With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Amazon has unveiled a new tablet built from the ground up for kids–the Fire HD Kids Edition.
Lionsgate has teamed up Sony DADC's relentlessGENERATOR to launch an official e-commerce destination for the Netflix series, "Orange is the New Black."
Sony Pictures Entertainment has selected relentlessGENERATOR to create new online destinations to support the 30th anniversary of Ghostbusters.
Redibra has appointed P&L Global Network as the exclusive licensing agency for Gallina Pintadita for several Latin American countries.
Viacom has agreed to bring 22 of its networks to Sony's forthcoming cloud-based TV service.
Imira Entertainment has signed a subscription-video-on-demand deal with Hulu.
Oznoz, an online channel for bilingual children, has teamed with Nelvana Enterprises to bring more than 400 half-hour episodes of Nelvana TV shows to U.S.
Made in Me has partnered with comic book publisher Dynamite Entertainment to bring Doodle Jump comics to mobile devices and tablets globally.
The digital goods marketplace Iconicfuture has acquired another virtual goods creator Virtual Greats.
Perry Ellis International has launched a new e-commerce site for its Callaway Golf Apparel brand at CallawayApparel.com.
Ubisoft and Square Enix have teamed up to offer their collectibles and gear on each others’ e-commerce sites.
Celebrity and entertainment licensing agency RMI has signed on to represent the Irish YouTube-turned-movie comedy brand, The Hardy Bucks
HSN launched its third exclusive series of guitars from Grammy Award-winning producer and “American Idol” mentor Randy Jackson Sunday.
Disney Interactive has announced the winners of its Heroes vs. Villains Toy Box challenge.
Mattel’s Barbie is collaborating with the all-girl group Fifth Harmony for a new brand anthem and line of dolls.
Her Universe is ready for Valentine’s Day with two new offerings for Star Wars fangirls.
Outfit7 has teamed up with TV production company BRB Internacional to produce a TV series based on the Talking Tom and Friends app series.
WWE and Mattel have launched a new multi-platform kids’ property, WWE Slam City, complete with an animated series and merchandise.
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