Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
Amazon has unveiled its 2014 Holiday Toy List, a curated list of the hottest new products for kids.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Sesame Workshop will make full episodes of “The Furchester Hotel” available on YouTube.
E-commerce solutions provider Powertex Group is planning a Honda Powersports online store and new Honda Powersports-branded merchandise.
Flair and Disney got the highest deliveries ever reported for a Twitter party for a children’s product, reaching more than 1.8 million unique accounts.
Kids' cross-platform network BatteryPOP has finalized its first strategic brand partnerships with Major League Soccer, HarperCollins Children’s and Vevo.
Season one of Saban's animated preschool series “Julius Jr.,” based on the Paul Frank brand, is now available on Netflix.
Mind Candy has signed Giochi Preziosi Group as the European toy partner for its new game brand “World of Warriors.”
Lord & Taylor celebrated the U.S. launch of the William Rast fall 2014 collection with a performance by recording artist Jessie J last week.
Licensed Twitter property @iQuoteForHer will soon move from computer screens to products with the extension of the brand to women's apparel.
Dark Hall Mansion has released this year’s officially licensed Peanuts print inspired by “A Charlie Brown Thanksgiving.”
Gordon Brothers Group, Hilco Global and Infinity Lifestyle Brands have sold the Linens 'N Things IP to Galaxy Brand Holdings.
Mobile games company DeNA and Crytek have joined forces to develop a free-to-play mobile game–“The Collectables.”
Genius Brands International has acquired the exclusive worldwide rights to the tween girls’ character and publishing brand Pascualina.
Saban Brands and Cirque du Soleil Media are teaming to develop an original kids’ property inspired by the circus brand.
WikiLeaks has discovered a new way to bring in revenue for its non-profit company, known for publishing classified documents–licensing.
Scholastic is bringing together three of its multi-platform series in the new Worlds Collide initiative.
Corus Entertainment's Nelvana has sold more than 345 half-hours of content to subscription video-on-demand partners in France and the U.K.
Sears Holdings has introduced a summer 2014 women's collection from musician and “The Voice” co-host Adam Levine.
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