Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Ubisoft is partnering with Upper Deck to create a line of trading cards and gaming accessories for its Assassin's Creed video game franchise.
Apparel was front-of-mind this week as the semi-annual MAGIC Market Week trade show took place in Las Vegas, Nev.
Ubisoft has once again teamed up with Bioworld Europe to develop fashion lifestyle products for the next iteration of the Assassin's Creed video game franchise.
Hasbro and Ubisoft announced the launch of the Hasbro Game Channel which will begin airing on game consoles this fall.
Ubisoft’s Rabbids are taking over retail across the U.S. with a full lineup of licensed apparel, books, toys and more.
SmileyWorld has signed two new deals that will bring the brand to prepaid debit cards and the latest installment of Ubisoft’s “Just Dance” video game franchise.
Ubisoft is evolving, growing the company from a traditional creator and distributor of console games into a full-fledged entertainment powerhouse.
Gamers spend an average of 22 hours per week playing video games–they are truly invested in the properties with which they interact.
Brand licensing execs should look to new forms of content engagement for the next big IP.
Ubisoft has inked a new deal with Simon & Schuster Children’s Publishing to bring the video game character the Rabbids to a full line of books.
Disney XD Canada will debut a new live-action news-style show that takes viewers inside the world of gaming Monday.
Dynamite Entertainment has partnered with Ubisoft for a comic book series based on the “Tom Clancy's Splinter Cell” video game franchise.
Ubisoft has gathered a slate of licensees for “Watch Dogs”-inspired apparel and accessories in the U.S. and Canada.
“Tetris” celebrated its 30th anniversary Friday with plans for new products and experiences to kick off the next 30 years.
McFarlane Toys is creating a line of action figures, plush and novelty toys based on Ubisoft’s Rabbids video game franchise.
Ubisoft and Square Enix have teamed up to offer their collectibles and gear on each others’ e-commerce sites.
Sony Computer Entertainment launched the PlayStation4 in the U.S. and Canada Friday.
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