Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
The work of best-selling author and illustrator Nancy Tillman will be featured in a number of licensed programs in 2015 in anticipation of her new book launch.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
KidQuest, the app that provides interactive children’s crafts, experiments and activities, has announced partnerships with four leading children’s brands.
The kids' world Kuboo.com is bringing the classic character Popeye to its online experience in a new deal with Hearst's King Features.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
Amazon has unveiled its 2014 Holiday Toy List, a curated list of the hottest new products for kids.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Sesame Workshop will make full episodes of “The Furchester Hotel” available on YouTube.
E-commerce solutions provider Powertex Group is planning a Honda Powersports online store and new Honda Powersports-branded merchandise.
To celebrate the release of Marvel’s Thor: The Dark World, LEGO has created a short film.
Little Pim, the foreign language-learning program for young children, has teamed up to launch a series of videos for preschoolers.
GalaBingo.com has teamed up with ITV to feature the British soap opera “Coronation Street” in a series of bingo and slots games.
PixFusion has launched a new multi-media experience for the Green Bay Packers, in a deal brokered by Big Tent Entertainment.
Bare Tree Media, the master digital licensee for Paws Inc.’s Garfield brand, has teamed up with MyBrandEmail to launch a Garfield-branded e-mail service.
Knockout Licensing has added two new licensees for Guru Studio’s animated preschool series “Justin Time”–CafePress and LeapFrog.
Gund is adding to its line of Grumpy Cat products that launched in July 2013.
Threadless has unveiled the winners of its Captain America Design Challenge, held in partnership with Marvel.
Striker Entertainment has gathered a group of top licensees for Summit Entertainment’s new blockbuster Divergent.
Evian Natural Spring Water has launched the new short film, The Amazing Baby & Me 2, starring Sony Pictures’ Spider-Man.
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