Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
The work of best-selling author and illustrator Nancy Tillman will be featured in a number of licensed programs in 2015 in anticipation of her new book launch.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
KidQuest, the app that provides interactive children’s crafts, experiments and activities, has announced partnerships with four leading children’s brands.
The kids' world Kuboo.com is bringing the classic character Popeye to its online experience in a new deal with Hearst's King Features.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
Amazon has unveiled its 2014 Holiday Toy List, a curated list of the hottest new products for kids.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Sesame Workshop will make full episodes of “The Furchester Hotel” available on YouTube.
E-commerce solutions provider Powertex Group is planning a Honda Powersports online store and new Honda Powersports-branded merchandise.
Flair and Disney got the highest deliveries ever reported for a Twitter party for a children’s product, reaching more than 1.8 million unique accounts.
Wizards of the Coast and game developer DeNA have launched the first-ever Dungeons & Dragons mobile game, “Arena of War.”
Sanrio and Sourcebooks have teamed up to create a new personalized children’s book series featuring Hello Kitty.
EA has launched the flagship online store for its Need for Speed franchise with the help of licensee Joystick Junkies.
Nintendo Direct and SEGA have teamed up to release new downloadable content for the new Wii U game “Sonic Lost World.”
The comedic art brand Aunty Acid has launched a worldwide licensing program that now includes greeting cards, mugs, gifts, stationery, calendars and books.
Sprout is celebrating the Winter Olympic with Chica’s Olypmic Famly Fun, an online destination of globally inspired content for families.
Toy company and confectionery licensee Dracco is now finding success as a licensor for its brands such as Zombie Zity, Predasaurs and Filly.
Motor oil brand Mobil 1 has partnered with NASCAR driver Tony Stewart to bring back the classic car film Smokey and The Bandit.
Saban Brands has partnered with San Francisco’s Center for Childhood Creativity to develop a series of activities for kids.
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