It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
E-commerce site Swimsuitsforall.com has announced a three-year swimwear licensing deal with plus-size style blogger GabiFresh.
Hasbro and Shapeways are combining powers to launch SuperFanArt.com, a 3D printing marketplace and community that will allow fans to promote their artwork and creations.
Target is teaming up with four YouTube stars along with Design Hunter L.A. for a YouTube video series.
Lionsgate and online commerce company Alibaba Group have joined forces to launch a subscription TV and movie streaming service for mainland China.
Hearst Brand Development has launched Seventeen magazine's first-ever apparel and accessories collection exclusively at Sears.
Calvin Klein and apparel e-commerce site MyTheresa.com, are launching a special edition women’s capsule featuring classic styles from the 1990s.
Univision Communications and Experian Consumer Services-Affinity have launched financial resource center for the U.S. Hispanic community.
Discovery Consumer Products has launched a dedicated e-commerce shop for the mystery and suspense network Investigation Discovery–ShopIDStore.com.
Disney Interactive and Lucasfilm have re-launched StarWars.com as the new digital destination for the popular film franchise.
MarVista Entertainment is expanding its distribution capabilities to sell its original and acquired content to digital platforms throughout North America.
“Arthur” has joined the ranks of the children’s characters available on Percy3D’s digital party products.
Baby photographer Anne Geddes has teamed with FineArtAmerica.com to offer her work online for the first time.
Rovio Entertainment is expanding its ToonsTV online channel to include several other Angry Birds-themed series as well as third-party content.
Mind Candy, the entertainment firm behind Moshi Monsters, and Carte Blanche Group are teaming for a range of plush and gifting collectibles.
Crocs is the newest licensee for Boo–The World’s Cutest Dog, in a new deal brokered by Knockout Licensing.
Garfield is paying a visit to the Facebook game “Gourmet Ranch” for Thanksgiving.
Playboy Enterprises has launched an e-commerce site for its Playboy Premium Vapor collection.
L'Oreal USA has teamed up with the Internet TV service Roku to launch a new app called “OnBeauty” for connected TV devices.
Microgaming has signed a new deal with Universal to develop a range of online slot games based on the Jurassic Park film trilogy.
Following its first pilot season last year, Amazon Studios has debuted a mix of comedy, drama and kids original pilots.
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