An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Viacom International Media Networks Asia is collaborating with SMIT to launch the online edutainment platform My Nick Jr. in China.
Genius Brands International is broadening the reach of the Warren Buffett’s Secret Millionaires Club brand with a new e-commerce site.
Brand Central has signed on to develop a consumer products program for the design and lifestyle company Dwell Media.
Early-career photos of Muhammad Ali are now available from USA Today Sports in conjunction with the launch of the USA Today Sports e-store.
Harley-Davidson and Marvel Entertainment are holding a contest to find the star of a brand-new digital franchise.
Women’s lifestyle brand Real Simple has teamed with online fashion brand Cuyana to create a line of apparel and accessories.
NBCUniversal has launched an original video programming initiative that will be featured across its digital platforms.
MTV has signed an international licensing deal with U.K. software service MyBrandEmail for MTV-themed e-mail addresses.
Maker Studios Cartoonium online channel is featuring Funny Face Fridays, with a new cartoon based on the Pillsbury powdered drink from the ‘60s and ‘70s.
NFL Players Inc., the marketing and licensing arm of the NFL Players Association, has launched Activate, an online micro-endorsement marketplace.
CBS Consumer Products has teamed up with MyBrandEmail to offer fans Star Trek-branded e-mail accounts.
Toon Goggles has partnered with Southern Telecom to launch a new free app for the Polaroid kids’ tablet.
Condé Nast Entertainment has launched the new Vanity Fair video channel with original programming inspired by the magazine.
Collegiate Licensing Company and NCAA Football have launched the 2nd annual College Colors Day Spirit Cup.
BBC Worldwide and Legacy Games are bringing 18th century writer Jane Austen into the 21st century with a new PC game.
MovieStarPlanet has signed its first global licensing deal with Omega Sky for a range of wall murals in a deal brokered by Beanstalk.
DCD Publishing has signed a new deal with Reward Studios to bring its digital brand Magic Belles to gaming consoles.
Dick’s Sporting Goods is now the exclusive provider of licensed merchandise for ESPN.com and other ESPN e-commerce sites.
BBC America will celebrate the 50th anniversary of Doctor Who with the first-ever live simulcast pre-show from the YouTube Space Los Angeles.
Nickelodeon’s SpongeBob SquarePants is teaming up with the U.S. Postal Service and eBay for two holiday collaborations.
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