Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Ubisoft is partnering with Upper Deck to create a line of trading cards and gaming accessories for its Assassin's Creed video game franchise.
Apparel was front-of-mind this week as the semi-annual MAGIC Market Week trade show took place in Las Vegas, Nev.
Ubisoft has once again teamed up with Bioworld Europe to develop fashion lifestyle products for the next iteration of the Assassin's Creed video game franchise.
Hasbro and Ubisoft announced the launch of the Hasbro Game Channel which will begin airing on game consoles this fall.
Ubisoft’s Rabbids are taking over retail across the U.S. with a full lineup of licensed apparel, books, toys and more.
SmileyWorld has signed two new deals that will bring the brand to prepaid debit cards and the latest installment of Ubisoft’s “Just Dance” video game franchise.
Ubisoft is evolving, growing the company from a traditional creator and distributor of console games into a full-fledged entertainment powerhouse.
Gamers spend an average of 22 hours per week playing video games–they are truly invested in the properties with which they interact.
Brand licensing execs should look to new forms of content engagement for the next big IP.
Nickelodeon is planning a second season of the CG-animated series “Rabbids Invasion,” based on Ubisoft’s video game franchise.
Ubisoft’s Rabbids will make their U.K. television debut when “Rabbids Invasion” begins airing on Nicktoons Feb. 3.
Ubisoft and Sony Pictures Entertainment are teaming up to develop a full-length feature film based on Ubisoft’s Rabbids brand.
Ubisoft and Cryptozoic Entertainment are developing a board game based on the “Assassin’s Creed” video game franchise.
McFarlane Toys has unveiled its new toy line based on Ubisoft’s “Rabbids” video game and the Nickelodeon TV Series, “Rabbids Invasion.”
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