It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Social media celebrity Bethany Mota is launching a new beauty partnership with her debut signature fragrance with retail chain Aeropostale.
Turner Broadcasting System will add Cartoon Network to Southwest Airlines' inflight entertainment portal, which streams free live television programming to passengers compliments of Dish.
E-commerce site Swimsuitsforall.com has announced a three-year swimwear licensing deal with plus-size style blogger GabiFresh.
Hasbro and Shapeways are combining powers to launch SuperFanArt.com, a 3D printing marketplace and community that will allow fans to promote their artwork and creations.
Target is teaming up with four YouTube stars along with Design Hunter L.A. for a YouTube video series.
Lionsgate and online commerce company Alibaba Group have joined forces to launch a subscription TV and movie streaming service for mainland China.
Hearst Brand Development has launched Seventeen magazine's first-ever apparel and accessories collection exclusively at Sears.
Calvin Klein and apparel e-commerce site MyTheresa.com, are launching a special edition women’s capsule featuring classic styles from the 1990s.
Univision Communications and Experian Consumer Services-Affinity have launched financial resource center for the U.S. Hispanic community.
Discovery Consumer Products has launched a dedicated e-commerce shop for the mystery and suspense network Investigation Discovery–ShopIDStore.com.
NECA has expanded its recently launched online stores at Mock.com to include merchandise for Kick-Ass 2.
The LEGO Group has released a social brand hub and three new apps for the third generation Mindstorms.
Actress Kate Hudson has co-founded a new line of lifestyle athletic wear with the fashion subscription company JustFab.
Mercis bv, 6Sales and Big Tent Entertainment have tapped The Orchard to distribute the new, full-length feature film Miffy The Movie.
Specialty apparel retailer rue21 has launched an online shopping site designed to bring its products to teens and young adults across the U.S.
FremantleMedia Kids & Family Entertainment is pushing Tree Fu Tom this fall and winter with new episodes and a retail campaign in the U.K.
Aeropostale has launched a line of apparel and accessories from teen social media star Bethany Mota.
Hasbro has expanded its lottery and casino licensing agreement with Scientific Games, which recently merged with WMS Gaming.
The LEGO Group announced plans for a new building set of the Ghostbusters’ Ecto-1 vehicle to commemorate the film’s 30th anniversary.
Zodiak Kids has expanded its partnership with Hulu to include more episodes of “Horrid Henry” and to add “Waybuloo.”
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