Cherokee Global Brands has launched its new California-inspired brand Point Cove in Reliance Trends stores across India.
Cherokee plans to grow the international presence of its Everyday California brand in a new deal with 5 Horizons Group for a wide assortment of apparel and accessories.
Brand management companies have aggressively expanded their portfolios and represent some the most important growth opportunities in licensing.
Cherokee Global Brands has signed one of its first deals for its newly acquired Everyday California brand.
Cherokee Global Brands has launched Point Cove, a new lifestyle brand for kids ages 2 to 14.
Cherokee Global Brands has acquired the casual lifestyle brand Everyday California from owners and founders Michael Samer and Christopher Lynch.
Cherokee Global Brands has signed a multi-year extension with Nishimatsuya Chain Company for licensing of its range of baby and children's categories in Japan.
Cherokee Global Brands has teamed with Sears Canada to bring the Liz Lange maternity and sportswear brand to Canada.
Cherokee Global Brands and supermodel Alessandra Ambrosio have launched an exclusive ále by Alessandra jewelry collection at e-commerce site BaubleBar.
Cherokee Global Brands, in partnership with Alessandra Ambrosio and Silver Sunrise, has added three new accessories and footwear licensees for the Ále by Alessandra brand.
Cherokee Global Brands has entered into a new agreement with U.K. retailer Argos to launch Cherokee lifestyle products in its stores and online.
Cherokee Global Brands has partnered with Sports Direct International to launch Tony Hawk signature clothing and accessories throughout Europe this fall/winter.
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