It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
E-commerce site Swimsuitsforall.com has announced a three-year swimwear licensing deal with plus-size style blogger GabiFresh.
Hasbro and Shapeways are combining powers to launch SuperFanArt.com, a 3D printing marketplace and community that will allow fans to promote their artwork and creations.
Target is teaming up with four YouTube stars along with Design Hunter L.A. for a YouTube video series.
Lionsgate and online commerce company Alibaba Group have joined forces to launch a subscription TV and movie streaming service for mainland China.
Hearst Brand Development has launched Seventeen magazine's first-ever apparel and accessories collection exclusively at Sears.
Calvin Klein and apparel e-commerce site MyTheresa.com, are launching a special edition women’s capsule featuring classic styles from the 1990s.
Univision Communications and Experian Consumer Services-Affinity have launched financial resource center for the U.S. Hispanic community.
Discovery Consumer Products has launched a dedicated e-commerce shop for the mystery and suspense network Investigation Discovery–ShopIDStore.com.
Disney Interactive and Lucasfilm have re-launched StarWars.com as the new digital destination for the popular film franchise.
MarVista Entertainment is expanding its distribution capabilities to sell its original and acquired content to digital platforms throughout North America.
Exim Licensing Group’s technology division, Exim Tech, has announced a new alliance with app developer Yuisy.
Amazon Studios has greenlit a pilot for the original children’s series “Maker Shack Agency,” produced by Electus Studios.
Electronic Arts has teamed up with 10 National Red Cross Societies from around the world to feature the aide organization in “SimCity.”
Mantic Games got the $50,000 it need to create a new Mars Attacks! tabletop game after just 15 minutes on Kickstarter.
DHX Media has appointed Cupcake Digital to develop a series of children’s apps inspired by the “Yo Gabba Gabba!” TV series.
Endemol North America has appointed Will Keenan as president of its new digital video venture Endemol Beyond USA.
KFR Creative’s first property, Dude Zombie, has made its product debut through the new licensing marketplace Ship & Duck.
Disney Worldwide Publishing and Lilly Diabetes have teamed up to create digital versions of their custom books for kids with Type 1 Diabetes.
GungHo Online Entertainment has partnered with Sanrio to feature Hello Kitty and other characters in its mobile game “Puzzle & Dragons.”
ESPN has launched digital shops on its ESPNcricinfo.com and ESPN.com.au for global cricket fans and sports enthusiasts in Australia and New Zealand.
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