As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
The Jim Henson Company has teamed up for a live stage adaptation of its “Dinosaur Train” TV series.
BBC Worldwide has teamed up with London’s Heathrow airport to celebrate the 50th anniversary of Doctor Who.
LEGO, Weta Workshop and Pretty Ugly have all unveiled exclusive licensed merchandise for Comic-Con International.
Sony Pictures Entertainment has teamed up with several new partners for a Smurfs 2 summer promotion at Best Western hotels in Italy.
The “Brainiac Live! Science Abuse” stage show has made its debut in London’s West End at the Palace Theatre.
Disney Consumer Products is busily preparing for the D23 Expo fan symposium, which will take place in Anaheim, Calif., Aug. 9-11.
Nickelodeon has teamed up with partners in Italy, Spain and France for live events and character appearances this summer.
Nelvana Enterprises and Manhattan’s Hôtel Plaza Athénée are teaming up to celebrate the 80th anniversary of Babar with a yearlong promotion.
Nickelodeon U.K. is taking the Teenage Mutant Ninja Turtles' fighting vehicle, the Shellraiser, on the road to 10 ASDA stores this month.
Marvel Entertainment and its licensees have created an exclusive lineup of limited edition collectibles.
Nickelodeon is taking over New York City this week in the lead up to its 10th annual Worldwide Day of Play Saturday.
Peanuts character Snoopy is traveling across Germany in a series of live events as part of a brand alliance with the aide organization Ein Herz für Kinder.
Entertainment One’s Peppa Pig is launching two new live stage productions in Australia and the U.K. this month.
Home improvement retailer Lowe’s is planning Build and Grow events featuring DreamWorks Animation’s new film The Croods.
Kidz Bop has teamed up with Six Flags Entertainment to add a live tour to its annual talent search competition.
Universal Orlando has launched a new Facebook game in anticipation of the June 20 opening of the new Transformers ride.
Universal Orlando Resort is planning a new Springfield-themed area featuring The Simpsons this summer.
Nestlé USA and Fox have launched a nationwide sweepstakes to promote The Simpsons-themed Butterfinger bar.
Nickelodeon is celebrating its 10th annual Worldwide Day of Play with a live event in Brooklyn's Prospect Park.
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