As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Mattel has announced that Barbie has put her Dreamhouse on the market, in the first move of a yearlong global brand campaign that will include events around the world.
TNA Entertainment is taking "Impact Wrestling" on the road, in a new strategy that will see the show filmed live at cities across the U.S.
SeaWorld Parks & Entertainment has announced plans to host the musical show "Madagascar Live! Operation: Vacation" at two of its parks this summer.
The Arizona-based Miraval Resort & Spa has appointed Brand Central as its exclusive licensing agency.
Universal Studios Singapore has partnered with Sesame Workshop to create the first-ever Sesame Street theme park ride, set to open March 1.
Feld Motor Sports has announced plans for the first-ever Monster Jam event in the Middle East with a show in Abu Dhabi, U.A.E., May 10.
Turner CN Enterprises has partnered with Ilyas & Mustafa Galadari Group to create a new Cartoon Network theme park experience in the Middle East.
DreamWorks Animation is planning three indoor theme parks in Russia, in a new partnership with Regions Group of Companies.
Stuart Weitzman has been chosen to create the glass slipper that will be used in the upcoming musical "Cinderella and plans to release a capsule collection based on his design.
Kidz Bop has teamed up with Six Flags Entertainment to add a live tour to its annual talent search competition.
Shine 360 has tapped the travel company Cox & Kings to develop a series of culinary holidays based on the MasterChef brand.
Coolabi’s preschool brand, Poppy Cat, is returning to the U.K. kids’ festival LolliBop for the second year.
Tickets are now on sale for Stan Lee's Comikaze, which will take place Nov. 1-3 in Los Angeles, Calif.
Coolabi’s Poppy Cat will be arriving at the Nickelodeon Land area of the U.K.’s Blackpool Pleasure Beach theme park this summer.
Sanrio is kicking of the U.S. re-launch of the Mr. Men Little Miss brand this weekend at Fred Segal in LA.
Australia’s Healthy Kids Association has teamed up with LazyTown to promote healthy lifestyles during Fruit&Veg Month.
Man Cave, a home party service for men, has appointed Established Brands to expand its brand into licensing.
Fluid World, the U.K. brand licensing agency appointed as master agent for Virgin Galactic has launched a CP program for the commercial spaceline.
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