Licensed fashion is exploding, from entertainment property collaborations with well-known designers and high-end retailers to brands entertaining new categories to even more celebrity ranges.
Cherokee Global Brands has appointed former Rovio executive Randi Spieker as executive vice president of business development.
Cherokee Global Brands has launched the Tony Hawk lifestyle brand throughout the U.K. and Europe in a new partnership with retailer Sports Direct.
Cherokee Global Brands has teamed with Walmart Canada to launch a broad assortment of Tony Hawk-branded gear for young men and boys.
Owner of Tony Hawk and Everyday California acquires Flip Flop Shops chain.
Cherokee Global Brands is expanding the European distribution of its Cherokee brand in a new licensing agreement with Saborn Licensing Company.
Cherokee Global Brands has launched its new California-inspired brand Point Cove in Reliance Trends stores across India.
Cherokee plans to grow the international presence of its Everyday California brand in a new deal with 5 Horizons Group for a wide assortment of apparel and accessories.
Brand management companies have aggressively expanded their portfolios and represent some the most important growth opportunities in licensing.
Cherokee Global Brands has partnered with Sports Direct International to launch Tony Hawk signature clothing and accessories throughout Europe this fall/winter.
Cherokee Global Brands and supermodel Alessandra Ambrosio have launched an exclusive ále by Alessandra jewelry collection at e-commerce site BaubleBar.
Cherokee Global Brands has teamed with Sears Canada to bring the Liz Lange maternity and sportswear brand to Canada.
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