As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
A new exhibition featuring items from the Walt Disney archives opened at the Museum of Science and Industry Wednesday in Chicago, Ill.
BBC Worldwide and Merlin Entertainment have joined forces to create CBeebies Land at the U.K. theme park Alton Towers.
Feld Entertainment has unveiled the first details about its upcoming live action arena event “Marvel Universe LIVE!.”
Peanuts character Snoopy is traveling across Germany in a series of live events as part of a brand alliance with the aide organization Ein Herz für Kinder.
FruitVeb in Hungary has teamed with LazyTown for this year’s campaign to promote healthy eating.
Activision Publishing and hundreds of kids ushered in the launch of the video game “Skylanders SWAP Force” at the Toys ‘R’ Us Times Square.
Advanstar Communications and Stan Lee’s Comikaze Expo have teamed up with Diamond Comic Distributors to promote the annual event.
WWE has teamed up with General Mills’ Totino’s Pizza Rolls brand in a new promotional partnership.
Feld Entertainment has signed a trio of new deals for Monster Jam that will see the brand drive into a mobile app, wall decals and stickers.
WWE is seeing a lot of action outside of the ring with a new range of electronics and accessories and its first-ever collectible statues.
Rovio Entertainment will open the new Angry Birds Activity Park Gran Canaria Thursday at the Gran Canaria holiday resort in Puerto Rico.
Nickelodeon has partnered with Village Roadshow Theme Parks to extend its family offering at the water park, Wet’n’Wild Sydney in Australia.
Zodiak Kids CP Paris is planning a summer cross-promotion at the Château de Versailles the sixth season of “Totally Spies!”
American Greetings Properties has signed new deals for Strawberry Shortcake and Care Bears in Asia and Australia.
The Hub Network has announced plans to host and broadcast a new live event, "The 1st Annual Hub Halloween Bash."
Zodiak Kids is bringing The Saddle Club to a trio of equestrian events in France this summer.
Disney Consumer Products is busily preparing for the D23 Expo fan symposium, which will take place in Anaheim, Calif., Aug. 9-11.
Jeffrey Katzenberg, CEO of DreamWorks, has been named MIPCOM 2013’s Personality of the Year.
Anchor Bay Entertainment has teamed up with My Gym in the U.S. to promote the release of the newest “Chuggington” DVD.
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