With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The National Football League has teamed up with JumpStart to develop a series of NFL-themed digital offerings for kids.
Authentic Brands Group has tapped e-commerce solution provider Onestop Internet to expand the scope of the e-commerce services for the Juicy Couture lifestyle brand.
Meredith Corporation is teaming with Net2TV for a streaming, on-demand television show for connected TVs based on the Better Homes and Gardens brand.
Speakaboos has launched a range of new titles from The Jim Henson Company, HIT Entertainment and Scholastic Media/WestonWoods.
Pre-orders for “Sonic Boom: Rise of Lyric” for the Wii U system from Amazon will include an exclusive luminous Sonic Boom character costume pack.
Bandai Namco Games America has launched the “Pac-Man Friends” app, an original arcade-style action-puzzler.
Disney Club Penguin is bringing the magic of Disney’s Frozen to Club Penguin Island from Aug. 21–Sept. 3 with the Frozen Party.
Mercury Inpress has secured its first licensing agreement with Mind Candy to create next-generation coloring and activity books for the Moshi Monsters brand.
Home furnishings e-commerce website Ballard Designs is planning its second collaboration, this time with interior designer Bunny Williams.
Genius Brands International has introduced the new streaming music service "Baby Genius JukeBox" on the brand's website.
Ludorum has launched a new website for its preschool series “Chuggington.”
Beanstalk’s Tinderbox, the newly formed digital subdivision of the global brand licensing agency, is closing deals for its initial roster of clients.
Domain name business MyBrandEmail has received the kidSAFE Seal.
Saban Brands’ subsidiary Zui has launched a new mobile app for its kid-safe Internet browser KidZui.
Disney Interactive has released a new web series based on the Disney Parks attraction It’s a Small World, in partnership with Rosetta Stone.
AdWeek is giving consumers the chance to vote on the best and worst brand extensions of 2013 online.
Warner Bros. has named U.S. online retailer ProFlowers as the official floral partner of the romance reality series “The Bachelor.”
Turner Broadcasting has announced a series of expansions and strategic changes to Cartoon Network and Boomerang.
Authentic Brands Group and MyBrandEmail have launched a new branded e-mail service featuring the Elvis Presley brand.
AMC has tapped Sony DADC to launch and manage a new e-commerce site for "The Walking Dead" zombie drama.
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