Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
CBS Consumer Products has partnered with Desilu, Too to launch a new official online store for the classic sitcom “I Love Lucy.”
RJM Licensing has signed on to represent professional photographer Lara Jo Regan’s collection, Dogs in Cars.
Ubisoft has launched the new video game "Rabbids Invasion: The Interactive TV Show" today in the U.K.
National children’s club Captain McFinn has released an app that features pro-social learning, allowing preschoolers to communicate with a live character host.
Sony Computer Entertainment America has launched the first dedicated webstore for its game studio Naughty Dog at Shop.NaughtyDog.com.
Global production and distribution company DQE has launched two YouTube channels as part of its new digital media strategy.
Corus Entertainment is planning to launch TV Everywhere apps for its kids' channels Treehouse, YTV and Teletoon.
Genius Brands International has named PBS Distribution as the home entertainment (DVD, CD and digital) partner for its Baby Genius library.
ToonBox Entertainment and the Canadian Red Cross have partnered for CRC’s Violence, Bullying and Abuse Prevention educational program.
DreamWorks Animation's YouTube network AwesomenessTV opened its first pop-up shop Saturday, featuring a range of products inspired by its digital celebrities.
Disney U.K. has teamed up with the pregnancy and parenting website BabyCentre in a yearlong partnership that will feature Winnie the Pooh.
DHX Media has signed a deal with SpiritClips for 173 half-hours of content, along with several other gloabl deals with broadcasters for digital rights to its series.
Warner Bros. has named U.S. online retailer ProFlowers as the official floral partner of the romance reality series “The Bachelor.”
Turner Broadcasting has announced a series of expansions and strategic changes to Cartoon Network and Boomerang.
Authentic Brands Group and MyBrandEmail have launched a new branded e-mail service featuring the Elvis Presley brand.
AMC has tapped Sony DADC to launch and manage a new e-commerce site for "The Walking Dead" zombie drama.
Graphic India and POW! Entertainment have introduced a new superhero from Stan Lee on Rovio’s ToonsTV streaming video platform.
The app “Pou” has tapped Consumer Product Connection to develop a worldwide licensing program for the brand.
NFL Players Inc., the marketing and licensing arm of the NFL Players Association, has launched Activate, an online micro-endorsement marketplace.
Larry, Moe and Curly have teamed up with Major League Baseball stars in a new baseball promo for Fox Sports 1.
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