With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Pre-orders for “Sonic Boom: Rise of Lyric” for the Wii U system from Amazon will include an exclusive luminous Sonic Boom character costume pack.
Bandai Namco Games America has launched the “Pac-Man Friends” app, an original arcade-style action-puzzler.
Disney Club Penguin is bringing the magic of Disney’s Frozen to Club Penguin Island from Aug. 21–Sept. 3 with the Frozen Party.
Mercury Inpress has secured its first licensing agreement with Mind Candy to create next-generation coloring and activity books for the Moshi Monsters brand.
Home furnishings e-commerce website Ballard Designs is planning its second collaboration, this time with interior designer Bunny Williams.
Genius Brands International has introduced the new streaming music service "Baby Genius JukeBox" on the brand's website.
Entertainment One Licensing has announced four new apparel and accessories collaborations for its lifestyle brand Skelanimals.
Abrams Books is planning a new cookbook inspired by the Netflix series "Orange is the New Black."
TextPride a global platform that helps brands and developers reach users on mobile messaging platforms, has rebranded under the new name Swyft Media.
Outfit7 has signed an on-demand apparel deal with the London-based licensing company MerchANT for its mobile game franchise “Talking Tom and Friends.”
The British toy store Hamleys is planning a special boutique for the Moshi Monsters character Poppet.
Synergy Licensing has signed the first licensing deal for the new design brand BuzzingBOTS with the mobile app licensee TextPride.
With theatrical planned and a new animated series primed for delivery, Mind Candy, creators of the Moshi Monster phenomenon, discusses what the future holds as it turn five years old.
To celebrate the release of Marvel’s Thor: The Dark World, LEGO has created a short film.
Little Pim, the foreign language-learning program for young children, has teamed up to launch a series of videos for preschoolers.
GalaBingo.com has teamed up with ITV to feature the British soap opera “Coronation Street” in a series of bingo and slots games.
PixFusion has launched a new multi-media experience for the Green Bay Packers, in a deal brokered by Big Tent Entertainment.
Bare Tree Media, the master digital licensee for Paws Inc.’s Garfield brand, has teamed up with MyBrandEmail to launch a Garfield-branded e-mail service.
Knockout Licensing has added two new licensees for Guru Studio’s animated preschool series “Justin Time”–CafePress and LeapFrog.
Gund is adding to its line of Grumpy Cat products that launched in July 2013.
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