Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
KidQuest, the app that provides interactive children’s crafts, experiments and activities, has announced partnerships with four leading children’s brands.
The kids' world Kuboo.com is bringing the classic character Popeye to its online experience in a new deal with Hearst's King Features.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
Amazon has unveiled its 2014 Holiday Toy List, a curated list of the hottest new products for kids.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Sesame Workshop will make full episodes of “The Furchester Hotel” available on YouTube.
E-commerce solutions provider Powertex Group is planning a Honda Powersports online store and new Honda Powersports-branded merchandise.
Flair and Disney got the highest deliveries ever reported for a Twitter party for a children’s product, reaching more than 1.8 million unique accounts.
Toys ‘R’ Us has debuted a revamped YouTube channel designed to be the go-to destination for programming for all things toys.
Nickelodeon and Amazon.com are celebrating the launch of the holiday shopping season with three Nick-themed e-boutiques.
Big Tent Entertainment and the L.A.-based design studio Mighty Fine are planning a line of fan-created Domo apparel and accessories.
Moomin Characters and All Things Commerce have launched a new Moomin site that integrates content and commerce.
Coolabi has appointed Gemma as its new strategic partner for the U.K. social expression brand Purple Ronnie.
Hulu has bought The Jim Henson Company and DHX Media’s new original series "Doozers" for its Hulu Kids platform, in its first original series pickup.
The Walt Disney Company, and Netflix will film the upcoming four-part Marvel live-action television series in New York.
Warner Bros. Consumer Products has teamed with CafePress to create an extensive collection of Veronica Mars fan-designed merchandise.
Zodiak has granted the Ciwen Media Group exclusive distribution rights to more than 390 episodes of its animated programming.
Oznoz, an online channel that caters to bilingual families, has teamed with HIT Entertainment to present its library of shows.
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