As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
The SpongeBob SquarePants balloon will debut a new look at the 87th annual Macy's Thanksgiving Day Parade Nov. 28.
Paws, Inc. has appointed International Theme Park Services to bring Garfield to the theme park industry.
Just Promotions has renewed its contract with Hit Entertainment for Thomas & Friends live events in Australia and New Zealand.
Twentieth Century Fox Consumer Products is planning a soccer-themed crossover for The Simpsons in 2014 in conjunction with the FIFA World Cup.
Summit Entertainment and Planet Hollywood International have teamed up to host The Twilight Forever Fan Experience in New York City.
Hit Entertainment has teamed up with the Minnesota Children’s Museum to develop a traveling exhibit featuring Thomas & Friends.
Fluid World, the U.K. brand licensing agency appointed as master agent for Virgin Galactic has launched a CP program for the commercial spaceline.
France will be the next stop on the European mall tour for Saban Brands’ Power Rangers, which will begin its French leg today at Kid Expo in Paris.
Zodiak Kids is bringing the CBeebies star Mister Maker to Butlins holiday resorts over the next two years.
Turner CN Enterprise has signed a raft of new agreements for LazyTown live events in the Middle East, Africa, the U.K., Germany and Spain.
Mattel has announced that Barbie has put her Dreamhouse on the market, in the first move of a yearlong global brand campaign that will include events around the world.
Monster Jam has teamed up with Fantom for a new range of digital collectibles that will feature popular Monster Jam trucks.
WWE has extended its home video distribution agreement with Gaiam Vivendi Entertainment.
The Power Rangers are celebrating their 20th anniversary in style with a flash mob battle at Japan Expo in Paris.
Disneyland Resort is extending the annual Mickey’s Halloween Party to 13 days this year, beginning Friday, Sept. 13.
General Media Communications, publisher of Penthouse, is planning its first adult nightclub under its Caligula brand.
The Brooklyn Brewery has launched an exclusive ale created specifically for this year’s New York Comic Con.
WWE is seeing a lot of action outside of the ring with a new range of electronics and accessories and its first-ever collectible statues.
The Portuguese version of Rainbow’s Winx Club magazine is celebrating its 100th issue this month with Winx cruise giveaway.
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