With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Mercury Inpress has secured its first licensing agreement with Mind Candy to create next-generation coloring and activity books for the Moshi Monsters brand.
Home furnishings e-commerce website Ballard Designs is planning its second collaboration, this time with interior designer Bunny Williams.
Genius Brands International has introduced the new streaming music service "Baby Genius JukeBox" on the brand's website.
Entertainment One Licensing has announced four new apparel and accessories collaborations for its lifestyle brand Skelanimals.
Abrams Books is planning a new cookbook inspired by the Netflix series "Orange is the New Black."
TextPride a global platform that helps brands and developers reach users on mobile messaging platforms, has rebranded under the new name Swyft Media.
Outfit7 has signed an on-demand apparel deal with the London-based licensing company MerchANT for its mobile game franchise “Talking Tom and Friends.”
In June 2013, global brand extension agency Beanstalk launched Tinderbox, its digital division to help brand licensing extend into new media.
European print-on-demand platform Spreadshirt has acquired the Brazilian e-commerce company Vitrinepix, which will now operate as a Spreadshirt subsidiary.
Pretty Ugly, creators of the Uglydoll series, in partnership with Universal Partnerships & Licensing and mobile service Viber have created a Sticker Pack mobile program.
Copywrite Stationery is planning a new line of products featuring the Twitter brand @IQuoteForHer.
Planeta Junior has signed on to represent De Agostini’s girls’ TV series “Camilla Store” for licensing in Italy.
Little Airplane Productions has teamed up with Animal Magic to bring the Small Potatoes characters to a range of customizable plush.
ZeptoLab UK and CITV are bringing a series of animated short films based on the game app “Cut the Rope” to TV in the U.K.
The new video game “Barbie Dreamhouse Party” is now available across Europe and Australasia, and will arrive in the U.S. in January.
Act III Licensing has signed on to represent the classic comedy-horror film, Attack of the Killer Tomatoes!.
The WWE is readying for the launch its new 24/7 streaming network, which will be available online and through the WWE app Feb. 24.
Knockout Licensing has appointed four new sub-agents for social media canine celebrity Boo–The World’s Cutest Dog.
4K Media has launched website for the Yu-Gi-Oh! animated series and trading card game worldwide outside of Asia.
Singer and fashion entrepreneur Gwen Stefani has launched a new accessories label, gx by Gwen Stefani, on the subscription fashion website ShoeDazzle.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.