It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Interactive mobile company King Digital Entertainment and its game Candy Crush Saga will launch its first U.K. collection of candies, in partnership with Spun Candy.
Children’s animated series “Finley the Fire Engine” will have its U.S. premiere on iTunes.
Walmart.com has acquired online shopping community and app Luvocracy.
Social media celebrity Bethany Mota is launching a new beauty partnership with her debut signature fragrance with retail chain Aeropostale.
Turner Broadcasting System will add Cartoon Network to Southwest Airlines' inflight entertainment portal, which streams free live television programming to passengers compliments of Dish.
E-commerce site Swimsuitsforall.com has announced a three-year swimwear licensing deal with plus-size style blogger GabiFresh.
Hasbro and Shapeways are combining powers to launch SuperFanArt.com, a 3D printing marketplace and community that will allow fans to promote their artwork and creations.
Target is teaming up with four YouTube stars along with Design Hunter L.A. for a YouTube video series.
Lionsgate and online commerce company Alibaba Group have joined forces to launch a subscription TV and movie streaming service for mainland China.
Hearst Brand Development has launched Seventeen magazine's first-ever apparel and accessories collection exclusively at Sears.
As Sony Pictures Television’s “Breaking Bad” begins its final season, the studio has launched an online store for the show.
Hulu has debuted its new Jim Henson Family TV collection on Hulu Kids, which features 10 series including “Fraggle Rock.”
Nicholas Sparks has joined forces with Joss & Main to offer a curated collection of home goods inspired by his books.
Subscription e-commerce site JustFab has launched a new brand partnership with Latin superstar Paulina Rubio.
Turner Broadcasting System has launched its Adult Swim online, on-demand video platform in Australia, the first market to receive the content in the Asia Pacific region.
Google is planning to open a series of pop-up shops to promote their latest products this holiday season.
Steve Madden has partnered with Chiara Ferragni, creator of the fashion blog “The Blonde Salad,” for a footwear collection.
Warner Bros. Interactive Entertainment is tapping into the power of Wikia’s community of fans to promote its upcoming Lord of the Rings game.
Cartoon Network and The LEGO Group are readying for the U.S. debut of their new multi-platform property Mixels.
Amazon Publishing is planning seven new Kindle Worlds on its e-reader fan fiction platform based on properties including G.I. Joe and “Veronica Mars.”
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.