An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
For the first time in the brand’s 56-year history, Barbie is pulling out a cape and mask and transforming into a modern day superhero.
In April, art licensing agency MHS Licensing will celebrate its 20th anniversary and in anticipation of the event the firm has launched an enhanced website.
FremantleMedia has increased its stake in Europe's No. 1 multi-channel network Divimove, making Fremantle the majority shareholder.
Sequential Brands Group has partnered with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
Fans, fashionistas and memorabilia collectors can now take home an authentic piece of HBO's "Boardwalk Empire," which ended its five-year run in November.
The Coop has released a new line of pet gear featuring Cartoon Network's animated series "Adventure Time."
Manchester United has tapped KamaGames as its official social casino games partner.
Amazon Studios is branching out from television to create original theatrical movies that will be released on its streaming service, Amazon Prime Instant Video.
Overstock.com is planning to launch a new storefront that will rent and sell digital media and offer a video streaming subscription service for its Club O members.
So Much Drama Studios is continuing last year’s celebration of the 10th anniversary of Mean Girls with a social/mobile game inspired by the film.
Mind Candy has released the “Moshi Monsters Village?” app globally, following the game’s debut in the U.K. late last year.
Quill.com and NBCUniversal have extended their licensing partnership for the “The Office”-inspired Dunder Mifflin office products.
DreamWorks Animation’s AwesomenessTV, has hired former Walt Disney Studios executive T.J. Marchetti as chief marketing officer.
Moshi Monsters has teamed with the marine conservation charity Sea Life for a series of live events across the U.K. this year.
Bonnier Publishing and Net2TV. have expanded their relationship to create two new TV shows based on the publisher’s magazine titles.
Amazon has acquired the digital comics company comiXology, whose platform lets users discover, buy and read comic books and graphic novels online.
Fans of “Dexter” can still make the serial killer a part of their every day life with a personalized e-mail address from MyBrandEmail.
Amazon has announced the premiere dates of its first-ever original kids’ series, which will be available exclusively on Prime Instant Video.
A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
VidCon, the multi-genre online video convention held annually in Southern California since 2010, took place last week in Anaheim, Calif.
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