It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
E-commerce site Swimsuitsforall.com has announced a three-year swimwear licensing deal with plus-size style blogger GabiFresh.
Hasbro and Shapeways are combining powers to launch SuperFanArt.com, a 3D printing marketplace and community that will allow fans to promote their artwork and creations.
Target is teaming up with four YouTube stars along with Design Hunter L.A. for a YouTube video series.
Lionsgate and online commerce company Alibaba Group have joined forces to launch a subscription TV and movie streaming service for mainland China.
Hearst Brand Development has launched Seventeen magazine's first-ever apparel and accessories collection exclusively at Sears.
Calvin Klein and apparel e-commerce site MyTheresa.com, are launching a special edition women’s capsule featuring classic styles from the 1990s.
Univision Communications and Experian Consumer Services-Affinity have launched financial resource center for the U.S. Hispanic community.
Discovery Consumer Products has launched a dedicated e-commerce shop for the mystery and suspense network Investigation Discovery–ShopIDStore.com.
Disney Interactive and Lucasfilm have re-launched StarWars.com as the new digital destination for the popular film franchise.
MarVista Entertainment is expanding its distribution capabilities to sell its original and acquired content to digital platforms throughout North America.
The fashion magazine ELLE has launched a new online dating service in partnership with HowAboutWe.com.
The National Basketball Association has teamed up with Netshoes to launch the first official NBA online store in Mexico.
Iconix Brand Group has invested $25 million in Complex Media, a multi-platform lifestyle brand geared toward millennial men.
Mind Candy and Activision Publishing have released the newest Moshi Monsters console video game in the U.K. featuring the character Katsuma.
9 Story Entertainment has sold three of its series to the National Geographic Kids digital video channel on YouTube.
Bandai is planning to re-launch the ‘90s virtual pet toy Tamagotchi as a new multi-platform brand with new devices, lifestyle products and animated content.
OutFit7, creator of the app “Talking Tom and Friends,” is calling for idea submissions from the creative industry as it seeks to find and develop its next IP.
The Walt Disney Co. and Netflix have announced a new partnership that will see four new Marvel TV series arrive on the Internet TV network.
FremantleMedia has announced a ground-breaking partnership with search engine Google for live “American Idol” interactive experiences.
Iconicfuture has added seven international football clubs to the Super League Football table in its “Zen Pinball” game.
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