With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Entertainment One Licensing has announced four new apparel and accessories collaborations for its lifestyle brand Skelanimals.
Abrams Books is planning a new cookbook inspired by the Netflix series "Orange is the New Black."
TextPride a global platform that helps brands and developers reach users on mobile messaging platforms, has rebranded under the new name Swyft Media.
Outfit7 has signed an on-demand apparel deal with the London-based licensing company MerchANT for its mobile game franchise “Talking Tom and Friends.”
In June 2013, global brand extension agency Beanstalk launched Tinderbox, its digital division to help brand licensing extend into new media.
European print-on-demand platform Spreadshirt has acquired the Brazilian e-commerce company Vitrinepix, which will now operate as a Spreadshirt subsidiary.
Pretty Ugly, creators of the Uglydoll series, in partnership with Universal Partnerships & Licensing and mobile service Viber have created a Sticker Pack mobile program.
EA Sports will continue to be the official sports technology partner of the Premier League for the FIFA video game series until 2019.
Kabillion has partnered with VHX, where viewers can now download and own episodes of Kabillion titles to stream on multiple devices.
Big Tent Entertainment and Coveroo will feature internet star Domo on smart phones and tablet covers featuring top professional sports teams.
Hulu has debuted its new Jim Henson Family TV collection on Hulu Kids, which features 10 series including “Fraggle Rock.”
Nicholas Sparks has joined forces with Joss & Main to offer a curated collection of home goods inspired by his books.
Subscription e-commerce site JustFab has launched a new brand partnership with Latin superstar Paulina Rubio.
Turner Broadcasting System has launched its Adult Swim online, on-demand video platform in Australia, the first market to receive the content in the Asia Pacific region.
Google is planning to open a series of pop-up shops to promote their latest products this holiday season.
Steve Madden has partnered with Chiara Ferragni, creator of the fashion blog “The Blonde Salad,” for a footwear collection.
Warner Bros. Interactive Entertainment is tapping into the power of Wikia’s community of fans to promote its upcoming Lord of the Rings game.
Cartoon Network and The LEGO Group are readying for the U.S. debut of their new multi-platform property Mixels.
Amazon Publishing is planning seven new Kindle Worlds on its e-reader fan fiction platform based on properties including G.I. Joe and “Veronica Mars.”
Licensing Expo has launched a five-part webinar series to help new and returning exhibitors prepare and plan to get the most out of the trade show.
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