Ubisoft’s Rabbids are taking over retail across the U.S. with a full lineup of licensed apparel, books, toys and more.
SmileyWorld has signed two new deals that will bring the brand to prepaid debit cards and the latest installment of Ubisoft’s “Just Dance” video game franchise.
Ubisoft is evolving, growing the company from a traditional creator and distributor of console games into a full-fledged entertainment powerhouse.
Gamers spend an average of 22 hours per week playing video games–they are truly invested in the properties with which they interact.
Brand licensing execs should look to new forms of content engagement for the next big IP.
“Tetris” celebrated its 30th anniversary Friday with plans for new products and experiences to kick off the next 30 years.
Ubisoft has gathered a slate of licensees for “Watch Dogs”-inspired apparel and accessories in the U.S. and Canada.
Dynamite Entertainment has partnered with Ubisoft for a comic book series based on the “Tom Clancy's Splinter Cell” video game franchise.
Disney XD Canada will debut a new live-action news-style show that takes viewers inside the world of gaming Monday.
Ubisoft has inked a new deal with Simon & Schuster Children’s Publishing to bring the video game character the Rabbids to a full line of books.
Ubisoft and Sony Pictures Entertainment are teaming up to develop a full-length feature film based on Ubisoft’s Rabbids brand.
Ubisoft and Cryptozoic Entertainment are developing a board game based on the “Assassin’s Creed” video game franchise.
McFarlane Toys has unveiled its new toy line based on Ubisoft’s “Rabbids” video game and the Nickelodeon TV Series, “Rabbids Invasion.”
MEGA Brands and Ubisoft are teaming to create a new line of collector construction sets based on “Assassin’s Creed.”
Hasbro has teamed up with Ubisoft to develop console games based on some of the toy company’s most popular game brands.
Ubisoft has announced plans for two new titles in its Assassin’s Creed gaming franchise.
Ubisoft is bringing its video game franchise Rabbids to smartphones this fall with the new game app “Rabbids Big Bang.”
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