An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Publisher Meredith signed a multi-year renewal of its licensing relationship with FTD Companies for the Better Homes and Gardens-branded floral program.
FremantleMedia Kids & Family Entertainment has sold more than 68 hours of programming to the SVOD service Amazon Prime Instant Video U.K.
Sony Computer Entertainment and Sony Network Entertainment International are combining their PlayStationNetwork and Sony Entertainment Network platforms.
For the first time in the brand’s 56-year history, Barbie is pulling out a cape and mask and transforming into a modern day superhero.
In April, art licensing agency MHS Licensing will celebrate its 20th anniversary and in anticipation of the event the firm has launched an enhanced website.
FremantleMedia has increased its stake in Europe's No. 1 multi-channel network Divimove, making Fremantle the majority shareholder.
Sequential Brands Group has partnered with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
Fans, fashionistas and memorabilia collectors can now take home an authentic piece of HBO's "Boardwalk Empire," which ended its five-year run in November.
The Coop has released a new line of pet gear featuring Cartoon Network's animated series "Adventure Time."
Manchester United has tapped KamaGames as its official social casino games partner.
Mind Candy has released the “Moshi Monsters Village?” app globally, following the game’s debut in the U.K. late last year.
Quill.com and NBCUniversal have extended their licensing partnership for the “The Office”-inspired Dunder Mifflin office products.
In celebration of the brand's 40th anniversary this year, Playmobil has dispatched one of its figures on an international sightseeing adventure.
The Chinese video-on-demand company YOU on Demand Holdings has partnered with Nelvana Enterprises, Sesame Workshop and HIT Entertainment.
DreamWorks Animation’s AwesomenessTV has acquired fellow YouTube network Big Frame, a leader in digital talent management.
Lionsgate and the digital studio RocketJump Studios have formed a multi-year partnership to create film, television and digital content.
Xcel Brands has launched an Isaac Mizrahi New York e-commerce website.
Rebellion has teamed with NextGen Gaming for online and mobile slots and bingo games featuring 2000 AD’s comic book character Judge Dredd.
Brand licensing execs should look to new forms of content engagement for the next big IP.
Multi-Channel Networks offer extraordinary opportunity and entertainment potential, both for mainstream media and for the licensed consumer product business.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.