The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
DC Entertainment and Warner Bros. Consumer Products, in partnership with Mattel, have launched the first activations in the new DC Super Hero Girls initiative.
Former Warner Bros., Sony Pictures and FremantleMedia executive Sander Schwartz will serve as president of the kids' social media network Grom Social.
PercyVites has added Silvergate Media's “Octonauts” brand to its roster of digital party invitations and thank you notes.
Sony Computer Entertainment Europe has now launched its official online store PlayStation Gear, in 22 countries around the world.
Zodiak Kids Studios entered a co-development deal with Coolabi Group to adapt the book series Sea Quest into an action-adventure CGI TV series.
Epic Rights has secured a slate of new licensing partnerships for the rock band KISS in markets around the world.
The NFL Players Association has teamed up with DraftKings to allow some of the NFL’s top-rated players to participate in DraftKings’ marketing efforts this season.
Multi-channel network AwesomenessTV, which is owned by DreamWorks Animation, has introduced Wildness, a new brand solutions firm aimed at helping companies connect with Generation Z.
YouTube personality Cassey Ho will deliver the keynote address at this year’s Brand Licensing Europe with Benjamin Grubbs, global head of top creators, YouTube.
CBS has teamed with Genera Games to release a new 'Star Trek' puzzle adventure game for iOS and Android devices.
Flair and Disney got the highest deliveries ever reported for a Twitter party for a children’s product, reaching more than 1.8 million unique accounts.
CNK Digital announced the availability of Clickn Kids Tablet 2, powered by Intel.
Global production and distribution company DQE has launched two YouTube channels as part of its new digital media strategy.
An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
For the first time in the brand’s 56-year history, Barbie is pulling out a cape and mask and transforming into a modern day superhero.
CBS Consumer Products has teamed up with CafePress to offer a range of products featuring the upcoming teen comedy film, The DUFF.
On Thursday, Penguin Young Readers will kick off The Very Big Wiggle Tour, a month-long national campaign to celebrate Eric Carle’s The Very Hungry Caterpillar.
DeAPlaneta Group, parent company of DeAPlaneta Cine and Planeta Junior, has appointed Pío Vernis as its new marketing director.
DreamWorks Animation and Netflix have unveiled plans for new original series based on the Dragons franchise.
“Talking Tom and Friends,” the new series based on the "Talking Tom and Friends" app franchise, will premiere today on the brand’s YouTube channel.
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