As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Apparel brand Sportiqe is partnering with legendary rock-and-roll band the Grateful Dead for its first range of vintage-inspired apparel.
Elvis Presley Enterprises has added two new partners in Canada, in a duo of deals brokered by Studio Licensing.
Chez Ray Sewell, long-time touring chef for the Grateful Dead, has created a line of coffee inspired by the band.
Kidz Bop has partnered with Church & Dwight for three new Arm & Hammer Tooth Tunes Jr. singing toothbrushes.
Pedigree Books has announced plans to continue its partnership with classic music brand Smash Hits for a series of music annuals.
The Wish Factory has unveiled plans for a new range of items featuring the popular boy band One Direction.
The Hub has optioned the rights to a new series based on the KISS x Hello Kitty line of products from Sanrio and the iconic rock band.
Lifestyle brand Guess and DJ Tiesto are expanding their collaboration with a new summer capsule collection.
Sportiqe has announced plans for a new line of t-shirts that merge the Grateful Dead and several top NBA teams.
The online kids’ TV platform Toon Goggles has teamed up with myKaZootv to bring music videos to its viewers for the first time.
Bravado, Universal Music Group’s global music merchandising company, has taken on two new North American licensees for The Beatles brand.
Macy’s is planning an exclusive women’s fashion brand inspired by the Latina actress, recording artist and author Thalía.
Pop singer Fergie is launching her new beauty line, created in collaboration with Wet n Wild at Walgreen's stores across the U.S. this month.
Warner Bros. Consumer Products has teamed up with Peavey Electronics to create a line of DC Comics musical instruments.
Disney Channel has unveiled plans for its new original movie Teen Beach Movie, including a full product program.
The Australian children’s band Lah-Lah is going global with plans for a new preschool series for CBeebies channels worldwide.
Beamz Interactive spread the word about the upcoming launch of the new Beamz by Flo product line with a digital contest.
Mask-arade is planning lines of face masks and life-size standees for two more of Britain’s hottest new musical acts.
British boy band Union J has signed its 25th U.K. licensing partner in five months with a little help from Stephen Mills, the band’s licensing manager.
Guitar Center has teamed up with Eric Clapton to launch the new Eric Clapton Crossroads guitar inspired by guitars the musician has used throughout his iconic career.
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