere apps for its kids' channels Treehouse, YTV and Teletoon.
Genius Brands International has named PBS Distribution as the home entertainment (DVD, CD and digital) partner for its Baby Genius library.
ToonBox Entertainment and the Canadian Red Cross have partnered for CRC’s Violence, Bullying and Abuse Prevention educational program.
DreamWorks Animation's YouTube network AwesomenessTV opened its first pop-up shop Saturday, featuring a range of products inspired by its digital celebrities.
Disney Interactive has released a new web series based on the Disney Parks attraction It’s a Small World, in partnership with Rosetta Stone.
AdWeek is giving consumers the chance to vote on the best and worst brand extensions of 2013 online.
The comedic art brand Aunty Acid has launched a worldwide licensing program that now includes greeting cards, mugs, gifts, stationery, calendars and books.
Sprout is celebrating the Winter Olympic with Chica’s Olypmic Famly Fun, an online destination of globally inspired content for families.
Toy company and confectionery licensee Dracco is now finding success as a licensor for its brands such as Zombie Zity, Predasaurs and Filly.
Motor oil brand Mobil 1 has partnered with NASCAR driver Tony Stewart to bring back the classic car film Smokey and The Bandit.
Saban Brands has partnered with San Francisco’s Center for Childhood Creativity to develop a series of activities for kids.
Trigger Happy, the creators of the animated storytelling app “Toon Hero,” has launched a social network that will let users publish their creations faster.
Women’s lifestyle brand Real Simple has teamed with online fashion brand Cuyana to create a line of apparel and accessories.
Hasbro teamed up with retailers Monday for Cybertron Monday, an online global sales event featuring the Transformers brand.
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