An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Genius Brands International is broadening the reach of the Warren Buffett’s Secret Millionaires Club brand with a new e-commerce site.
Brand Central has signed on to develop a consumer products program for the design and lifestyle company Dwell Media.
Early-career photos of Muhammad Ali are now available from USA Today Sports in conjunction with the launch of the USA Today Sports e-store.
Harley-Davidson and Marvel Entertainment are holding a contest to find the star of a brand-new digital franchise.
Women’s lifestyle brand Real Simple has teamed with online fashion brand Cuyana to create a line of apparel and accessories.
NBCUniversal has launched an original video programming initiative that will be featured across its digital platforms.
MTV has signed an international licensing deal with U.K. software service MyBrandEmail for MTV-themed e-mail addresses.
Maker Studios Cartoonium online channel is featuring Funny Face Fridays, with a new cartoon based on the Pillsbury powdered drink from the ‘60s and ‘70s.
NFL Players Inc., the marketing and licensing arm of the NFL Players Association, has launched Activate, an online micro-endorsement marketplace.
Lionsgate and the digital studio RocketJump Studios have formed a multi-year partnership to create film, television and digital content.
Entertainment One has signed on to handle worldwide distribution for the YouTube brand Simon’s Cat.
Herotainment, creators of the online game for kids, “Herotopia,” has teamed up to make a music album.
Best Buy Canada has launched a new online lifestyle brand–VIVA from Best Buy.
The Jim Henson Company’s HIP division is expanding its global business with the addition of new content.
Gamers can re-live the glory days of one of the Las Vegas Strip's most fabled casinos with a new Facebook game.
Feld Entertainment has signed a trio of new deals for Monster Jam that will see the brand drive into a mobile app, wall decals and stickers.
NECA is expanding its offerings on e-commerce site Mock.com to include Divergent gear.
Endemol is investing an initial €30 million into a new global venture to build on its existing digital video operations, Endemol Beyond.
Disney U.K. has teamed up with the pregnancy and parenting website BabyCentre in a yearlong partnership that will feature Winnie the Pooh.
DHX Media has signed a deal with SpiritClips for 173 half-hours of content, along with several other gloabl deals with broadcasters for digital rights to its series.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.