It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
E-commerce site Swimsuitsforall.com has announced a three-year swimwear licensing deal with plus-size style blogger GabiFresh.
Hasbro and Shapeways are combining powers to launch SuperFanArt.com, a 3D printing marketplace and community that will allow fans to promote their artwork and creations.
Target is teaming up with four YouTube stars along with Design Hunter L.A. for a YouTube video series.
Lionsgate and online commerce company Alibaba Group have joined forces to launch a subscription TV and movie streaming service for mainland China.
Hearst Brand Development has launched Seventeen magazine's first-ever apparel and accessories collection exclusively at Sears.
Calvin Klein and apparel e-commerce site MyTheresa.com, are launching a special edition women’s capsule featuring classic styles from the 1990s.
Univision Communications and Experian Consumer Services-Affinity have launched financial resource center for the U.S. Hispanic community.
Discovery Consumer Products has launched a dedicated e-commerce shop for the mystery and suspense network Investigation Discovery–ShopIDStore.com.
Disney Interactive and Lucasfilm have re-launched StarWars.com as the new digital destination for the popular film franchise.
MarVista Entertainment is expanding its distribution capabilities to sell its original and acquired content to digital platforms throughout North America.
The L'Oréal Luxe group has launched a new online-only cosmetics line with beauty vlogger Michelle Phan.
LEGO has teamed up with Funcom for the new “LEGO Minifigures Online” game, which is set to debut in the second half of 2014.
Grumpy Cat Ltd. has tapped TCG and Ganz to create a line of toys and plush featuring the feisty feline and her brother Pokey.
The CGI-animated web series, “Barbie Life in the Dreamhouse,” will premiere on Nickelodeon in October.
Toys ‘R’ Us has debuted a revamped YouTube channel designed to be the go-to destination for programming for all things toys.
Nickelodeon and Amazon.com are celebrating the launch of the holiday shopping season with three Nick-themed e-boutiques.
Big Tent Entertainment and the L.A.-based design studio Mighty Fine are planning a line of fan-created Domo apparel and accessories.
Moomin Characters and All Things Commerce have launched a new Moomin site that integrates content and commerce.
Coolabi has appointed Gemma as its new strategic partner for the U.K. social expression brand Purple Ronnie.
Hulu has bought The Jim Henson Company and DHX Media’s new original series "Doozers" for its Hulu Kids platform, in its first original series pickup.
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