As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Nickelodeon has teamed up with partners in Italy, Spain and France for live events and character appearances this summer.
Nelvana Enterprises and Manhattan’s Hôtel Plaza Athénée are teaming up to celebrate the 80th anniversary of Babar with a yearlong promotion.
Nickelodeon U.K. is taking the Teenage Mutant Ninja Turtles' fighting vehicle, the Shellraiser, on the road to 10 ASDA stores this month.
Marvel Entertainment and its licensees have created an exclusive lineup of limited edition collectibles.
The Jim Henson Company has teamed up with Amtrak for a summer promotion and sweepstakes featuring “Pajanimals.”
The Power Rangers are celebrating their 20th anniversary in style with a flash mob battle at Japan Expo in Paris.
Feld Entertainment and Mattel have extended the licensing agreement between Monster Jam and Hot Wheels for another five years.
BBC Earth and Tauck are creating a series of travel experiences that will let globetrotters get closer to the natural world.
Sony Pictures Animation is taking the Smurfs on the road for a series of environmental events across the U.S.
Tickets are now on sale for Stan Lee's Comikaze, which will take place Nov. 1-3 in Los Angeles, Calif.
Nickelodeon is celebrating its 10th annual Worldwide Day of Play with a live event in Brooklyn's Prospect Park.
Fox Consumer Products and International Game Technology have teamed up to launch two new casino games based on Avatar.
Feld Entertainment has unveiled the first details about its upcoming live action arena event “Marvel Universe LIVE!.”
Silvergate Media is developing a brand-new, live theater show for its preschool adventure property Octonauts, in conjunction with production company Fiery Light.
Nickelodeon's SpongeBob SquarePants became the first kids' entertainment brand to be featured in the Basel Castle mini art festival in Miami last weekend.
TNA Entertainment is taking "Impact Wrestling" on the road, in a new strategy that will see the show filmed live at cities across the U.S.
In celebration of the upcoming New York Toy Fair, which begins Feb. 10, Toys 'R' Us has teamed up with Activision to give away a new Skylanders Giants character, Ninijini, months before it hits retail shelves.
U.K. Disney Stores are hosting Marvel Training Academy events this month, as Iron Man 3 reigns at the box office.
FremantleMedia is launch a performing arts academy for young artists based on the “Indian Idol” reality show.
Sony Pictures Entertainment has teamed up with several new partners for a Smurfs 2 summer promotion at Best Western hotels in Italy.
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