Cherokee Global Brands has tapped Saliluz, a division of Cobian footwear, to create a collection of casual footwear under the Everyday California brand.
Cherokee Global Brands has signed four new licensees for its Cherokee brand in the U.S. as it looks to secure future growth for its flagship brand.
Cherokee Global Brands has entered a multi-year license agreement with Ahold Czech Republic to launch Cherokee-branded products in Ahold's hypermarket retail chain Albert.
Cherokee Global Brands has added four multi-category licensing agreements for its Cherokee brand in the U.S.
Licensed fashion is exploding, from entertainment property collaborations with well-known designers and high-end retailers to brands entertaining new categories to even more celebrity ranges.
Cherokee Global Brands has appointed former Rovio executive Randi Spieker as executive vice president of business development.
Cherokee Global Brands has launched the Tony Hawk lifestyle brand throughout the U.K. and Europe in a new partnership with retailer Sports Direct.
Cherokee Global Brands has teamed with Walmart Canada to launch a broad assortment of Tony Hawk-branded gear for young men and boys.
Owner of Tony Hawk and Everyday California acquires Flip Flop Shops chain.
Cherokee Global Brands is expanding the European distribution of its Cherokee brand in a new licensing agreement with Saborn Licensing Company.
Brand management companies have aggressively expanded their portfolios and represent some the most important growth opportunities in licensing.
Cherokee plans to grow the international presence of its Everyday California brand in a new deal with 5 Horizons Group for a wide assortment of apparel and accessories.
Cherokee Global Brands has launched its new California-inspired brand Point Cove in Reliance Trends stores across India.
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