It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Turner Broadcasting System will add Cartoon Network to Southwest Airlines' inflight entertainment portal, which streams free live television programming to passengers compliments of Dish.
E-commerce site Swimsuitsforall.com has announced a three-year swimwear licensing deal with plus-size style blogger GabiFresh.
Hasbro and Shapeways are combining powers to launch SuperFanArt.com, a 3D printing marketplace and community that will allow fans to promote their artwork and creations.
Target is teaming up with four YouTube stars along with Design Hunter L.A. for a YouTube video series.
Lionsgate and online commerce company Alibaba Group have joined forces to launch a subscription TV and movie streaming service for mainland China.
Hearst Brand Development has launched Seventeen magazine's first-ever apparel and accessories collection exclusively at Sears.
Calvin Klein and apparel e-commerce site MyTheresa.com, are launching a special edition women’s capsule featuring classic styles from the 1990s.
Univision Communications and Experian Consumer Services-Affinity have launched financial resource center for the U.S. Hispanic community.
Discovery Consumer Products has launched a dedicated e-commerce shop for the mystery and suspense network Investigation Discovery–ShopIDStore.com.
Disney Interactive and Lucasfilm have re-launched StarWars.com as the new digital destination for the popular film franchise.
Licensing agent Game of 2 Halves has signed on to represent the Twitter brand @IQuoteForHer.
Copywrite Stationery is planning a new line of products featuring the Twitter brand @IQuoteForHer.
Planeta Junior has signed on to represent De Agostini’s girls’ TV series “Camilla Store” for licensing in Italy.
Little Airplane Productions has teamed up with Animal Magic to bring the Small Potatoes characters to a range of customizable plush.
ZeptoLab UK and CITV are bringing a series of animated short films based on the game app “Cut the Rope” to TV in the U.K.
The new video game “Barbie Dreamhouse Party” is now available across Europe and Australasia, and will arrive in the U.S. in January.
Act III Licensing has signed on to represent the classic comedy-horror film, Attack of the Killer Tomatoes!.
The WWE is readying for the launch its new 24/7 streaming network, which will be available online and through the WWE app Feb. 24.
Knockout Licensing has appointed four new sub-agents for social media canine celebrity Boo–The World’s Cutest Dog.
4K Media has launched website for the Yu-Gi-Oh! animated series and trading card game worldwide outside of Asia.
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