Cherokee Global Brands has entered into a new agreement with U.K. retailer Argos to launch Cherokee lifestyle products in its stores and online.
Cherokee Global Brands, in partnership with Alessandra Ambrosio and Silver Sunrise, has added three new accessories and footwear licensees for the Ále by Alessandra brand.
Supermodel Alessandra Ambrosia and swimwear company The Lunada Bay have unveiled the new ále by Alessandra swimwear collection.
Cherokee has appointed Copyright Promotions Licensing Group to represent Cherokee Global Brands in its European markets.
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